The core spirit of Gu Biao's argument, in a word, is to persuade the relevant departments to buy office computers in moderation, and to be familiar with different brands with categories.

As for the "human resource investment in learning computer operation", it can be compressed to a minimum, Wang An's products are already four or five years ago, and the operation will soon be eliminated, these knowledge garbage is not worth learning.

In the end, Gu Biao did not hesitate to give everyone a lesson to expand their minds and teach how to get rid of the curse caused by "listening to the market research feedback of existing customers".

Users are used to this thing, it is really a devil, once they fall into path dependence, how many large companies' products will eventually fall.

As a simple example, when winDows was revised from xP to 7, the "desk button" was moved from the bottom right corner of the screen from next to the "Start" button on the left side of the menu bar at the bottom of the screen.

At that time, Microsoft's revision, from an engineering point of view, was to optimize the ease of operation. Because of the "bottom right corner of the screen", you can just pull the mouse directly to the bottom right without looking at the screen, and then instinctively reflexively cut to the desk.

Even if you pull the first few or tens or hundreds of pixels, it doesn't matter, anyway, you've already pulled to the end. Therefore, compared with the xP system, win7's "cut to the desk" action, the required operation time, can save at least 0.2~0.5 seconds - the brain thinks of doing this, you can do it directly with your hands, you don't need to use the eye organ to feedback a round, and the response speed is greatly accelerated.

But when Microsoft revised the version, many xP users did not applaud, but felt that Microsoft had nothing to do, which caused everyone to adapt to the new habits. Only newcomers who have never used a computer in the xP era and started using a computer for the first time in the win7 era will applaud this optimization.

And those companies that do not have the burden of stock can optimize and save half a second of operation time here, and half a second of operation time there.

MSN died at the hands of QQ because no one applauded every change. Microsoft listens too much to the old stock.

……

Some people may think: Microsoft's example has not happened now, what example does Gu Biao use to convince the staff of the relevant departments of foreign trade and economic cooperation?

There is no need to worry about this, because there are so many examples of the same business logic that they are not new at all.

Although Gu Biao has always looked down on Jobs's disrespect for consumers' character, I also have to say a fair word here: Jobs said in the 80s, "Users don't know what they want, they are all vitiligo, and only when you put good things in front of their eyes, they will say: Oh, this is exactly what I want."

Maybe it's because Jobs made too much money on this cognition, so he later developed the tyrant mentality of not treating consumers as human beings.

And Gu Biao doesn't even need to cite Jobs, he directly said the words of Henry Ford 60 years ago, which is enough to refresh everyone's cognition.

Before the First World War, Henry Ford said, "If you ask a consumer, you'll only get the conclusion 'I need a faster carriage,' and no one will tell you, 'I need a car,' because they don't know what a car is."

These words were written into the "Biography of Henry Ford", and in 86 there were a large number of entrepreneurs in China who were reading "The Biography of Henry Ford" to learn to do business.

As soon as Gu said that he would call Henry Ford, no one in the relevant departments would refute him, and he seemed to have found a great theoretical basis.

They obediently admit that they don't know how to do it, and sure enough, they should stop at each of them and let the advanced representatives of the United States tell them what they really lack.

After listening to the debate between Gu Biao and the representatives of the company, the presiding officer of the meeting of the relevant department coughed lightly and expressed his attitude:

In this way, the third-party market research commissioned by Wang An Computer is indeed too hasty and not comprehensive enough. The problem is almost the same as when they came to the industry strategy symposium five months ago. In terms of the scale of procurement, we should pay more attention to the scale of procurement, and make the budget and scale in line with the scale of 'office must'.

There should not be too much expectation of human resources to be invested in 'developing modern office skills'. Whether Wang An's computer operation is practiced well or not, it is worthless. ”

The party that provided Wang An with landing debugging and sinicization also wanted to refute the appeal a few words, but in the end, what was waiting for them was to no avail.

……

"The relevant departments are expected to purchase Wang An Computer, which is expected to be purchased, and it has been reduced by 75%. The total budget for centralized procurement of office computers has been reduced by 60% - 15% of the difference, and the three major brands of Apple, Modo and PAQ are ready to be purchased in small batches and verifiedly.

I'm all for business, responsible for the country's money, and I'm in charge of idle things, you won't think I'm a personal vendetta. ”

After the relevant meetings of the relevant departments, the final decision came out quickly. After Gu Biao knew the result, he also got to the bottom of Ye Kun privately for the first time.

As for the occasion of disclosure, it doesn't matter, so I won't go into details.

It's the same whether it's in the office or at home. Anyway, they are so familiar with each other, they will only do business.

"I believe you are a public and private person. Ye Kun's reaction was a little indifferent, but he could still hear a hint of support in his tone.

"Wang Lie didn't pester you anymore, did he?" Gu Biao casually cared.

Ye Kun raised his eyebrows: "Does he continue to pester me, will it affect your subsequent decision? If he doesn't pester me, are you ready to stop here? If he still pesters me, do you still have a backup move to deal with him?"

Gu Biao smiled: "That's not true, for the sake of my territory, no matter whether he pesters you again or not, I will fully and comprehensively disclose the news that is bad for Wang An's computer company's business expansion to the media of Time Warner."

Let Wall Street investors use a magnifying glass to see how Wang Lie did what he didn't do. If Wall Street investors don't understand, we have to help them interpret and help people to the end. ”

Ye Kun's heart was so depressed, and he couldn't help but feel a little disappointed.

Gu Biao didn't seem to deal with Wang Lie entirely for jealousy, he was really mainly for his own business.

Of course, Ye Kun can also choose to cover his eyes and ears, pretend not to see or hear, not to believe, and turn his brain's attention elsewhere.

Gu Biao also realized that he was a little disappointed by the other party.

He said this on purpose, so that he could clear it up in time, lest the greater the hope of the other party in the future, the greater the disappointment.

However, he also knew that Ye Kun was a very perceptive girl, and it was enough to click on it. After the other party understands, try to alleviate the embarrassment, divert attention, and don't keep staring at this point beep.

So he seemed to be cheerful and relieved: "Alas, don't think about the king's affairs, it's all the 10th." You're still busy thinking about the reception of the Bretannes. The U.S. business delegation is about to go back, and the focus is on handling the matter at hand. ”

"It's my business to receive the Bretanians! That's the responsibility of my colleagues in the European Division, you're confused!" Ye Su said with a small temperament.

Gu Biao was a little embarrassed: "Uh, that's right." Then you are not busy, I have to be busy, these days, I am ready to arrange people, the three major cities each of the 100 mobile phone numbers, first sell - a few days ago, Hujiang and Yuezhou have not been completed, and I don't want to do the same thing in two waves.

How about it, do you want a number, it doesn't count as if I sent you, just take it as a test. Or, you can pay 6,000 yuan for the network access license fee according to the official license price. ”

"It's not uncommon for me to accept your gifts, I'll pay the network license fee!" Ye Kun said with a clear breeze on his sleeves.

……

Two days later, on the eve of the coming of the Bretanians. Most of the people in the U.S. delegation left one after another at this point.

Gu also spent two days chatting and laughing with Ted Turner and McManus, commenting on the pros and cons of various cooperation projects brought by the representatives of American entrepreneurs.

That posture is really not polite at all, it is completely Xu Shao's style of playing "Yuedan Commentary".

Both Ted Turner and McKenna said that they would do some special research on what they had seen and heard in China and what they had gained and lost in China. As for the specific work, of course, it is left to the reporters under his command to worry about.

Gu Biao sent souvenirs just right.

When the Americans were leaving, Gu Biao unexpectedly saw Wang Lie up close again.

Although Wang Lie did not have the opportunity to go head-to-head with Gu Biao on this trip to China like last time, he could only submit a plan and then wait for the Chinese side to discuss the feasibility of the plan behind closed doors.

Therefore, Wang Lie did not lose directly in the hands of Gu Biao, but his comprador agent came forward to be frustrated, and his own face was not big.

But the resentment in Wang Lie's heart is not the first time it can be compared.

When seeing him off, while there was no one left and right, Wang Lie finally couldn't help but shout: "Gu Biao! Do you think that a little slander can hinder the progress of Wang An's computer? I look down on you, you will only make small moves for women to make stumbling blocks." ”

"Yes? It's great that you can think that. If even you think so, then I'm sure no one will doubt my ambitions until I succeed. Please keep thinking like this. Gu Biao smiled gentlemanly.

"You ......" Wang Lie was choked lightly, his expression was cloudy, and he didn't know whether to believe it or not.

Gu Biao's guy is really too insidious.

Gu Biao patted him on the shoulder: "Hold on, just follow your current product development rhythm, don't lose your father's family too quickly." If you lose too quickly, and I'm not ready to take advantage of it, the industry will be cheaper than Steve Jobs, right? Your dad is also a national watcher, and I've always admired him, and I'm sure he doesn't want this market to be cheaper than whites. ”

After saying this, Gu Biao floated away.