After seeing the box office of "Autumn Fairy Tale" in the first week, Qin Wei was very surprised.

In fact, in absolute terms, the box office of 146 million won by this movie in the first week is not particularly high, especially in the past two years, the scale of the domestic film market has become larger and larger, and it is no longer even comparable to the box office of "Life and Death" and "Huang Feihong" in 2002. Nowadays, there are several movies that can exceed 100 million yuan at the box office in the first week, such as "The Matrix" and "Dragon Gate Inn", which have a much higher box office in the first week than "Autumn Fairy Tale" - but in Qin Wei's heart, "Autumn Fairy Tale" is different from them.

It's a romance movie!

A very niche, slow-paced, without any exciting plot or scenes, warm little love, little love and little feelings - as we all know in the industry, such a movie is not the same concept at all as science fiction films, action movies, martial arts films with big investment, big production, and big scenes.

Of course, a famous director and a famous actor will definitely have a bonus to the box office of the movie, and as the former No. 1 director in China, Qin Wei certainly knows better than anyone else.

If you don't mention what is far away, you can say what is near.

Seeing that the box office of "Flower Good Moon and Little Sunny Day" was too scummy, the people under Hu Fei's hands adjusted the direction of publicity in a timely manner, and shifted the tone of the entire propaganda department from "exquisite shots", "Ming Xiaojing's amazing work" and "Another amazing performance by He Yingyu", "Famous in Cannes" and so on, to the Internet to focus on promoting and guiding "Just to see He Yingyu's beauty, it's worth buying a ticket".

Sure enough, the box office in the second week not only did not fall, but rebounded by more than two million at once - in the history of Chinese films in the past so many years, this is a rare film that rebounded at the box office in the second week, except for a few works by Li Qian and a few films that did not have enough circulation at the beginning.

There is no doubt that the promotion of "He Yingyu's beauty" has brought a box office bonus of about 5 million to this movie with worrying attendance in the second week alone.

It's just a pity that the company is only temporarily adjusting the direction, rather than working hard in this direction from the beginning, so no matter how much you adjust in the future, you won't be able to use all your strength for a while - because a lot of money and a lot of programs have already been made, and they can't be changed, and they can't be promoted.

So, although it is very clear that the main He Yingyu is the words, the box office will definitely not be so low, but in the end, the propaganda department of Huafei Film and Television still has to accept the final result.

Of course, they can't be blamed for this matter, the tone was set by Hu Fei at the beginning - the strength of Minghu Culture is getting stronger and stronger, whether it is Huafei Film and Television, or Oriental Media, it is too late for everyone to dig Minghu Culture, although they spent a lot of money to invite actors from Minghu Culture, they just want to spend money to borrow some popularity to pull the box office, but they are not willing to pay real money, but they promote the other party's actors.

However, facts have proved that no matter how good an actor is, if he wants to pull more box office, he must be willing to spend money on publicity at a critical time - although it is beneficial to others, it is also beneficial to himself. If you don't spend money, although you won't be cheaper than others, you can take advantage of it, and it's not much.

So even Hu Fei, by now "Spend a Good Moon and a Little Sunny Day" is almost about to settle, and he will definitely lose money, but he has to admit that in fact, He Yingyu is really worth 10 million, but it is such a good publicity point, and he didn't make good use of it - before and after, if the box office can reach 60 million, then He Yingyu will still bring no less than 20 million box office to the movie.

If from the very beginning of the development of the publicity strategy, to promote her amazing performance in the movie, and her amazing appearance as the main line, and with the assistance of others, including Ming Xiaojing, the Propaganda Department and the distribution department gave estimates, the box office of the movie should be at least 80 million.

That's the power of stardom.

It is conceivable that in the current China, how many people are recognized as being able to pull the box office better than He Yingyu?

In terms of actresses, no.

Qin Jingjing, Lu Lingxi, Ming Xiaojing, Liu Yan, etc., all of them are not good.

Fu Hongxue is no longer good.

Among the actors, Zheng Zhongyuan?

It used to be okay, after all, there was a line among the actors. But after "The Matrix" and "Dragon Gate Inn", the salary is 8 million, but in fact, a big director like Qin Wei only needs 6 million to invite him.

He is already a lot behind He Yingyu.

Guo Yulong, if you talk about China alone, he is probably qualified to fight with He Yingyu reluctantly, but it is just unpredictable - of course, Guo Yulong is an actor after all, and he is a big name who has been in the limelight for many years, and his appeal and heritage are still very strong, and he still has certain advantages.

Then, Li Qian, Zhou Baoshan.

These two people are both stable and stronger than He Yingyu's appeal.

And "Autumn Fairy Tale" has the blessing of Li Qian's male protagonist, Qin Jingjing is there, and the director is the famous "Thirteen Aunts" who are very pleasing to fans, and the box office is a little better in the first week, which is normal.

But the three of them combined, can they be worth nearly 150 million at the box office in the first week?

Qin Wei was very surprised by this.

Although this was not that time, to this day, Qin Wei is to a large extent willing to face Li Qian squarely. Face up to his ability, his talent, and also face up to his super appeal and influence at home and abroad.

But even so, he still can't understand this matter - a niche romance movie, just because the male and female protagonists and directors are famous, can get such a high first-week box office?

This is a point that he does not want to see, and at the same time, it is a point that makes him faintly excited in his heart.

Over the years, both international and domestic, Qin Wei, a master film director, has added a lot of prefixes, and has also given him a high evaluation of many abilities. But for Qin Wei himself, he always felt that what he was best at was to tell about the feelings between people.

Although out of the needs of the market and the needs of film companies, he has made several blockbusters himself, with great successes and painful failures, but to say that his favorite is actually the kind of drama that can tell emotional dramas well - for example, after experiencing the last failure, he wants to start a new drama, in fact, he once hesitated whether to make a love movie that he is better at and good at.

It was only later that Hu Fei repeatedly said that he would "get up from where he fell", and he felt that it was right, so he finally decided to make a movie like "The Great Wall".

Although the most confident and good at it is the excavation of emotional dramas, Qin Wei thinks that the commercial blockbusters he makes are not bad - that's it!

But then, do you want to continue to make big dramas like "The Gate of Life and Death" and "The Great Wall"? Or in other words, a director, especially a director who has some other pursuits besides money, can't he go back and forth to make this set of commercial blockbusters?

Before, there would have been hesitation.

I'm afraid that everyone doesn't like to watch emotional dramas anymore, and I'm afraid that the box office will not be good.

But "Autumn Fairy Tale" seems to be becoming a counterexample - the story is very good, the feelings are very good, the famous director, the famous actor, and the careful production, so that the niche way of romance movies may not sell well.

Of course, the domestic box office of "The Matrix" has exceeded one billion, and the domestic box office of "Dragon Gate Inn" is more than 800 million. Or rather, making money too slowly!

In fact, after seeing the box office of "Autumn Fairy Tale" in the first week, especially after going to see this movie in person, Qin Wei himself also felt in his heart that although the opening results of this movie were good, it was probably just because the appeal of this star group was too strong!

To put it bluntly, when the audience walks into the cinema, they are not necessarily going to the story, but actually to see Li Qian and Qin Jingjing, and what the first movie of "Aunt Thirteen" can be made.

Although the story of this movie is good, it is also very well made.

But that's not the point of buying tickets.

Therefore, although the reputation is good, Qin Wei estimated in his heart that this movie will probably be able to get 70 or 80 million next week?

Although it is really not low, it can definitely make Lu Lingxi famous, but compared to "The Matrix" and "Dragon Gate Inn", "The Gate of Life and Death", "Huang Feihong" and other blockbusters, it is still much worse.

Love movies, after all, are still niche!

She is a cutting-edge director, and it is very good to be able to get this result, I guess I should be surprised and I don't know how to do it, but if the director is changed to herself, even if it can be a little more than her "Autumn Fairy Tale", presumably Hu Fei will still chatter, and he will still be a little dissatisfied.

No way.

Whether it is him Hu Fei, or the domestic audience, or even the filmmakers in the industry, it seems that they all look at it with such a concept, that is-you Qin Wei brand is so big, you must make more money!

After Huafei Film and Television's internal meeting on "The Great Wall" finalized the next publicity and distribution steps and directions, Qin Wei turned around and devoted himself to the preliminary publicity preparations for the film.

The movie master is very high, although he also disdains to participate in any variety shows or the like, but some basic publicity still has to be guaranteed.

For example, there should be at least one or two interviews with high-end print media.

In this regard, there is only one person who dares to hardly participate in any propaganda from beginning to end, and there is only one Li Qian. But surprisingly, his films are selling very well, and everyone is used to it, and they all begin to acquiesce to Li Qian's movies, whether they are directors or actors, they can not participate in the publicity, and everyone doesn't think there is anything wrong or unusual, but if someone else, even if it is a coffee position and a fame as big as Qin Wei, for the sake of the box office, it is still necessary to participate in it.

The movie is less than 20 days away, and at this time, some interviews with print media will be arranged.

After finishing a few print media and taking a few cover photos, almost a week has passed.

During this period, although I heard some information about the film market in my ears all day long, after all, I just heard it, and I didn't take it to heart, until the next Monday, when the new week's box office rankings came out and I took the data in my hand and looked at it, Qin Wei was stunned in his heart-

"Autumn Fairy Tale" is actually the No. 1 weekly box office again!

This is Nima's summer file!

didn't care about looking at its box office, so I looked down first, and sure enough, the Hollywood blockbuster "Alien 3", which claimed to have invested 120 million US dollars and exceeded 100 million at the box office in the first week after its release in North America, was released in the first week in China, and it was only ranked second!

"Autumn Fairy Tale", in the second week, had a weekly box office of 113.82 million yuan, with a cumulative box office of 260.2 million yuan.

"Alien 3", in the first week, the weekly box office was 98.05 million.

Look down, seventh place, "Flowers and a Full Moon and a Little Sunny Day", in the sixth week, the weekly box office was 3.87 million, and the cumulative box office was 54.03 million.

At this moment, Qin Wei was very surprised.

Two weeks, eleven days? 260 million?

Can a niche movie like a romance movie sell so well?

Is it that the current audience is different from the previous audience, and has begun to pursue the sub-category of love movies? Or is it that the appeal of Li Qian plus Qin Jingjing and Lu Lingxi has reached this level?

It shouldn't be!

From the box office of "Flowers and a Full Moon and a Little Sunny Day", in fact, part of the situation can be reflected, that is, superstars with appeal, in successful commercial films, often this appeal will show a "plus" to the box office of the movie, or even an amplified effect. However, in literary films, because the appeal of the movie theme itself to the audience has been lost, movie stars simply rely on their own appeal to pull the box office, and the bonus of this box office is generally very limited.

"Autumn Fairy Tale" is a love movie, and there is nothing else mixed in, it is a pure movie about the love of a man and a woman, clear soup and little water. Except for the gimmick of "Berlin actor and actress cooperate again", and the appearance of Li Qian and Qin Jingjing, there is almost nothing to sell.

However, it is such a movie that can break 100 million at the box office for two consecutive weeks!

Looking at the box office report in his hand, Qin Wei suddenly felt that he couldn't understand the current market - "Alien", such a famous Hollywood blockbuster, broke $100 million at the box office in the first week in North America, and when he came to China, he couldn't do the second week of "Autumn Fairy Tale"?

So next, Qin Wei began to pay attention.

However, things do not change anything by whether he pays attention or not, when another week's box office rankings are released, although "Autumn Fairy Tale" still can't withstand the squeeze of the newly released blockbusters, and suddenly fell to the third place on the list, it actually got a weekly box office of 79.56 million again!

In the first three weeks, the cumulative box office has reached 340 million!

In the next day, "The Great Wall" is already about to be released.