"Brother, go fight Street Fighter. ”

"Where are you going, you can't go home to fight Street Fighter, you're out, go, go to my house to fight Street Fighter, that handle is much cooler than the board in the game hall, pinching it will be really strong, and it will shock when you release the ultimate. ”

"That's it, there are still tomahawks, knights of the round table and a lot of fighting at home, slashing people, slashing melons and vegetables with guns, and there are no arcade machines, it is S alone"

"What do you say, the game of gun-shooting, the arcade hall is overplayed, I don't know it, this can be the same in the arcade, your little plane is a few pixels, it's not gorgeous at all. You look at this famous general.,The game screen is directly holding 16 protrusions.,How realistic and detailed the gun is.,When you shoot, your hands will shake back.,The muscles will jump.,The recoil blow.,It's much older than the arcade machine" Throughout the summer, such hot conversations, in the top cities in the United States, among the crowd of primary and secondary school students, irrepressibly flooded with comics.

Even Arnold and Sears, who make a lot of money, who are accustomed to eye-opening material life, are stimulated by this new audio-visual sensory enjoyment, and those who have not seen much of the world and can only touch and experience the feeling of tomahawk heavy sword slashing and striking in the game are even less resistant.

Whenever there are poorer players say

"It's almost the same to experience the old machines in the arcade", they are all corrected by wealthy companions, solemnly emphasizing that this is not the same, and then they are proud that they can afford to buy an S game console.

After killing the opponent with the ultimate move in Soul of the Fighter, the opponent's character is crazy to blood, the character texture is swung in two pieces and then slips off, and then rolls and falls to the ground a few times.

Street Fighter punches the flesh and knocks people flying, with a bang-bang

Even if the poor elementary school students don't notice, then the rich classmates will emphasize it and let him notice.

In the case that Nintendo failed to launch new products of the same generation to compete, the opponent that Tiankun had to face at that time was only the stock of its previous generation.

All of July, all summer, young Americans didn't exist

Questions such as "If you want to buy a new game console, which brand and which model should you buy". All they have is:

"The original Tiankun machine I bought three or four years ago is not broken, and now it is not cost-effective to buy a new one immediately".

And the happiest are those potential players who are already interested in buying a game console, especially in the last year or two.

Originally, I was still hesitant to buy the first generation of Tiankun machine, whether this old product that has been on the market for three or four years is suitable for this time.

Now there is no need to hesitate, as long as there is a need to buy, it must be to buy Tiankun s, one step in place. On various occasions, as long as you have seen the picture and sound performance of Tiankun's new machine once or twice, who wants to play with old goods.

$200 is to pay, $400 is also to pay, as long as there is a budget in this area, the family is willing to approve, and it will definitely be bought.

In the future, the newcomers who entered the graphics card bar with a budget of 3,000 yuan were all fooled for a while and went directly to the RTX2080TI.

As the so-called carrying three thousand into the card, the price increase is increased to twenty-eight thousand, the eight-core E5 is brainless, and the four-way Titan is taken home.

Buying an S is equivalent to saving money on an old machine for nothing, and if you buy it, you will make money.

"The outbreak broke out in July, and 3.2 million units were shipped in the United States, including dealers' pre-purchases. The market was delayed by a week, and shipments reached 900,000 units, while other developed countries shipped 600,000 units in July. A total of 4.7 million units were sold throughout the month. "At the beginning of August, when this data came up, the whole internal body of Tiankun Company was boiling.

Schulhoff took everyone to open champagne and celebrate the day. Although it is not as exciting as it was five years ago, after all, it is now a seamless transition from one victory to another, but it is still unimaginable for other peers.

What's more, this also broke the Atari of the year

The curse of "cattle are not more than one generation" told the global consumer electronics industry observers for the first time that the game console industry can also pass on the glorious generations, as long as you make games with your heart, don't play capital operation circle money.

The original generation of Tiankun's aircraft, before the S, in more than five years, has supported the sales of more than 40 million units in the world, more than 20 million in the US market, seven or eight million in the current market, and about 10 million in other countries and China.

But if you count the year-on-year growth of the same period after that, it is far less intense than the S outbreak. When the first generation of Tiankun was just launched, the game console market was still in the cold winter, and three or four million were sold in the first year, and finally 8687 exceeded 10 million annual sales during the peak period of the two years.

Now a month's accumulation season is comparable to the sales of the first generation aircraft in more than 7 months. Of course, these figures are not all accurately sent to consumers, and many are pressed on dealers.

Now there is no big data real-time tracking, and the goods can only be sold according to the dealer's arrival.

Moreover, when the first generation of the aircraft was released, it was only in the United States, and later it went to other developed countries to lay dealer channels.

Now all channels are mature, and the goods are only a week or two away from each country.

It is actually estimated that two-thirds of the machines have already reached the hands of consumers, even if it is good, and the remaining one-third is revolving inventory stocking.

Dealers at all levels are willing to stock up frantically, which also shows that they are not worried about selling, and the market sense of smell is really good, on the other hand, the prestige of the industry established by Tiankun over the years is high enough, giving everyone enough confidence.

Judging from market statistics, most of the hardcore video game heavy dependents who have been holding the Tiankun game airport since 1983 are almost time to throw away the old machine, and basically they are replaced with new S game consoles in the first month.

This part of the population accounted for seventy percent of the sales in the first month. There are also three percent, who have been hesitant for a year or two recently and have been worried

"Buy and fall behind" and hold the currency to wait and see. If these two groups of people are digested, it is estimated that a total of 3 million orders will be placed in August, and then the flow will gradually slow down.

At the same time, there are some things within the company that cannot be said

The bad news of the "bad news", that is, the first generation of Tiankun's home machine, has seen a decline in shipments since May.

From '83 to '87, the sales volume rose for five consecutive years, from more than 3 million in the first year to more than 10 million in the following year.

After entering 1988, the first quarter was quite normal, with a monthly flow of 1 million units, and after the second quarter, it fell below 1 million monthly sales in May, 830,000 in June, and 560,000 in July.

As for the unarrived August, dealers around the world, because they have seen the acceptance of the new machine, have confidence in the new machine, and will naturally be more inclined to use the funds into the s.

At the same time, not all of the first-generation machines that were sent out before were sold to consumers, and dealers still had inventory in press.

Once the dealer feels that the old machine is worthless after evaluation, and generally begins to clear the inventory, there will be fewer shipments at the manufacturer level.

The estimated number of goods for this month, which was counted at the beginning of August, fell to 300,000, which was almost a cliff cut in half compared with July.

Large-scale cross-selling is also starting to happen. Many U.S. dealers try to privately find overseas channels to dispose of old first-generation aircraft in backward, price-sensitive countries.

At first, this kind of behavior was supposed to be strictly guarded against at the company level, but later, seeing the general trend, Schulhoff had to deal with it urgently, charging a reasonable fee to an official organization, and allowing them to cross goods in an orderly manner.

And to ensure that the handling fee collected, Tiankun Company does not intercept a cent, and all of them are subsidized to the dealers who have received the impact of the cross-stock market.

Schulhoff counted that the final global ownership of the original generation of Tiankun aircraft will exceed 50 million units, and the final follow-up will be weak, and there will be no room for growth.

He reported the result to his boss Gu Wei, of course, there was no emotional decadence, and his own products were updated.

Eliminating old goods is a historical necessity and a good thing. However, Gu Biao has other opinions about his judgment.

That's what Gu Biao mentioned him at the time

"Schulhoff, you're a pure American, you run a consumer electronics company, everything else, but you lack a vision of global integration. The disadvantage of Americans is that many people do not know the situation in other countries and are too arrogant. After the appearance of the S, it is inevitable that the first generation of aircraft will be eliminated. However, as long as we reorganize the cost structure, re-check the selling price according to the price of components in the new era, and make an abbreviated version and put it in developing countries, there is still a lot to be done. Believe it or not, this old machine can have another 5 years of life in Eastern Europe and Asia, as well as other backward countries that casually string goods. What we have to do is to ensure that these cheaper old goods will not be shipped back to the markets of developed countries such as Europe, the United States and Japan. For Chinese dealers, if we can distribute cheap consoles that cost $50, they must have as many as they want. Schulhoff pointed out bluntly

"But with a $50 factory price game console, we don't make any profit at all, and it's not much fun to do it. The point is that no one develops new games on old machines for us, everyone develops games on new platforms, and the licensing fee for the software is not much. "Gu Biao

"It's a little bit of money to build global awareness of the brand. It is always beneficial for people from poor countries to mention our brand. Besides, it's just less earning, not nothing. It's really troublesome, outsource everything, shorten the warranty period, and cancel the extra after-sales service. The poor country market has the way the poor country market plays, and they don't care about that. This matter has to be discussed in the long run, and Schulhoff did not continue to discuss it with Gu Biao.

The preliminary consensus of the two sides is that when the S game console is sold for about half a year, that is, around the end of this year, around the Christmas season, the first generation of the machine can be re-made with a price reduction strategy.

Anyway, by then, the content ecology of S has already risen, and there can be at least more than 100 exclusive games, and the quality is more fun than the old generation, and consumers in developed countries are not afraid to buy old goods cheaply.

This trick is a bit similar to the later generation of Apple, after the ihone5678, the old version and poor users had to do it, and then remove the communication function of the mobile phone, find a reason to make a touch of price reduction, or make a se or something.

It is necessary for the poor to use it too, and not to lose the new style of the rich. The quarantine environment in which consumers in various countries could not access the Internet at the end of the 80s made it easier to implement and not lose its reputation.

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