Li Jun was thinking in his heart at this time: Why is this uncle only a tendon in the production of leather shoes.

Why didn't he think of making a lighter? You must know that starting to make a lighter now will make him rich, but the uncle who makes leather shoes will not be able to support the rise of Wenzhou leather shoes again.

Why can you make a lighter?

Because in the nineties, Wenzhou will gradually become a world-class lighter production base, and will quickly replace the Japanese island countries, Korean stick countries, and Wantai with price advantages, and gradually monopolize the market, and the industry has the strongest international competitiveness.

This is due to the extremely high labor cost of lighters in other countries, it is difficult to match Wenzhou in price, and the price of lighters with the same performance is 15 times that of Huaxia, which makes the old lighter production power in other countries shut down, turn to cooperate with Wenzhou enterprises, or go to Wenzhou for OEM production, and even simply distribute Wenzhou's lighters, making Wenzhou lighter small and medium-sized enterprises famous.

He wanted to convince his uncle, but his uncle, like other grassroots businessmen, was born as a farmer, like many Wenzhou businessmen, he had a primary school education, and in the era of "cutting the tail of capitalism", he "stole" to do business, mainly some unskilled crafts, such as beekeeping, playing cotton, shoe repair and later small hardware, which mixed with society very early.

Later, his family found a relationship to enter a state-owned enterprise, but within a few days, he went to a private company to work as a salesman, which allowed him to accumulate some experience, and made money his life goal, and he was ready to take business as his career.

People like them are very stubborn and difficult to change.

The cultural landscape is limited.

Therefore, Li Jun looked young and old, and said to his uncle in a slightly serious tone, "Uncle, now the reputation of Wenzhou leather shoes is completely stinky, and it will take many years to get up again, uncle, you have the confidence to make leather shoes, this is actually jumping into the fire pit, deceiving yourself." ”

"You stinky boy, what are you talking nonsense, you're cursing your uncle, aren't you?"

"It's really not, uncle. ”

"Then do you think that the lighter that we started in Wenzhou with a family workshop can defeat the lighter giants of Europe and the United States, the Japanese island country, or the Korean stick country?"

"It can be defeated. Li Jun said.

"You little brat, why are you so arrogant when you go to high school, Xiao Li Jun, your thinking is not right, we Wenzhou people pay attention to down-to-earth, don't brag. ”

The uncle touched his mustache and said very seriously.

"Uncle, you say I'm bragging, then I'll give you an analysis and analysis, if we Wenzhou is most of the imported lighter parts, it will be difficult to gain a foothold in the market, because those parts are produced by a lighter manufacturer alone, the cost is also amazingly high, and the competitive advantage is difficult to appear, but in Wenzhou, we are a family workshop, small factory production, for a small enterprise or even a workshop, although the scale is very small, because only engaged in the production of a component, or even a part, or only parts assembly, the output can be very objective, we Wenzhou has this kind of specialized division of labor workshop, if you make lighters in the futureIn the future, we can use the specialized division of labor to form economies of scale, plus ......"

Li Jun also tried his best, and kept taking out a lot of dry goods to persuade his uncle, he thought that he must persuade his uncle.

Wenzhou enterprises began to enter the world metal shell lighter market in the late eighties of the 20th century, and now, if the uncle is one step ahead of others, the probability of success is far greater than that of a leather shoe factory.

So Li Jun tried his best to convince his uncle to prevent him from starting a leather shoe factory for the first time and continuing to repeat the things that failed in his previous life.

Li's mother also persuaded Li's father in the room, since the uncle wants to break in, the money is also a normal loan, and he will pay interest, so let the uncle try, save him resentment, and then his relatives will become enemies.

If it weren't for the fact that Mama Li was related to that uncle by blood, Dad Li would never have lent the money out.

In his opinion, this is a big risk.

Regarding Li Jun's persuasion to give up leather shoes and work as a lighter, the uncle said with a smile on the corner of his mouth, "Li Jun, you are good at reading, and you are also very good at talking on paper." ”

Li Jun: "......"

At this time, Dad Li and Mama Li walked out of the room, Dad Li didn't say a word, Mama Li took out the two thousand yuan in the family, it was a stack of tickets, although it was only two thousand yuan, but it was all used by Li Dad and Li Ma to save money, five yuan, ten yuan, and a piece of paper was folded, so the volume was very large, and the money was saved by saving a lot.

"This is two thousand yuan, and now my brother-in-law has agreed to lend it to you, I hope you will cherish it, we have not saved this money easily. ”

"Your brother-in-law said that you want to build a factory, you should pay attention to the quality and integrity of the products, now Wenzhou production of low-voltage electrical appliances were notified and inspected, Wenzhou's leather shoes were burned, Wenzhou's enterprises can be regarded as suffering from not talking about credibility, you must learn a lesson, correct behavior, so that Wenzhou people's goods can regain the trust of the market, the goods are recognized and welcomed by the society again, will sell well all over the country and even the world......"

……

Uncle Li Jun got the money and felt that it was not easy for Li's father and Li's mother.

Then left the Li family, but along the way thought of what his nephew Li Jun said to himself, he felt a kind of pressure on the pavement, Wenzhou leather shoes are now in the tuyere, if he kills now, will he be able to make the market Wenzhou leather shoes change in a short time?

Wang Pingfan thought about it and thought about it, and felt that it was difficult, and the same was true for later generations, Wenzhou leather shoes took many years for Wenzhou leather shoes to get out of that haze.

It is now 1988, and after another five years, Wenzhou footwear industry will recover again, and Wenzhou shoe merchants will take the lead in the country to shout the slogan of quality city, brand industry, and reshape the credit of Wenzhou.

In 1994, the Chinese government began to formulate the "Wenzhou Quality City Implementation Measures" promulgated 15 strict measures, for products, such as leather shoes counterfeiting repeated teaching and lifelong "out", bad enterprises on the credit blacklist, quality problems to "sit together, accountability at all levels of government and business leaders...... It was a reform that touched the soul of the merchants of Wenzhou.

It took six years for Wenzhou leather shoes to regain its strength, and it took another six years for it to be reborn and nirvana, and it took a total of 12 years for Wenzhou leather shoes to get up from where they fell.

Leave Li Jun's house.

The uncle was thinking, "My nephew suggested that I make my own lighter, lighter?"

He thought to himself, and then suddenly it felt as if something was about to be hooked.

His eyes flashed with shrewdness.

"Let's put the matter of the shoe factory first, and investigate the lighter first!"

At this time, the commissioners of Zhongbeihai had already inspected Wenzhou.

Regarding the preliminary determination of whether Wenzhou people have the surname "She" or "capital", he feels that "Wenzhou Family Workshop" is not capitalism.

Wenzhou's cottage industry flourished, and in just a few years, it created an impressive economic miracle.

He affirmed Wenzhou's non-governmental entrepreneurial behavior, because they adopted the method of self-investment, self-construction, self-improvement, and self-development to build an economic pattern based on the family industry and forming an economic pattern guided by the joint-stock cooperative economy.

This is a new way to develop the economy, fight poverty, and become rich, and this unique way is the rural cottage industry

booming and the rise of various professional markets. Compared with the Yangtze River Delta region, where the township industry is developed, it has distinct different characteristics, and the commissioner called it the "Wenzhou model."

However, the words of this commissioner made Zhongbeihai still cautious, and then in 1989, 1990, and 1991, they sent commissioners to Wenzhou several times to investigate the question of whether the people of Wenzhou were surnamed "She" or "Zi".