949 Mutual Understanding
Don has a good understanding of Sino-US co-production, which can be said to be a bitter history.
Except for "Transformers 4", which is completely dominated by the United States and all soy sauce played by China, which has been successful at the box office, other movies have almost all ended in failure.
Among them, the movie "The Great Wall" by Lao Mouzi, which is plattered by Universal Pictures, is a typical representative.
The production cost of the film was 150 million US dollars, the publicity cost was 100 million US dollars, and the global box office only received 334 million US dollars, which can be said to be a very miserable loss.
Of course, with Hollywood's operating methods, there is no possibility that a movie giant like Universal Pictures will be indebted.
Of the $150 million budget, the Chinese side spent $100 million, and Legendary Pictures, which was acquired by Wanda, paid 50 million. Universal Pictures did not participate in the investment of a penny, but it was able to draw a 10% revenue share with the promoter.
In the final analysis, it is China's own money that is lost.
At first, Lao Mouzi refused to shoot "The Great Wall" again and again, and finally ...... Boss Han of China Film came forward several times before he finally persuaded him to take over the project.
Everyone is united in an attempt to create a champion movie that will be released worldwide and can set off a worldwide hit!
In fact, it is also a proof.
At that time, the Chinese film market was getting hotter and hotter, like a blowout, which made the world red. But it is also seen as a joke by the whole world, because the blockbuster movies are all very immature and don't look like movies at all.
Very deformed.
It's a pity that the desperate "Great Wall" failed to turn over. Whenever there is a little success, it can rise to the level of the Ministry of Foreign Affairs, and the spokesman can proudly promote the rise of great powers in front of the world's media, such as "The Return of the Great Sage" and "The Wandering Earth".
It can also be seen from this incident that China attaches great importance to its international image and its incomparable expectations for the overseas film market.
Just like Russia, Abu will ask Donn for help and establish his status as a great power.
The rise of great powers is not only about military strength and economic strength, but also about cultural recognition and national image.
This has long gone beyond the meaning of the film itself.
In Don's view, "Mulan" has no possibility of being a global hit, but after all, it is adapted from Disney's animated film, and even if it loses, it will not lose too much.
With the gimmick of Disney's classic animated film adaptation, and Ann Lee's direction, the global box office of "Mulan" should not be less than $250 million.
For the Hollywood giants, $250 million is not enough.
But enough for rising Chinese films!
At the dinner of the China trip, the leaders mentioned "Mulan" the most, especially Leader Xie, who called Tang En a brother and established a good personal relationship, paid great attention to this.
And I promise that the Chinese side will help the filming of "Mulan" with the greatest sincerity!
Don was convinced.
"The Last Emperor" can be filmed in the Forbidden City, and when filming "Mulan", ...... The treatment will not be too bad.
If it is a Sino-US co-production, then the level of treatment is even higher.
After sending off Katherine Kennedy, Tosca Musk showed a hesitant look, "Don, is it really necessary to make such a movie?"
"Yes!"
"I know you're set to win the real estate project in the Magic City, but I think ...... Wouldn't it be too compromised?"
"Huh?"
Tang En was stunned for a moment, then laughed.
yes, it's a bit of a compromise.
It's helping, donating, and co-making movies...... When has Donn done this in the past few years?
"You don't understand!" Tang En shook his head, he also has his own hometown timidity, he can't return to his hometown with honor, can't he still walk at night in brocade clothes? At least he was satisfied, he sighed, and casually found a reason, "Without further ado, we must take out all the means and win the real estate project as quickly as possible!"
Tosca Musk said: "Impatience is equivalent to being a passive party at the negotiating table." ”
Don En laughed and said, "You think we're the one who takes the initiative?"
"Isn't it?"
Tosca Musk was stunned for a moment.
China is now seeking rapid economic development and has offered a number of favorable policy conditions to attract foreign investment. In front of foreigners, government officials have to nod and flatter.
New Globe has a lot of cash flow in its hands, and it should have been an uncle!
Donn explained, "Tosca, you're wrong. Backed by a huge population base and a fast-growing consumer market, they are truly prepared. Disney has been in contact since five years ago, and even the top leaders have met several times, but they have not been able to complete the project. Do you know what that means? The more time passes, the more confident they become!"
In the beginning, Disney sought to be wholly owned.
Later, step by step, the equity requirement was reduced from 80%, 70%, and 60% to the final 51%.
China's attitude is very resolute, foreign capital can only hold 49% of the shares!
Disney thought that if it delayed for a few years, it would be able to drag each other down, but it turned out that the more it delayed, the more wrong it became.
When it was time to really negotiate with the magic capital, he couldn't even get 49% of the equity, and the final agreement was 43%.
Donn's idea is simple, give away all the benefits at once!
Proposed to the "Film Promotion Law" to help Chinese film festivals, donate, drink, sing, massage, sauna, open a house...... In addition, "Mulan" and the animated film "Kung Fu Panda", which will be released in the future, have deeply opened up the relationship between China.
Then in the shortest possible time, win the big project of Modu Real Estate.
Lest you have too many dreams at night!
Let Disney stare dryly in the negotiation and operation of the market economy.
……
"Sino-American co-production? Okay! Good idea! Very good! Wow!"
Tang En and the leaders of the General Administration established a deep "comradeship" and left each other phone calls.
When Leader Xie received a call from Don and heard that he was going to make a Sino-American co-production at the level of a Hollywood blockbuster, he was very excited and a little incoherent.
As a leader, especially a leader with an identity background, I understand the great significance of this level of film.
This is a topic that can go straight to the top meeting of the Government Council!
"Hehe, I have received a lot of care from Brother Xie on this trip to China, and I have deeply felt your enthusiasm. I don't have anything to say, so it's better to work together once and make a commercial blockbuster that promotes traditional Chinese culture. Don said with a smile.
"Hey, brother, you really helped my brother a lot!" Leader Xie was moved to cry, this is a great achievement, "I didn't say it, next time you come over, if you have a request, feel free to mention it, and ensure that you have more fun!"
Tang En laughed and said, "It's easy to say! That's right, this movie, I plan to make it a real blockbuster, and the production budget is ...... At least, it will cost $100 million, and even if it is a publicity and distribution fund, it will be more than $200 million. Cooperative scheme, you see?"
Leader Xie said solemnly: "Brother, I can't give you an answer to this matter now, we will have a meeting to discuss it later." ”
The production budget alone is $100 million, which is too expensive.
Such a large sum of money must be treated with caution.
In particular, the ways and means of cooperation are also very particular.
Is it dominated by Chinese capital or foreign capital?
The current film policy is 15% of the box office share for foreign-funded films.
However, how can Sino-US co-production be counted?
The other party is so sincere, if it is still 15%, this is a bit too bullying.
It is necessary to come up with a special solution.
In addition, taxes, policies, filming locations, shooting teams, investment proportions, talent training, etc., should be discussed.
Tang En was not in a hurry, and said with a smile: "Okay, I'll wait for the news, and I'll fax you the plan from our side when I get back." Of course, this is just a proposal, and there are different opinions, and both sides can also discuss. ”
Leader Xie was even more moved, and felt that Tang En, this kid, was really righteous!
The richest man in the world, he is still so easy to speak, and he is a little different from those arrogant foreigners, and his heart is getting closer and closer.
"Thank you, thank you brother for your understanding. ”
"Each other, understand each other. ”
。 Nine Heavenly God Emperors