The frenzy of this player is a little slower than that of the Americans, but it is more persistent.

When the U.S. side first started to sell wildly, he didn't seem to be particularly popular. In recent years, this consumer has been slightly nourished by Nintendo's large-scale and likes all kinds of discordant games.

Martial arts and qiāng, which can become social conversation after only one day of fighting in the United States, did not go viral and become a hot topic in society at first.

But only more than half a month later, as those things that are slow and in line with my taste gradually become social conversations. From electronic and computer magazines, to mass media, and even spontaneous popularity among elementary school students, they all began to quietly turn to Tiankun.

I said that the RPG and strategy games I like need to be implicitly closed, ignore the day and night in the hut for a few days, and taste the fun of clearing the customs, and then show off with my friends.

Dead houses generally rarely give people Amway, but once you start on the Amway path, the stickiness is much higher.

Nintendo immediately felt a lot of pressure in the local market.

Various market research, dealer feedback data, and the company's employees in Akihabara felt that otaku are seeking after competing products, which is shocking.

In mid-August, although he didn't want to mention the bad news, Masayuki Uemura, who was overwhelmed by the grim situation, had to report to Yamauchi bluntly:

"President, the dealers' orders for the latest improved version of FC in August have hit a record low, which is lower than when the product was first launched at the end of 1983. The total amount of dealers counted by this dealer was only 59,000 units in August. ”

When he heard this number, although Yamauchi Pu had been mentally prepared, he was still so shocked that he couldn't speak for a while, and he was stunned for more than ten seconds before he let out a long sigh.

"In August, the whole country only wanted 60,000 units, and in the remaining five months of this year, the cumulative sales in the domestic market were only 300,000 at most. Even if the performance in the first 7 months is okay, I am afraid that it will fall below 1 million. It is inevitable that the total global sales will fall below 2 million units this year, and it would be good to stabilize 1.5 million units......

The advantage of Tiankun is so great. Don't people in the world need a bargain that can be won for 10,000 yen?"

5 years ago, when Nintendo's Fc was first launched, it was also sold for more than 22,000 yen, and the yen exchange rate was very low at that time, between 240~280 to 1 dollar, so the U.S. version of the dealer shipping price was stuck at 99 dollars.

5 years have passed,The price of raw materials for various electronic costs has fallen sharply,So there is room for price reduction of the whole machine,Nintendo this time in order to deal with the competition of the new generation of machines of Tiankun,And they can't get a new machine,Then fight a price war。

At the end of the first half of the year, at the end of June, Yamauchi signed an internal decision-making file, discounting the domestic price of Fc to 9,900, which is less than 10,000 yen, and for the first time in human history, a cheap game console priced in yen only needs four figures.

Unexpectedly, this didn't relieve much of Tiankun's offensive pressure.

Ironically, Nintendo felt that it was already "a four-fold discount on the original price when it was first launched four and a half years ago."

But this four-fold jump price is only felt by domestic consumers. Overseas, because the yen has doubled against the dollar, the dollar distribution price of Fc has fallen from $99 four and a half years ago to $85 now, and the sincerity is not obvious.

The exchange rate dragged down, and it was not a crime of war. Nintendo, as a company, can't help it. League of Legends: King of the Wild Zone

Therefore, even if the overseas market is in a price war, it can't grab Tiankun, and Yamauchi Pu will admit it.

However, in the local market, Yamauchi's discount is real.

The Ps of the Tiankun is bought, and the minimum price is 30,000 yen, and the high price of peripherals is 50,000 yen.

Even though the Ps is a 16-bit machine, it is a whole generation more advanced than the 8-bit Fc. However, in the case of a four-fold price difference between the domestic and domestic prices, the effect of the price war is not obvious, which can only make people unconvinced.

What's worse is that in August, Nintendo Fc's sales in the whole book were only 60,000 units, and the world's maximum is 100,000 units, because over the years, Nintendo's business strategy, not reviewing third-party content and other plays, has made the brand a brand that is seriously focused on the domestic market, and it has long been unable to compete with Tiankun overseas.

Therefore, Nintendo's domestic sales can account for nearly half of its global sales. At the same time, for Tiankun, the sales volume of this market can only account for 20% of its global sales.

And when Nintendo's global shipments are only 10 tens of thousands in a single month, the first generation of Tian Kun's old machine can still be shipped for 300,000 in August, you must know that Tian Kun has given up the treatment state of the first generation of the machine, and how much it can be sold is an extra blessing, and there is no hope at all. The Ps that people are pushing hard has a long-term stable running volume of at least five times that of the old model.

[The explosive support of iron powder in the current month is not sustainable, if you calculate this number, it can be achieved by more than 10 times the sales of old machines.] The 5 times mentioned here is the result of the long-term flow after the subsequent stabilization]

The difference in the shipping speed between Nintendo and Tiankun seems to be about to change from six or seven times to more than ten times.

"Tian Kun's Ps, what are the popular games at the moment, are they more popular in this book?" Yamauchi Pu couldn't help but ask.

He is in his 60s and it is impossible for him to play games in person. As the president of a game console company, this is actually quite helpless. Therefore, he can only rely on market feedback to understand what attracts competing products, or listen to the explanations of young people in the company.

Masayuki Uemura said helplessly: "There is more than one. Last month, two RPGs and war games, including Super Robot Wars and Final Fantasy, exploded, and there were many unannounced articles on the video game maZine, such as denouncing elementary school students' 76 hours of sleepless liver explosion 'Robot Wars', as well as other hot discussions in society.

In addition, there are two relatively slow heating ones. One is a sequel to the popular works of two years ago, "Three Kingdoms 2" and "Nobunaga Nobo 2". In addition, there is a new potential series "Pokemon", although the current sales are not very good, but it is very popular among girls, and the social spread is very fast.

Here are all the research reports of our marketing department, as well as the materials of my own street photography interviews in places such as Akihabara, as well as the tracking of other consumer electronics-related magazines and media. ”

After speaking, he handed over some graphic materials and two video tapes to the president.

For the matter of reporting work to the leader, he has long been familiar with it as an executive, and the general boss wants to know what the situation is outlined, and the most taboo is to give the boss a written report to the other party to read slowly.

Bosses don't have that much time, and all you need is the ability to extract the main points concisely and verbally.

But because a lot of news materials and industry updates about the popularity of the opponent are multimedia materials of graphics, texts and videos, Masayuki Uemura also had to make some taboos and let the boss see it for himself.

Yamauchi Pu looked at it very seriously, and those illustrated things quickly gave him an intuitive feeling.

Demon Entertainment Chronicles

A bunch of magazines listed dozens of reports denouncing "elementary school students indulging in liver machine warfare and final fantasy".

The fingers of adults in the last years of Showa have obviously not given up their criticism of the scum house.

In a video interview with NHK TV, the reporter filmed many passers-by on Akihabara Street and asked them what they thought about the increase in the ownership rate of the new generation of game consoles, the younger age of users, and the low self-control.

Of course, there are still old-fashioned Showa strugglers among the people interviewed, but in the middle of the interview, an old gentleman who wears glasses and is said to be a professor at Tokyo University spoils the atmosphere by taking a painful look at the foreign moon.

"We have been looking at the world for more than 100 years, so do we still need to ask this kind of question? If our young people are addicted to role-playing games and continue to sleep and eat and play games to such an extent, we should ask if there is something wrong with our education.

Because as far as I know, tenoin's Ps game console is selling more in the United States than the other book, and it was released earlier. If the problem of addiction in this book is more serious than that in the United States, it is not only a problem of game consoles, but also a problem of ours.

Is it because our culture is more reserved and solitary than our children, or because our children prefer slower-paced feedback and have more patience than American children?

This made me think deeply. We must clearly analyze the source of the problem, so that we can talk about taking advantage of the situation and correcting it step by step. Blind condemnation without clarity cannot be solved in essence. ”

Although, I heard that there is no risk of new game consoles being regulated, Yamauchi Pu doesn't know whether to be happy or sad. But he clearly wanted the product to be discussed on TV at all times to be Nintendo's.

As long as there is this repercussion, even if it is hacked, I am willing.

Forcibly suppressing the unwillingness in his heart, Yamauchi Pu continued to look down, and there were more fierce materials to refresh his cognition later.

"A Preliminary Study of the Internal Competition Cake of Tiankun Cooperative Studios: Starting from the fact that "Pokemon" won the original game iP sales competition in the first month and won the anime adaptation rights......

An article on "Video Game maZine" with such a title revealed a story about the competitive environment of the holding studio of Tiankun Company.

It turned out to be a game called "Pokemon" that participated in the Ps sales contest of Tian Kun.

Before the game console, Tiankun had promised internally that as long as the iP of a new game with an absolutely original world view structure and no adaptation or borrowing, as long as it won the sales Pk champion at all stages of the year, it could be regarded as an anime adaptation possibility and get an anime adaptation invested by the company to promote the game and expand sales.

Yamauchi Pu read the news, thought about it a little, and secretly scolded Gu Biao for being shameless:

Relying on the game to create a virtual world structure, and then licensing it to other literary and artistic works to adapt this kind of thing, although there seems to be no precedent in the history of the book.

However, according to the rules of literature, live-action movies, and other literary and artistic themes, it has to be the adaptor to give benefits to the original party of the game and pay the licensing fee.

Why did Gu Biao come to come up with the rhetoric of "helping you make anime, increase the popularity of the game, and further increase the sales of the game", as if the game developer asked the adaptor and became the party that sold cheaply?

Tian Kun's tricks have gradually made Yamauchi Pu unable to see clearly.