Chapter 326: Striking While the Iron Is Hot (Part II)
Don't miss the opportunity, and never come again?
If someone else said this, everyone present would definitely sneer and disdain, but when it came to Jiang Feng, they looked solemn and thought about it seriously.
You must know that in their eyes, the current Jiang Feng is a golden signboard, which can also be said to be a cornucopia.
first "Chinese Restaurant", then "The Voice of China", then "Dick Silk Man", and even last night's "The Voice of China" finals, Jiang Feng has proven himself again and again, and all the advertising sponsors who invested in Jiang Feng have also made benefits from it.
In particular, Xuefeng Mountain Spring, it is precisely because of winning the naming right of "The Voice of China" that it is now soaring, not only successfully becoming a first-line brand of drinking water, but also beginning to make efforts to do public welfare activities, continuously enhance the brand influence, and become bigger and bigger.
There is such an incomparably vivid example in front of you, and it must be false to say that they are not greedy.
The only point of some hesitation or scruples is that the construction cycle of Wanyan Entertainment City is too long, and now the title sponsorship can only receive a return after more than a year, if Jiang Feng himself collapses at that time, then wouldn't all the advertising sponsorship fees they invested in the early stage be wasted?
However, when others were still hesitating, Zhou Hao, the boss of Xuefeng Mountain Spring, didn't think about it, and responded positively: "Brother Jiang Feng, you make a price, the title sponsor of Wanyan Entertainment City, we Xuefeng Mountain Spring wants it!"
Zhou Hao is very bold and magnificent, one is that they Xuefeng Mountain Spring is now making a lot of money, and they have a lot of liquid funds on hand, and the other is out of unreserved trust in Jiang Feng.
Hearing this, Jiang Feng smiled knowingly, pointed to the main stage of Wanyan Music not far away and said: "Brother Zhou, I won't be polite to you, in the future, the main music stage and even the entire venue building will be called Xuefeng Music Hall, and the title sponsorship fee will be 300 million." ”
"Okay!" Zhou Hao nodded happily.
"300 million? It's just a title sponsor of a music venue?
"Mr. Zhou, from a professional investment point of view, your investment is very irrational and unwise. ”
"300 million, you can buy a prime-time advertising space on CCTV, but now it is only a music venue, no matter how you look at it, it is a little too expensive. ”
The advertising sponsors present couldn't hold back any longer, and spoke one after another, very surprised and even questioned Zhou Hao's decision.
You must know that this is 300 million, even if it is put in the bank, there can be a lot of interest every year, if it is used for investment and financial management, as long as the operation is done properly, then the yield is very considerable.
And now Xuefeng Mountain Spring has taken out 300 million at once, and there is almost no return on income in a short period of time, such a choice is really unwise in their opinion.
Hearing this, Zhou Hao smiled and didn't say anything, three hundred million felt a bit much, but he believed that Jiang Feng would not pit him.
And just then, Jiang Feng also spoke with a smile and explained: "Since everyone thinks it's expensive, then let's calculate the accounts carefully." ”
"First of all, I want to explain that the Snow Peak Music Hall is a permanent title, and it seems like a lot to invest 300 million at once, but when it is divided equally into the next ten, twenty or even thirty years, the annual advertising sponsorship fee is actually not much. ”
"Secondly, let's talk about the practical benefits, after the title sponsorship, there will be advertisements for Xuefeng Mountain Spring in a conspicuous position in the entire Snow Peak Music Hall, and as long as there is a concert here in the future, all audiences will see Snow Peak Mountain Spring, which is a kind of marketing in itself. ”
"Yesterday's "The Voice of China" finals, you are all live audiences, I believe that you also have an extremely intuitive understanding of the hardware facilities of the entire Xuefeng Music Hall, you don't think that the Xuefeng Music Hall only holds one concert a year, right?"
"According to my idea, in the future, in addition to its own use, the Snow Peak Music Hall will also undertake various rental businesses, and when the time comes, major well-known singers will come here to hold concerts, which is a kind of publicity in itself. ”
"You are all smarter than me, you must be able to calculate this account, assuming that the Snow Peak Music Stadium holds ten concerts a year, and 30,000 spectators come each time, adding up to 300,000 live audiences, and can afford expensive concert tickets, these live audiences are definitely high-quality VIP customers in your mind. ”
"There are also singers who hold concerts, especially well-known singers, who will spread in their fan groups in various ways after the live concert, and even spread to countries around the world, and they will definitely see the logo of Xuefeng Mountain Spring in a conspicuous position when the time comes. ”
"Finally, and most importantly, that is, after the completion of Wanyan Entertainment City, the Snow Peak Music Hall will no longer be an isolated building, but will be integrated with various other characteristic buildings, and it will also become a major tourist attraction at that time. ”
"Let me ask, after such an account, do you really think that 300 million advertising sponsorship is very expensive?"
"I don't think it's expensive at all! In fact, if Brother Zhou hadn't always trusted and supported me, I would have asked for 500 million, and the 300 million just now was just a friendship price. ”
"That's it! Brother Feng, here you go again......" Looking at Jiang Feng, who was full of confidence and talking eloquently, the corners of Chen Yingdong's mouth twitched slightly, and he had the urge to complain.
But after the impulse, there is only endless admiration left.
I think the same was true of the advertising bidding meeting of "The Voice of China", just when he was extremely inferior and thought that he was going to completely fail the bidding, Jiang Feng conquered a number of advertising sponsors just through a pre-recorded video, and then auctioned the title sponsorship of "The Voice of China" at a sky-high price.
This time it was even more exaggerated, Jiang Feng pointed to a music hall and dared to ask for 300 million.
If it were him, Chen Yingdong really didn't dare to ask for such a price, and he didn't even think about it.
The most important thing is that the advertising sponsor still eats this set!
Under Chen Yingdong's extremely admiring gaze, he saw that as Jiang Feng's words fell, the eyes of all the advertising sponsors present lit up one after another, and they changed their previous resistance and were eager to try and intend to participate in the auction.
And this is also what Chen Yingdong admires Jiang Feng the most, anyone can paint cakes, many people can say it wildly, and in the end it will either be reduced to general empty words, or it will end in failure.
But Jiang Feng is different, since he said this, then he really has the ability to turn it into reality.
On the second day of the New Year, ask for a monthly pass and ask for a genuine subscription, Mo Da~~
(End of chapter)