The timeline goes back two weeks and switches to the perspective of Yamauchi Pu in Kyoto.

When he heard that Gu Biao "had to open up the market in advance because of the overcapacity expansion of the OEM of Tiankun game machines, the digestion speed of the US market could not keep up, and the inventory was too high",

In the heart of Yamauchi Pu, there are 100,000 grass and mud horses galloping past.

He also scolded his right-hand man Yokoi Junhei, who brought the bad news, for an excuse to vent his inner anger.

As early as the second quarter, Yamauchi Pu strictly ordered Junhei Yokoi and Masayuki Uemura to speed up the launch of FC game consoles on the market, first using consumers as guinea pigs and providing stress tests, so as to save the development cycle of strict internal testing for the US market.

However, in the end, this order was not fully implemented.

Because less than two months after Yamauchi Pu gave the order, Sega relied on the SG-1000 game console to compete with Tiankun for the actual combat results, so it gave Yamauchi Pu a basin of cold water.

Historically, Sega's reaction speed was about 3 months faster than Nintendo's, and in that time and space without Gu Biao, Sega's SG-1000 did not perform well in the market, but it was not so miserable after all.

At the same time, Sega's stumbling and stumbling also stimulated Yamauchi's competitive spirit, and he felt that "Sega's machine that hastily changed the soup without changing the medicine can be a little successful, and our epoch-making FC is not a second kill."

But now, Nintendo has fallen from second to third in the industry, and their FC has not yet been born, and they have seen a crushing bloody battle between the industry boss and the second child.

Gu Biao almost sealed David Rosen's SG-1000 in the U.S. market, and the gap between the market share of the first and second in the industry was as much as twenty or thirty times.

This directly frightened Yamauchi Pu, and made him find that the route of "taking the route of shoddy manufacturing to accelerate research and development, and rushing to build a game console to seize a certain market share first" is absolutely unworkable.

Sega had already explored the passage for his body, and was blown into minced meat by Gu Wei's mines, and clearly told Yamauchi Pu that there was a minefield in front of him.

Yamauchi's reaction was naturally adjusted to "Let's test more and pay attention to quality, shoddy production will not end well".

It's September now, and Nintendo's FC game console has not yet entered a small batch of test streams, and it is still in internal testing.

As a result, Gu Wei's Tiankun game console has only been on the market in the United States for more than three months, and it has been killed ahead of schedule.

It's an MMP.

Where did Gu Biao get the confidence and strength to fight on two fronts.

It's just that Tiankun's game console, the price of the book is still within the range of consumer acceptance - Gu Biao is in the market, and he wants to give Sony a high channel fee, which Yamauchi Pu is also an insider, he knows.

Therefore, Yamauchi Pu can also calculate that Gu Biao is basically not profitable to ship through Sony channels according to his current popularity in the United States and without the initiative of his dealers.

Gu Biao is losing money and making money, and if he has no money to make, he must occupy the pit first, even if he doesn't fly.

The only thing that makes him happy is that Tiankun's subsidiary, because of the high channel fees and the inability to balance revenue and expenditure, the investment in advertising and marketing has been very low, and it is almost a laissez-faire development, and there is no money for publicity.

Seeing that the Tiankun game console only ships a few thousand units per week, Yamauchi Pu was a little relieved and ready to hold back his big move.

Unfortunately, this only lasted two weeks.

……

This day was about the fourth day after Gu Biao came to Tokyo to inspect the work. (Yamauchi Pu didn't know that Gu Biao had come to Tokyo)

Nintendo Corporate Headquarters.

At lunchtime, the female assistant brought Yamauchi's meal on a tray to the lounge outside the president's office.

Yamauchi is already old and needs to rest a little more at noon, so he no longer has the energy to go to the cafeteria to have lunch with the social animals and boost morale.

His lounge has a dining table, chairs, and a sofa bed, and the conditions are similar to those at home.

When eating, he used to turn on the TV to watch the news or other pastime programs, and then take a nap.

He turned on the TV with the remote control, and the default channel was NHK, because the last program he watched before he took a nap yesterday was an NHK fashion program. (The infrared remote control was invented in 1981)

There are five major private TV stations.

Among them, "TV Asahi" and "TV Yomoto" are mainly news programs, because they are from the original "Asahi Shimbun" and "Yomiuri Shimbun" after the television, so they are very weak in film and television/variety shows.

What everyone usually calls the "three major TV stations" is that after the two news channels were removed, there were three other large-scale full-category TV stations: NHK, Fuji TV and TBS.

Yamauchi's daily habit is to watch TV Asahi's noon news first, and then switch to NHK to watch a relaxing program for a while, and then turn off the computer and take a nap.

However, today, he only watched the program that NHK was showing for three seconds, and the hand holding the remote control froze, and he couldn't press the button to change the channel.

"Is this ...... Terminator?" Yamauchi recognized it for a moment, and was immediately slightly startled.

The movie "Terminator", of course, he has seen it.

As a practitioner in the entertainment product industry, whether he likes it or not, he will force himself to watch all the high-quality, high-grossing movies every year, even with a critical eye.

"The Terminator" is a work that is inextricably linked to his rival Gu Biao, and Yamauchi Pu is naturally more familiar with it.

In the eyes of Chinese, it is normal for foreign blockbusters to be shown on TV stations, and Chinese have watched six sets of CCTV movie channels since childhood.

However, in my opinion, it is very rare for a TV station to show a blockbuster that was a hit in the United States two years ago.

Because the copyright protection law is very perfect, and there is no Internet and pirated VCDs today, even foreign blockbusters that have been released for two years can hardly find pirated resources on the market. (Based on the objective technical conditions of 1983, even without considering legal sanctions, the only channel for video piracy sales is to rely on the sale of pirated videotapes)

Therefore, blockbusters are not sold to this TV station for broadcast, and people still expect box office revenues, and even the genuine video tape rental business to continue to earn long-tail revenues.

There are generally only two situations when there are movies that can be shown on TV stations: either the movies are very old, such as films from at least ten or twenty years ago, or the movie results have hit the streets, and the producers know that there will be no box office in the future, and no one will pay to rent the tape, so they simply sell it to the TV station at a very cheap outright price, and finally make a little money.

"What is Gu Biao trying to do? Is he trying to hype up the promotion of "Future Soldier"?" Yamauchi became nervous.

He knew that the copyright of "Terminator" was 100% in Gu Biao's hands, and Gu Biao could sell it as he wanted, and he could sell it whenever he wanted. Moreover, the distributor and theater chain on the side of the book also signed an account-sharing agreement with the producer on the Hollywood side two years ago, and there was no buyout, so two years later, Gu Biao licensed it to the TV station, and there was not even a bitter master on the side of the book.

After looking at it for a while, Yamauchi Pu dialed the internal line express number and called the female assistant.

"President, what do you command?"

"You go check if there are any TV stations rebroadcasting "First Blood". ”

"Yes, President. ”

Yamauchi Pu sent his subordinates away, and he was not even in a good mood to eat, so he ate the tuna and sea urchin rice without knowing the taste.

After about half an hour, the female assistant was very thoughtful and brought all the information he wanted - not only what he had directly explained, but also some things that he had not explicitly stated, but the female assistant had speculated that he wanted to know:

"President, "First Blood" has not been broadcast on any domestic TV station, however, its cinema schedule has not yet ended, only the Tokyo area, and the theaters in the Hanshin-Keinai metropolitan area have generally been lowered, and other regions are still in the final screening, with a weekly box office of more than tens of thousands of dollars and more than 10,000 moviegoers per week.

In addition, NHK and TBS have added reports/interpretations of the filming background, behind-the-scenes story, and subsequent social impact of "First Blood" in the United States during the evening movie appreciation and entertainment news program slots. The first episode of the show came the night before, and you can see it tonight if you pay attention. ”

Yamauchi was so depressed that he couldn't speak.

Strictly speaking, "First Blood" is in the United States to catch up with the Christmas-New Year schedule at the end of last year, and three quarters have passed.

However, the films of the 80s did not have the ability and necessity to be released simultaneously around the world - anyway, there was no Internet piracy, and the slower release in overseas markets would not affect the box office.

Therefore, it is said that this side missed the Christmas season and was not released until the spring break season for students, and it has only been half a year now, with the popularity of "First Blood" and the time curve of the recession of today's movie box office market, it is normal for there to still be popularity.

This kind of film, even if it is distributed separately, of course, it is impossible for the first party to sell it to the TV station, because that would infringe on the interests of the domestic distributor and the theater chain - not to mention, the biggest difference between "First Blood" and "The Terminator" is that the producer of "First Blood" has nothing to do with Gu Biao, and the Miramax controlled by him is only the general distribution in North America.

It is impossible for him to sell the rights to the TV station.

However, even if it is not broadcast, it is already very scary to just pay out of pocket to carry out some promotional activities, show movie interpretations, tidbits, and North American social impact on TV.

Yamauchi is fully aware of how concerned the elementary and middle school students are about "what is most popular in the United States at the moment."

Gu Biao's hand obviously sacrificed his godson (Cameron and Miramax) to support his own son (Tiankun), and the purpose has been revealed.

Gu Biao did not directly promote the Tiankun home machine, but hardcore promoted the first-party exclusive game "Future Soldier" on the Tiankun home machine (that is, the "Contra" after the magic change)

"They shouldn't be limited to showing the movie to the people of Yuben for almost nothing, right? After Yamauchi calmed down, he explained to the female secretary.

The female secretary hesitated for a moment and handed the president a poster.

This poster is the advertising plan that Gu Biao abandoned when he was advertising in the United States because he was worried about "promoting that the boss behind the game company is Asian, which will affect the national attention and consumption desire of the American people".

The propaganda poster of "Schwarzenegger and Stallone, one with a troll and the other with an M60 machine gun as bodyguards on both sides of Gu Biao".

Now, however, as the target market has shifted from the U.S. to the U.S., these disadvantages are no longer there.

Gu Biao also specially modified it, giving Akio Morita next to him a chance to appear on the camera, and put Sony in front as a big banner, making him feel that "this project is jointly promoted by Tiankun and Sony".

In this way, there is no doubt that it can arouse my own national pride: we can also let the top hunk star of American dad bow down and save the world in science fiction together.