The U.S. television market is very mature, and from a relative point of view, the U.S. television industry is far more leading than the film industry in the world.

If any TV series wants to be successful, it must be like a movie, before it is broadcast, a series of promotions.

The hit series "Six Feet Under" cost $5 million per season to promote, and last year's "The Walking Dead" cost as much as $10 million.

That's a staggering number.

$10 million is enough for an ordinary TV station to finish a TV series, or even shoot a movie with a good scale.

This year, New Universal continues to break the record for the promotion cost of TV dramas.

The upcoming American drama "Warcraft" has reached an unprecedented $15 million in promotional expenses!

This TV series is not only a TV series, but also has a very strong background behind it - the World of Warcraft game.

World of Warcraft launched closed beta in North America this year and was a huge success. In the public beta phase alone, the total number of accounts accumulated has exceeded 1 million.

It can be said that every indication is that the most successful online game in history is about to be born.

The Blizzard team is very excited about this, and it seems that a new era in the gaming world is about to begin.

Don also continues to pay attention to this, and the TV series "Warcraft" is the biggest promotional video for the game "World of Warcraft"!

The TV series will be broadcast on Starz early next month, and the game will officially start operating in the United States, Canada, Mexico, and the United Kingdom later next month.

……

Donn invited Barry Diller to lunch, which counts as appeasement. After all, some time ago, he used more brutal means to suppress his struggle for power with Robert Iger, and put Prada's acquisition and the fashion industry under the management of Robert Iger.

Barry Diller looks in good spirits, "The comments from media people on this new TV series are a bit polarizing. ”

"Warcraft?"

"Hmm. ”

Donn smiled, "Normal, guessed." ”

"Warcraft" is adapted from the PC game, and the plot content has a lot of references to the world view of "The Lord of the Rings", and the settings of dwarves, elves, and undead are exactly the same as "The Lord of the Rings".

Coupled with the excessive popularization of the content, the lack of depth, and the lack of the majestic momentum of the atmospheric fantasy text, the story of "Warcraft" has been quite cold in the United States.

Warcraft will be a big hit in Asia because they haven't been influenced by fantasy masterpieces like The Lord of the Rings and The Chronicles of Narnia since childhood.

Especially in the "Lord of the Rings" series, most European and American readers have read this set of classic books, and if you read "Warcraft" again, you really can't stand it......

The game is too much fun, though.

Many middle-aged people are quite disdainful of the worldview of Warcraft. However, young people will definitely be very popular because of the game!

Barry Diller said: "The gaming business is doing very well, so let's not mention it for now. But the TV series ...... I'm not optimistic either. The total investment in "Warcraft" before and after is nearly 150 million US dollars, but the ratings caused by it may not be as high as a feature film like "Six Feet Under". ”

Tang En nodded, "The purpose of Z TV station is to broadcast and produce excellent TV series, and the subscription fee of the TV network is relatively high, and most of the users who have the ability to subscribe are middle-aged and elderly users with relatively stable families. Young people who are struggling have a low percentage of subscriptions. The TV series "Warcraft" is an opportunity to win over this group of people. ”

Young people like to play games, and that's enough.

TV series and games influence each other and promote each other.

At present, STA TV network has more than 19 million members. Whether it can break through the 20 million user mark this year depends on the strength of the year-end drama "Warcraft".

For now, the outlook is promising.

After a year of closed beta and open beta, World of Warcraft has already produced a large number of loyal players, who will be the biggest fans of the TV series.

Besides, although the worldview structure of "Warcraft" is complaining, this is a TV series with a big production and big investment after all. Viewed from a universal 1K resolution TV screen, the visuals won't be worse than the Lord of the Rings trilogy!

Shocking enough!

Since the end of Peter Jackson's "Lord of the Rings" trilogy, North American audiences have been looking forward to this fantasy-type epic drama.

"Warcraft" can be regarded as making up for this gap.

Barry Diller added: "By the way, negotiations with Citigroup, Morgan and several other venture capitalists have ended, and in principle, they have agreed to help us issue a total of $5 billion worth of bonds. ”

"Interest rates?"

"Not high, 3.84%. ”

The interest rate of a bond with an annual interest rate of 3.84% is indeed not high. With such a low interest rate, it can be said that venture capital companies and securities firms are very optimistic about the future of New Globe and have issued the highest credit guarantee.

Generally, bonds with interest rates below 4% are called risk-free bonds, and like government bonds, they will be able to be repaid.

Don said, "Yes, it's done as soon as possible." Sell out one issue of bonds this year, and next year, sell two more bonds, and that's about the same. ”

Barry Diller glanced at him.

The first phase is $5 billion, and the third phase is $15 billion.

How to spend such a large sum of money?

"It's not necessarily that much money in the fashion industry alone. ”

"I know that the real estate project in the magic capital, if nothing else, will definitely be able to win next year!"

"Oh?"

Barry Diller's eyes lit up.

For that project, he ran three times, and the progress was slow.

Tang En smiled slightly, lowered his voice and said, "The fastest way to establish friendship between men...... It's just prostitution together. I'm over there, with brothers!"

Barry Diller twitched the corners of his lips and nearly collapsed.

By playing with women, negotiate a big project worth billions of dollars?

You're amazing!

It's the pinnacle!

"However, this may not be enough. Barry Diller was silent for a moment before shaking his head, "This year, the group's cash flow balance will be between $5 billion and $6 billion." The ...... of issuing bonds of this magnitude again"

"Ha!" Don laughed, "I think about it, in March next year, let's have a big shareholder dividend!"

"Dividends?"

Barry Diller was stunned, New Globe is such a potential company, it is completely possible to invest in itself.

Wouldn't the dividends be too wasteful?

"Yes, dividends! At least $5 billion in dividends! The company is developing so well, it's time for shareholders to cheer up! We don't lack that money!" Tang En said righteously.

His purse, Don Capital, was out of money, with only $30 million left.

can only barely make ends meet.

If history doesn't change, next year's Istanbul, Liverpool can lift the St. Bride Cup high and become the Champions League champion.

When the time comes, Don will have no more reason to shirk.

The construction of the new Liverpool stadium he promised must be started!

That's a big investment of no less than $1 billion.

Hurry up and pay dividends and replenish the money bag.

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