Houses in Tokyo don't really have much hype value, so they can only be used to live, so they are enough.

When Gu Min came, he casually took about 2 million Hong Kong dollars of pocket money from his family, so he could only buy a house of more than 160 square meters to settle down - the current house price of Roppongi is close to 20,000 yuan or 12,000 Hong Kong dollars per square meter.

Before the collapse of the housing bubble in the 90s, the house could probably reach 100,000 yuan, (taking into account the appreciation of the yen in the future) and then collapse, and it would take another 30 years to rise back to 60,000 yuan.

In other words, you have only tripled for more than 30 years. In contrast, investing money anywhere else is more valuable than investing in the real estate market.

Gu Biao threw down the gift he brought to his sister and went to the bathroom to wash his face.

There was actually a maid who handed him a towel - not long after my sister came to Tokyo, she actually hired a maid to take care of the housekeeping, which really raised the eyebrows of the Chinese.

Of course, the recruitment procedures were handled by the embassy, and Gu Min was only responsible for giving money.

After all, there are important people in the family, and if you get someone from unknown origin to take care of the housework, it will be funny to leak secrets.

This maid of the Yang family, the embassy has reviewed a lot of background checks alone, and she has indeed never had a bad record, and she is still from a ** family, so it is allowed to be used.

It's just that people still believe that everyone is equal, and they just come to your house to "work glorious", so they won't grovel to their employers. When handing the towel to Gu Biao, he was neither humble nor arrogant, as if "** does not distinguish between high and low, but the division of labor is different".

Gu Biao, a big capitalist who has become accustomed to being arrogant, is very unaccustomed to it, so he simply does it himself and doesn't want anyone to serve him.

After tidying up, Gu Biao first stood on the balcony and watched the scenery for a while.

Anyway, he said that he was only here for inspection work, and he was not in a hurry to delay his return to the United States.

This floor is on the top floor and because it is a large apartment, the balcony on the southeast and north sides is very pleasant.

Gu Biao looked around carefully, and the front was Aoyama Park and Aoyama 1-chome subway station, and opposite the park were the German Embassy and the Cambodian Embassy.

In the east and north directions of the subway intersection, there is nothing to see except for the high fence and dense forest, which is the Akasaka Imperial Palace.

It's a pity that I didn't see the "Private Shudo Gakuen High School" no matter how I looked for it.,There's only one "Special Needs School" for people with disabilities in that location.。

Well, maybe it's because the mentally ill are also disabled.

"What are you looking at? I don't think you're in a hurry. Gu Min felt that his brother was a little strange, poked him with his finger, and handed him a can of Zhongyuan juice sold in the vending machine downstairs.

She drank it relatively lightly and unscrewed a bottle of Utagawa water.

"Nothing, just take a look. Gu Biao took a sip of Zhongyuan Festival juice and immediately changed the topic, "Are you in the habit of doing business?" ”

As soon as work was mentioned, Gu Min didn't have the heart to probe his brother's nonsense anymore, and immediately entered the state:

"It's okay, we are a cold start, we have not invested much in advertising, nor have we vigorously developed dealers, and the sales volume has been relatively slow, but there is no opponent for the time being. In the past two weeks, I calculated that only a few thousand units were shipped in the first week, and more than 10,000 units were shipped in the second week, and all of them were concentrated in the three major metropolitan areas, and the other markets are currently blank. ”

In the long run, the market capacity of game consoles can be equivalent to one-third of that of the United States. However, the start of home consoles was relatively slow, and there were few Japanese versions of games during the Atari period, so the proportion of game consoles bought at home was still relatively low, and I would rather spend some money to play in the arcade.

At present, more than 300,000 game consoles can be sold every month in the United States, but there are only 20,000 or 30,000 in the city, which shows that the development of the market is less than 30%.

However, this figure is already four times that of Atari in this achievement, which belongs to "although the absolute value is not high, it firmly occupies the first place in the industry".

After listening to this, Gu Biao said: "This speed is good, you can advertise a little, don't promote game consoles, focus on promoting popular games, or buy soft news, and report on the hot sales of "Future Soldier" in the United States, becoming the hottest phenomenal game in the United States this year, leading the youth fashion trend."

The current generation of game consoles, in the name of the book may not be able to make much money, the key is to play the brand, so that the scum house of the book feels that the things of Tiankun are cool, and we will slowly harvest their commercial value in the future. ”

The future of the scum has been laid out clearly.

However, my sister obviously has objections: "Still expand advertising investment? Then I think our game console pricing strategy should be adjusted, the current price is too low, I have calculated all the costs during this time, we are already at the point where we only make a small profit and a huge net profit."

In terms of pricing, you set a price of 30,000 yen for the cassette machine and 38,000 yen for the floppy drive, which is about the same as the US version of the $128/$158 price at the current exchange rate of about 240 yen and 1 US dollar.

However, in the channel sharing agreements you signed with Nintendo and Sony, Sony gave you the largest channel discount in the U.S. market, while the domestic market basically had to pay Sony's channel fees on a business-like basis. At present, when we sell a machine in Yueben, we have to give Sony a 15% commission.

In order to close this gap, I had to cut advertising and marketing expenses to break even. If you insist on advertising in the United States, I calculated that for every unit sold, you will have a net loss of 10~15 US dollars. ”

It may seem like a lot for Sony to take 15%, but in the era when channels are king, it is appropriate to borrow the dealer network developed by others to sell things and give some money to buy roads.

IN LATER GENERATIONS, 30% OF THE GAMES BOUGHT ON STEAM WENT INTO G FAT'S POCKET, AND THE REMAINING 70% BELONGED TO THE GAME DEVELOPER. And the cost of sales in the digital age will only be lower, and the total operating costs of G Fat's STEAM are estimated to be no more than 7% of sales, so 23% of the total sales on STEAM have become G Fat's net profits.

Gu Biao's previous strength in the United States relied on the preferential terms of his channel agreements with Sony and Nintendo many years ago, which squeezed his position. However, that agreement does not include this market and other markets, so when he makes efforts in other markets, Gu Biao will either bear a higher commission or build his own dealer network.

At that time, he really wanted to sign a larger coverage of the agreement, but his strength at that time did not allow it: when he was still very weak, he rashly painted too big a pie, which was not conducive to pretending to be a pig and eating a tiger.

It is easy for Nintendo and Sony to perceive Gu Biao's ambition in advance, making them realize that "it turns out that Gu Biao, this kid, has long wanted to kill our local nest, and finally finished us completely". In this way, maybe the enemy was alert back then, and instead of cooperating strategically with Gu Biao, he chose to directly strangle Gu Biao in infancy.

Gu Min said so many difficulties, but Gu Biao had no intention of making concessions on price.

He said categorically: "The price of the product cannot be changed, and the price must not be increased - I have information that Nintendo's machines will only sell cheaper than ours, although the performance is also a little worse." If we raise the price again, we will definitely not be able to compete with Nintendo in the future market.

As for the loss, I can afford it. We sell a machine this year and have a net loss of $10~$15, but next year it may narrow and fall to less than $10 - according to Moore's Law, the price of core electronic components such as CPU and memory will fall.

We've only sold it for four months this year, and if we sell a total of 150,000 units, plus next year, based on an average net loss of $10 per unit, it won't be $10 million. We'll be able to break even the year after then. ”

Gu Min thought for a while and confirmed in a tone of discussion: "Do you think that according to the 'Moore's Law' you said, by 1985, the comprehensive production cost will be on par with sales? Then we will work for nothing for at least two and a half years and a net loss of 10 million." And only then do you start making money. Maybe in 86 it will take another year to sell it for a whole year to make back the money lost in 83 and 84, which is equivalent to three and a half years of waste.

The replacement life of a game console is only 5~7 years, which can be deduced from the history of our iteration with Atari - Atari's 2600 game console was launched in 1977, and by Christmas 82, it has been shown that its machine cannot run games that are advanced enough to meet the current technology and player requirements, so it was replaced by us, and it is less than 6 years old.

If we also count 6 years, the consoles launched this year will be eliminated by the end of 88. As a result, you have been working day jobs until 86 years, and only the last 87 and 88 years have made a lot of money, who are you doing so much work in this market? Isn't this an early morning rush to catch up with the evening market? ”

"Even if we get up early in the morning and catch up with a late market, we have entered the market and established an industry position, and it is enough to make a little money. The brand influence and channel influence left behind can still be used when it comes to the next generation of game consoles. ”

Of course, this is Gu Biao's words to prevaricate his sister, because he doesn't think so at all in his heart.

His consideration was that in the second half of '85, after the Plaza Accord, the yen skyrocketed, and at that time, the two models of his Tiankun home machine would skyrocket a lot when they were finally converted back to the US dollar/RMB even if the price of the current market was still maintained at 30,000/38,000 yen.

Gu's production plant is on the mainland, and the cost of production is settled in RMB. The core components such as CPUs are purchased in the United States and settled in US dollars. The cost of both RMB and US dollars will not rise with the appreciation of the yen, but the final sales revenue will rise with the appreciation of the yen.

At most, only some of the memory purchased from the book will become more expensive, but the price will also become more expensive, so it can only be said that this part of the investment will not make money or lose money. Most of the other hardware/production cost ratios have plummeted.

Therefore, there is absolutely no such thing as "working day jobs for a year in 1986", Gu Biao is sure that he will fully earn back the losses of the previous low-price strategy in 85 years, as long as he can take out 10 million US dollars of working capital to bear short-term losses.

And it started in '86 and went all the way to '88. The profits of game consoles and cartridges will also significantly exceed the original expectations, even if the price of game consoles is reduced after 87.88 -

A downward adjustment is also necessary, because as an imported product, the price of the yen remains unchanged when the yen exchange rate skyrockets, and consumers are not stupid and will definitely resist you.

It's just that generally speaking, "the yen exchange rate has risen by 30%, and the price of game consoles has only fallen by 10% symbolically", so it would be good to deal with and respect the emotions of consumers. For example, by 1988, the original price of 30,000 cassette machines was reduced to 20,005 sales, and the original price of 30,008 floppy drive machines was reduced to 30,000 sales.

At that time, the housing price in Ginza will rise to 60 million yen per square meter when it is the craziest, and if you buy 1 square meter of land in Ginza, you can exchange it for two or three thousand game consoles, which is also called money? I say that I care about this kind of small money? Compared with real estate, no industrial product is called money.