Saturday, February 21. Pen & Fun & Pavilion www.biquge.info

Faced with the posture that "My Sassy Girlfriend" is becoming more and more popular and He Yingyu is becoming more and more popular, Zheng Yuan, who has never received a reply, seems to be a little unable to hold back, and he doesn't know where to get He Yingyu's mobile phone number, so he actually called He Yingyu in person.

He Yingyu continued not to let go, but only expressed her gratitude, and promised to reply as soon as possible after the decision! But even so, after making a phone call with Zou Wenhuai and talking to him, Zheng Yuan still arranged for someone to release the news as soon as possible, claiming that he would consider inviting He Yingyu to play the heroine in his next play! The two sides are currently negotiating.

Before that, Minghu Culture has released various news for several days, such as various film invitations, various endorsement invitations, etc., which have created a lot of momentum, and now, Zheng Yuan's invitation can be regarded as adding another fire to this series of events and He Yingyu's popularity!

All of a sudden, the heat on He Yingyu's body seemed to suddenly scorch to a new level!

Everywhere the movie promotion team of "My Sassy Girlfriend" went, all the theaters were personally out by the boss, entertaining, eating, giving gifts, arranging fan meetings, and so on.

Thousands of starlights, all gathered on He Yingyu alone!

Finally, February 23rd, another Monday, arrived!

The new weekly box office ranking is officially released!

Because of the amazing first-week box office record created by "My Sassy Girlfriend" last week, and because of the "three-strong competition" drama that appeared in such a box office off-season, the entire domestic entertainment industry and film industry have paid unusual attention to the box office in the next week.

And this week, the canvas and schedule of "My Sassy Girlfriend" is significantly ahead of the other two competing films, leading the way with a release scale of 2,549 canvases, followed by "Escape Hero" with 2,246 canvases and "Hello Woman!" with 1,881 canvases.

Taken together, the three companies account for 6,676 canvases, accounting for the absolute majority of the overall market of less than 9,000 canvases in the country.

It can be said that the total box office trend of these three movies determines the overall box office market!

And just this morning, the official website of the National Film Industry Association announced the box office statistics of the previous week for the first time, and it was also routinely published in the subsequent "Huaxia Film News".

"Escape Hero", which has come to the fifth week of release, won 12.4 million yuan with a release scale of 2,246 canvases, ranking third in last week's box office list. Compared to last week, the market is down about 55.35% - considering that the film is coming to the end of its release, and last week was an unusual outbreak, so this can be considered a very healthy decline.

And with this week's box office data, the total box office of this movie has also reached 83.71 million yuan. And even if you don't count the ultra-long release period of some theaters that he is likely to get, even if it is only released after 45 days, this movie still has a ten-day release period, basically, the box office of over 90 million is a foregone conclusion, and the box office of less than 100 million is a foregone conclusion.

In this week, "Hello Woman!", which was released in the third week, once again completed a small counterattack with a release scale of 1881 canvases, surpassing "Escape Hero" for the second time with a weekly box office of 13.55 million, and sat on the second place in the weekly box office list!

Compared with last week's box office of 22.44 million, the box office of "Hello Woman!" fell by about 39.6%.

Undoubtedly, this is a surprising and surprising health drop for the producers of "Hello Woman!", as well as the theater chain.

Counting the box office of the previous two weeks, the total box office of "Hello Woman!" has reached 46.21 million after three weeks and fifteen days of release! Judging by the word-of-mouth and box office trend of this movie, it will be able to officially announce the completion of the capital preservation task after about one week next week! But then, it still has at least two weeks of release time, and during that time, it will be the time to make money for this movie!

It can be said that in the traditional off-season of such a movie box office market after the year, the sudden three-strong competition situation was something that everyone had never expected, but on the contrary, the overall box office market, which should have been weak, was stunned to support such a box office war, and under such competition, the two films "Escape Hero" and "Hello Woman!" can declare themselves the winners!

Film investment is risky! But Zheng Yuan once again proved that Zheng Yuan's film risk is zero!

No matter what type it is, no matter what the scale of investment, and no matter when it is released, he can make money!

At most, a week or two later than him, Lu Ping can also announce that he has joined the ranks of this kind of "steady profit and no loss" - three consecutive public films, whether it is a literary film, a commercial film, a market film, or a martial arts film, and then to the current love martial arts film, he has also achieved the task of making money for investors!

Of course, no matter how hot these two movies are, no matter how popular Zheng Yuan and Lu Ping are, and even before they returned to Shuntianfu, Lu Ping's agent Gao Lanlan's mobile phone was almost blown up by various calls for dinner, but the two of them and their two movies together couldn't steal the limelight from "My Sassy Girlfriend" and He Yingyu!

The rules of the movie box office market and the record sales market are different. Record sales, although the first two or three weeks, must be the time when sales are the highest, but the follow-up can be sold for a long time, and the sales volume will not plummet directly!

It is not uncommon for singers of the level of Li Qian, Liao Liao, and He Runqing to release albums, and they can even sell for seven or eight weeks in a row. Their appeal to their fans, the popularity brought by the quality of their albums, can make the sales of albums drop very little, and the decline in sales is relatively slow! And after the previous hot sales, they can continue to sell in the future, until a year or two later, and they will continue to sell slowly.

However, the box office sales of the movie, because of the limitations of this commodity in the venue and environment, make it destined to be a sales law that will explode in a short period of time.

In the second week of release, according to the market rules of normal times, the overall decline in the box office can be controlled within 50%, which can already be classified as a healthy decline, if the decline can be controlled within 40%, or even 35%, it is definitely a great achievement!

As for 30%, 20%, or even 10%, etc., including those that do not fall but rise - to be honest, unless the scale of the release at the beginning is too small, and in the second week, after a certain amount of word-of-mouth verification, the theater company suddenly increases the release scale of the film, or there are some exceptionally unique and irreproducible reasons, otherwise, it is almost impossible when the release scale does not change too much!

If it appears, it will be a god movie!

And in the past week, "My Sassy Girlfriend", which came to the second week of release, won the weekly box office of 35.63 million with the largest release scale of 2,549 canvases, ranking first on the box office list!

Compared with the 48.16 million box office that exploded on Valentine's Day in the first week of its release, the box office drop of "My Sassy Girlfriend" last week was only 26%!

Even if you don't take into account the box office explosion time of Valentine's Day last week, this drop is quite amazing! If you take this factor into account, the box office decline in the second week of release is only 26%, and it can even be regarded as a positive growth!

Whether it is Hollywood, Europe, Japan, South Korea, etc., this is definitely a very rare situation in any movie box office market in the world!

Moreover, there is another data that every filmmaker, investor, etc. who pays attention to these news will never be able to ignore, that is, the proportion of the box office!

Last week, from February 9 to February 15, the total countable box office of the national film market was 106.17 million! For the first time in history, the box office exceeded 100 million!

Among them, "My Sassy Girlfriend", "Escape Hero" and "Hello Woman!", the three best-selling movies, got 48.16 million, 27.77 million and 22.44 million respectively, with a total of 98.37 million!

Combined, the box office of the three films accounted for about 92.65% of the total national box office that week!

And when the time came to the previous week, that is, from February 16th to February 22nd, after the outbreak of the Valentine's Day schedule, the weakness of the film market was taken for granted, but it still got a total box office of 66.36 million. Among the 66.36 million national box office, the above three movies got 35.63 million, 12.4 million and 13.55 million respectively, totaling 61.58 million, accounting for about 92.8% of the total national box office that week!

This proportion is actually rising instead of falling!

Although it is only a little increase after the decimal point, the impact on the overall box office market of the movie is so small that it is negligible! However, don't forget, when the proportion of the three films joining forces to dominate the market has reached more than 90%, and there are still two movies released in the new week, their dominance of the market can rise instead of falling, which is already remarkable in itself!

On the one hand, this fully shows that the two new movies that were released last week are almost completely uncompetitive, and on the other hand, it also fully shows the strong strength of these three movies!

And among the three films joining forces to dominate the market, "My Sassy Girlfriend" undoubtedly made the greatest contribution -- in the first week of its release, "My Sassy Girlfriend" had a weekly box office of 48.16 million, accounting for 45.36 percent of the total national box office that week! In the second week of its release, it won 53.7 percent of the total national box office that week with a weekly box office of 35.63 million! That is to say, in the past week, the movie "My Sassy Girlfriend" alone got more than half of the total national box office that week!

It's not so much that it's three dominants, it's better to say that "My Sassy Girlfriend" is dominating in one!

The other two movies can only be regarded as two helpers with a certain strength, and the market share of more than 92% is as high as 92%, which makes the word "dominance" sound shocking!

In fact, "My Sassy Girlfriend" has already outperformed all the other movies of the week at the box office!

Or it can be said that it is the super hit of "My Sassy Girlfriend" for two consecutive weeks that has made the national box office in these two weeks far exceed the data of the same period in previous years! It is the first time in history that the Valentine's Day schedule has been turned into a golden period with a total box office of more than 100 million yuan in a single week!

And under such box office brilliance, the total box office of "My Sassy Girlfriend", which was released for two weeks and lasted for a total of 13 days, officially reached a high of 83.79 million!

is comparable to the total box office of 83.71 million yuan of "Escape Hero", which has been released for five weeks, which is 80,000 yuan more!

That is to say, after thirteen days of release, "My Sassy Girlfriend" can already officially announce its successful coronation and temporarily become the first place in the domestic movie box office list in 2001!

Although this first place will be challenged by many big-selling movies at home and abroad in the next summer file, including Liu Chengzhang's large-scale masterpiece "Sword Immortal", it may not be able to sit still at that time. But I have to say that at least temporarily, and even very likely in the next few months, its position at the top of the box office list in 2001 will still be relatively stable!

And according to the law of previous years, it will also be eligible to enter the top ten of the 2001 box office list!

Because it has already received a box office of 83.79 million in two weeks after its release, it can break 100 million even with its eyes closed! Once it breaks 100 million, it will definitely become the top three domestic films and the top ten of the annual box office rankings!

Maybe only ten years later, the box office will no longer be a topic, but at present, the box office will break 100 million, especially the box office of domestic films will break 100 million, which is still a big news!

And the next question is, after breaking 100 million, how far can the box office of this movie go!

However, judging from the trend of its unabated popularity two weeks after its release, as well as its fairly high audience reputation, I am afraid that no one will have any bad predictions about the next box office of this movie!

You know, even after the outbreak of Valentine's Day, this movie got an ultra-low drop of 26%!

When this box office statistics and box office rankings were released on time, many industry insiders were surprised when they saw it, and after a little extrapolation based on past experience, they immediately came up with a data that surprised them themselves - this movie is even very likely to have a box office of more than 150 million!

Because according to the popularity and reputation of this movie, not only will it not have any possibility of being taken offline by theaters in advance, but it will even be extended by many theaters to spend the next box office off-season in March and April!

And even if it is released six weeks later, or 45 days later, it will be offline...... You know, it's only been in theaters for less than two weeks, and it's only been thirteen days in fact!

In other words, the movie will be released for more than four weeks!

There is no need to continue to maintain a perverted decline of 26 percent, even if it is a 40 percent to 50 percent decline, it can make this movie break 100 million after it is released in the third week! In the next three weeks, another 20 million or 30 million box office will be harvested, and there will be absolutely no problem!

Therefore, 130 million is already basically safe!

And as long as its decline tightens a little more, more than 150 million, it is completely possible - or that sentence, with the quality of the film, the popularity of the release and the audience's reputation that it has shown in the past two weeks, it is completely possible to control the box office decline within 40% in the future!

If that's the case...... Li Qian will become the first film director in China to have a debut film with a box office of more than 150 million, and in fact, after the box office of the third week comes out, he is likely to become the first film director in China whose debut film will break 100 million at the box office!

And then, every step he takes, every movie ticket sold, just allows him to pull this record up a little higher, and people look up to a bigger angle!

Although before, because of the good reputation of "The Legend of the New White Lady", because of his background in Suncheon Film Academy, and because of Li Qian's strong appeal to the box office as a superstar, many insiders have high hopes for the box office of his first film work, but to be honest, almost no one could have expected that his first work would be able to achieve this level at the moment!

You know, this is just his first film work!

You know, he's only twenty-three years old this year!

He was only twenty-two years old when he filmed this work!

Perhaps for the vast majority of ordinary fans and media, they are more willing to pay attention to He Yingyu's instant hit, pay attention to the legendary experience of her and Zhou Zhiyu being photographed by Li Qian and starring in this movie, they are more willing to pay attention to and capture He Yingyu's smile, and they are more willing to pay attention to He Yingyu's next endorsement order, and where is the next stop of He Yingyu's movie promotion journey......

Because, He Yingyu is indeed very popular!

After the influence of this box office statistics spreads, there is no doubt that she will become more popular! When the box office of the movie breaks 100 million, as an actress who is just 20 years old and starred in a work for the first time, she will get the first box office movie of her acting career to exceed 100 million, she will be more popular and more popular!

Wait for the box office to exceed 110 million, over 120 million...... There is no doubt that every new record set by this film will add a shining halo to her!

However, for many people in the industry, He Yingyu is certainly hot, although she is an actress that everyone wants to invite and cooperate with her, but there is no doubt that it is Li Qian who attracts more attention from them, especially those who attract the attention of investors, actors, agents and other people!

With the mirror image of the movie, the creation of characters, the creation of stories, and the rhythm in this movie...... and so on, Li Qian proved in one fell swoop that he is not only a super songwriter, a super singer and star, a top idol, a top pickle girl, and a top TV series director, but also fully proves that he is already the most important film director in the young generation of the domestic film industry!

Yes, a film director who is only twenty-three years old, but can get a box office of 100 million yuan for the first time, is like the largest, brightest, redst, and most mouth-watering fruit hanging among the green leaves hanging on the branches!

Everyone wants to swallow him in one gulp!

***

No one sent me a red envelope today, but I still wrote more than 1,000 words, because after shouting yesterday, there were hundreds more public accounts to listen to, so happy!

Listen to it, what's handy, okay? Just search for my name "knife ploughing"!

Thank you very much for the knife! (To be continued.) )