Chapter 648: Writing Books and Sayings
Under the reports of the media of the Times, the results, progress, and interpretation behind the friendly visit of this wave of American entrepreneurs to China will naturally be disclosed to the American people as soon as possible. 77dus
Wang An Computer Company was not able to get a large order from a foreign government as expected, and was rated as not technically competitive by the foreign technical bid evaluation team, and the analysis was conclusive, which will be somewhat believed by some people.
Gu Biao even called Schulhoff, who was far away in the United States, and vaguely told him to find out if there was a Wall Street Journal editor he knew, and stuffed a red envelope card to interpret the report.
According to the market in the 80s, a Wall Street Journal black fan analysis can be done with only $200,000 black money. This price would have increased tenfold by the time of the dot-com bubble in the '90s.
Of course, the Wall Street Journal is also disciplined, and you have to make sure that the article itself can justify itself before they accept it. If it was obvious that they were going to smash the newspaper signboard, they wouldn't dare to do it.
Maintain a good reputation, so that you can put a long line to catch big fish, and always have meat to eat.
That's the value of those financial media dogs, and you can't ask for more.
In these commentaries, Wall Street investors see more clearly the lack of ability of Wang An's new successor, which will naturally hit confidence.
For two consecutive trading days, Gu Biao saw that the stock price of Wang An Computer fell by 4 points and 3 points respectively, and the total market value fell from $4.2 billion to $3.9 billion, and then it was slightly stabilized.
Losing some orders and trust, exposing the trend of some company leadership, this level of negative news, can drop by a few points, which is almost enough to digest.
In the current stage of the overall prosperity of the U.S. stock market, Wang An can be suppressed and not rising, and Gu Biao's goal has been achieved. If you really want Wang An to collapse completely, you still have to wait until the stock market crash next year.
This big rhythm Gu Biao can't change, and he doesn't want to change it, because if he changes, knocks down Wang An too much in advance, and then takes over, so what? When the stock market crash comes next year, all U.S. stocks will fall sharply. Even if Gu Biao rectifies Wang An's computer to enter the upward channel, it will still be affected by the panic selling of capital.
Not all of the companies that fell in the stock market crash had problems with their own operations. It is precisely because a well-run company will also be affected by the decline that it is called a stock market crash.
A few days later, on October 14th.
On the other side of the ocean, Wang An's stock price has gradually stabilized after a slight drop for two days.
The atmosphere in the capital has been very warm these days, because foreign dignitaries have come to visit. The citizens have never seen the royal family of Brittany, and many people who eat melons have gone to watch on the road.
Even if you can't see anyone, look at the limited-edition Rolls-Royce luxury car, or the limited edition, of course, it was given to Gu Biao by Boss Zheng. Therefore, when the citizens who eat melons see the car, they will inevitably have to pass on the source of the car, which will also indirectly win some attention for Gu Biao.
Although Gu Biao is not uncommon.
He has been a little abnormal these days, others are busy receiving and fighting, but he chooses to care about business and ask questions behind closed doors.
Now, the Bretanians are finally leaving, leaving for Hujiang.
Xiao Sui came to the capital as a servant, she was recruited by Gu Biao, and Gu Biao asked her to help with some things.
Gu Biao prepared a book and asked Xiao Sui to write it, but the author's name should be Gu Biao himself. This is also part of his plan to build up the prestige of the industry and deal with Wang An and Wang Lie.
Xiao Sui got off the plane and went straight to Diaoyutai, and when she saw her husband, she still had a bright spring breeze on her face: "On this kind of day, why do you stay at home, I see that even the taxi driver is talking about foreign royal families along the way, and you don't go to see it?"
Gu Biao smiled: "I don't have a good relationship with the Brittany, and I have always played the white-faced hawkish bad guy who must be compared." Nowadays, the work of greeting with smiling faces naturally has people who play pigeon to worry about. ”
Xiao Sui didn't persuade much, she knew that her husband had always had a good idea. She gently changed the subject: "Then call me this time, what do you want me to do?" On the phone, you just asked me to help you write a book, but you didn't have any specifics. If you want me, you're so famous, and what are you doing with books. ”
"It's a means of building business prestige, you don't understand. You just have to do what I do. Gu Wei's words were very dry, and he didn't explain much nonsense, while taking out an outline of his work in the past two days from the drawer,
"I'm going to write a book about the rise and fall of the tech industry, and it's called The Innovator's Dilemma. Most of the content was obtained from the discussions I had held at the previous forums of the 863 Plan since the first half of the year. and the experience of receiving representatives of American entrepreneurs organized by Time Warner and participating in the forum. There are also some of my outlook deductions and case studies.
The reason why I don't let you sign it is not because I care about this reputation, but because if some words come out from you, those people on Wall Street will not believe it, you are just a family. If it comes out of my mouth, Wall Street people will probably believe it when they see that it is not bad, and they will adjust their perception of the valuation of companies in the technology industry according to mine. ”
This truth is easy to understand, just like in the 90s, Ma Feng himself was not awesome, and he often had to call Bill Gates when he spoke, even if it was his own opinion, he had to disguise it as Bill Gates's point of view to scare people.
Now, Gu Biao is almost qualified to guide the country.
Whether it's on Wall Street or in Silicon Valley, a super success can still be interpreted as luck.
And if you succeed twice, you will be canonized.
Gu Biao's destruction of Atari three years ago was the first epic super success. But such success is still possible with seven points of ability and three points of destiny.
In the United States, every year, business wizards turn the hegemony of an old industry upside down, and Gu Biao is just like those wizards. It's not a scorpion to pull poison.
But if Gu Biao comes back after five years. After killing Atari, the boss of the game console industry, and then taking over Wang An Computer Company, which was once the temporary king of the personal computer industry, then he will be completely canonized.
Therefore, he needs to do something similar to the deeds that he did four years ago when he "wrote a post before the Atari collapse, made a documentary about the internal meeting, and told the world that the Atari model would be finished again and again for more than half a year before the Atari was finished."
This time, it is not necessary to make a documentary, or it can be filmed, but it is not the point. The focus is on writing a summary monograph.
Xiao Sui had already decided to follow Gu Biao in her life to write a scripture similar to the Analects, so she was happy to accept Gu Biao's request.
Gu Biao is also happy to go straight to the point: "I talked to Mr. McNamas about this book, and I talked to him before he left the day before yesterday, and it will take about a few months to create.
If you can get it to him this Christmas soonest. If it is slow, it may be delivered after the New Year according to our Chinese. When the time comes, he will arrange for the best business and financial publishing houses in New York to publish and promote it for me. Mr. Tedturner from nn also agreed with me about the propaganda on my behalf. Let me give you an explanation of the outline."
Gu Biao took out a pen and paper and began to draw in circles on the outline, and Xiao Sui also listened very carefully.
The dilemma of Gu Biao, an innovator, is undoubtedly similar to the one written by Christensen in later generations. But the angle of interpretation and the material are still very different.
This is understandable, because when Christensen wrote his book, he was able to cite many of the tech giants that collapsed in the late 80s, and even some of the companies that collapsed in the Internet bubble in the 90s, as examples, but Gu Biao obviously couldn't.
Only Christensen's interpretation of the law of life and death of hard disk memory manufacturers, Gu Biao can directly use it.
However, Gu Biao also has materials that he has created uniquely.
Take, for example, the analysis when he killed Atari.
The analysis of the transformation of Texas Instruments and the rise of Xiangji that he came into contact with cannot be written in too much detail, and can only pick a few angles, lest Americans think that Gu Biao is harming Texas Instruments
There is also Gu Biao's interpretation of Wang An's transformation possibilities.
With the blessing of these three parts of absolutely original materials, and a large number of insider dry goods, Gu Biao can make things wonderful even if he does not take advantage of the technology stock market crash in the late 80s and the Internet bubble in the 90s.
"My general principle, the first is that the fast-growing technology industry giants will be kidnapped by the needs of existing customers and cannot iterate themselves.
Second, it's aimed at Wall Streeters. Why do Wall Street people overestimate the valuations of those companies when they were investing in Atari, Wang An, and other new communications and information technology industries that have not yet been born?
The reason is simple, because Wall Streeters believe that the company is in an industry that currently only serves 6 million customers, but this is an emerging industry that will quickly grow into an industry of 60 million or even 600 million people in the next five or ten years.
And this rookie is currently standing 5 million out of 6 million consumers. So Wall Streeters predict that they will take 500 million of the market when it grows to 600 million people in roughly this proportion in the future.
Therefore, when a traditional industrial company is only valued at a price-to-earnings ratio of 20 or 30 times, Wall Street people are willing to pay for the 500 million people in the future, or at least 300 million or 400 million, rather than for the 5 million consumers who have already got their hands on it.
But the lesson of Atari and Wang An will tell them: why should a market with 6 million users now, and 600 million users in 10 years, have to let the guy who currently occupies 5 million in 6 million miles take the lion's share?
The growth of the coverage of science and technology is not linear sinking, and even the users of the new primary market are the enemies of the old primary market, at least the enemies of the contempt chain. It is possible that if you get 5 million in 6 million miles, it will not be a help for you to get 50 million in 60 million miles, but will become a resistance.
In the process of turning 6 million into 60 million, it may be the small shrimp that currently ranks second in the industry and only accounts for 500,000 in 6 million miles, and gets 50 million of the 54 million increment. It may also be the third place in the current industry, or even more dish-eaten, to get this increment.
The increment of next-generation technology may have no correlation with the market share of the previous generation of technology. This is what I want to pour cold water on Wall Street people with a bloody example. And I'm confident that even if I'm done, Wall Street people will always jump into this pit one after another, and they won't change until the day Wall Street dies. ”