Chapter 121: A high-pitched tone

Huafei Film and Television, Chairman's Office.

Qin Wei held a report that had just been printed out in his hand, read it carefully for a long time, and then raised his head, there was no expression on his dry face, but a pair of dark eyes were shining, and he looked thoughtful.

After a while, he put the report on the coffee table in front of him, took out a cigarette, lit one, and slowly exhaled the smoke, and then said, "It's amazing!"

Hu Fei sat on his side, nodded, didn't say anything, just picked up the report again, and took a serious look at the data in the first row, the expression on his face was a little complicated, but in the end he only sighed, and said: "Xiaojing is much better than her as an actor, and the play is better than her, I don't know how many times, but when you are a director, you ......."

He didn't say the rest of the sentence, but as long as he looked at this freshly released box office list of the previous week, he would immediately understand what he meant.

In mid-May, Ming Xiaojing's second directorial work, which is also He Yingyu's first work after the popularity of "Dragon Gate Inn" and "The Matrix", was released.

"Flowers and a Full Moon and a Little Sunny Day", a love drama of the Republic of China, tells a love story that happened in the south around 1920, but Ming Xiaojing, who was taught by Qin Wei, obviously will not be satisfied with simply telling a little love between a pair of men and women who are greasy and crooked, and even more disdainful of filming any bloody love triangle or something, she tries to add her family and country hatred into it, outline that big era, and tell the love tragedy in that turbulent years.

The whole play is exquisitely shot, the costumes are exquisite, and the total investment is as high as 60 million Chinese yuan, almost every penny falls on the picture, of which the salary is as high as 10 million Chinese yuan, plus 1% of the box office share He Yingyu The leading role makes this drama highly anticipated before its release.

However, today, a month after the movie's release, its total box office is just over 50 million.

Do you really want to say that the movie is not good, the reputation is very poor, and it is not, and even some fans praised this movie after watching it, thinking that it is particularly particular and attentive in all aspects, although the story is a little top-heavy, and the big era that Ming Xiaojing tries to show is not a success in the movie, which makes the whole story seem a little nondescript, but the overall reputation of the movie is not too bad.

It's just unusually dull.

In this play, He Yingyu was praised as "another wonderful performance after the transformation of "Dragon Gate Inn", and was praised by many film critics. The box office of 50 million, I don't know if it can exceed 60 million in the next screening, such a box office is already a loss compared to the production cost of up to 60 million.

You must know that DVD sales in China are affected by all kinds of piracy, and it is difficult to make a lot of money like in North America.

Of course, from Qin Wei to Ming Xiaojing, they are in the same line, and there is a little market in Europe, coupled with the theme and style of this "Flower and Full Moon and Little Sunny Day", it is normal to get a certain income in Europe, but others may not know that as the boss, Hu Fei is clear.

Although when participating in this year's Cannes Film Festival, domestic newspapers and the Internet sent back reports, all kinds of "amazing Cannes", "amazing Europe" and the like, but in fact, the overall evaluation of this film at the film festival was not high, it did not win awards, and it did not sell well - although she claimed to be Qin Wei's disciple, but Ming Xiaojing was not Qin Wei, and those distribution companies in Europe barely liked her style, but they did not get the recognition of the award, and before she became popular, her films were just sellable, but they were not valuable.

Therefore, with the help of Qin Wei's connections, he sold all the countries and copyrights that could be sold in Europe, and only got back 8.6 million US dollars overseas - of course, when promoting it in China, it must be claimed that "the box office of a certain country exceeds 10 million US dollars" at every turn.

It's just that the domestic can't even pass 60 million Chinese yuan, and the foreign buyout is less than 20 million, such a box office result is simply a loss.

It can be said that even if Hu Fei's family has a big business, this compensation method makes him feel pain.

However, on the newly released box office list last week, the same female director, the same movie star turned female director, and the same love-themed movie, "Autumn Fairy Tale", which was released in the first week, won the box office result of more than 46 million in the first week.

Compared with the total cost of less than 30 million for that movie, it was only the first week and four days, and the movie had already begun to make a lot of profits.

Not to mention, it is said that because of the starring of Li Qian and Qin Jingjing, "Autumn Fairy Tale" has already received more than 26 million sponsorships and advertisements before filming starts - that is to say, before the movie has started filming, in fact, "Autumn Fairy Tale" has already preserved its capital.

And what's even more helpless is that the success of the box office will make Minghu Culture successfully win a big-name film director again - and this one is still making love movies!

At this time, sneaking a glance at Qin Wei, Hu Fei couldn't help but sigh, "He Yingyu's appeal seems to be a little worse." It's still Li Qian's greatness, it's hard to say anything else about this movie, this first-week box office is largely the ...... he pulled up"

However, at this time, Qin Wei shook his head, his face was serious.

"When this movie was first released, I also watched it on the Internet, and now it's not popular to post movie reviews on the Internet, I went to watch it, and this movie has a good reputation. I went to see it yesterday and it was a great shot. ”

After a pause, he added, "Li Qian and Qin Jingjing also acted very well." ”

Hu Fei turned his head to glance at him and didn't speak.

At this time, Qin Wei was still very serious and said: "Xiaojing blindly wants to make grand things, but now it seems that her ability can't hold up for the time being. On the contrary, the script written by Li Qian for Lu Lingxi does not have anything that can be called grand, but it is particularly delicate and stretched. It's beautiful. She finished it beautifully too. ”

Hu Fei suddenly laughed.

Qin Wei looked at him and frowned slightly, "What's wrong?"

Hu Fei shook his head, "No, there is nothing wrong." I was just...... In the past year or so, your evaluation of Li Qian has really skyrocketed! Now you recognize him so much?"

Qin Wei smiled self-deprecatingly, took a deep puff of cigarette, and then said slowly: "Obviously, other people's things can win awards and box office, and even sell second at the global box office, what's the use of just closing your eyes and pretending not to see? After watching "The Matrix", I watched his films over the years from the beginning, and even "The Legend of the New White Lady" was looked at. ”

"His context over the years is very clear. His progress, if you look carefully at his works one by one, you can clearly feel it. Therefore, I don't think it's unusual for him to write such a story book for Lu Lingxi. Lu Lingxi's foundation is also very solid. ”

At this point, he suddenly stopped.

Hu Fei thought about it, suddenly reached over, patted him on the shoulder, and said with a smile: "Li Qian himself is good at shooting, and he also has the ability to recognize people and praise people, let's admit it, now, although Minghu culture is already very strong, it is not enough to cover the sky with one hand, isn't there still you!"

Qin Wei smiled, but didn't speak.

Of course, he knows that he is obviously another banner of the entire Chinese film industry in addition to Li Qian, and it is also a banner of Huafei Film and Television. Moreover, after carefully watching all of Li Qian's works and starting to face up to this opponent, he took care of himself from others and looked at himself, although he felt that a movie like "The Matrix", that kind of brain hole, he would definitely not be able to make it, but when it came to some grand themes that Li Qian had never dared to touch so far, he, an old guy who had made art movies all his life, still had a great advantage.

So, don't be arrogant, but don't be arrogant at all.

Just take out what you do best.

No matter how powerful Minghu culture is, no matter how strong Li Qian is, China's film market will inevitably have its own place - and it will not be too small!

At this time, seeing that Qin Wei didn't speak, Hu Fei wanted to say something more, but the knock on the door rang out.

Hu Fei shouted "Enter", and the assistant pushed the door in and said, "Miss Liu is here!"

Then Liu Yan pushed the door and walked in.

Seeing that Hu Fei and Qin Wei were both there, they both stood up at this time, Liu Yan greeted the two very politely, "Hu Dong is good, Director Qin is good, I haven't seen you for a long time!"

So everyone was smiling.

There are still 20 days left before the release of "The Great Wall", and Liu Yan and Qin Wei both rushed over today to attend the relevant publicity and distribution meetings organized by the company.

The film "The Great Wall" was jointly invested and filmed by Huafei Film and Television and Liu Yan Studio, which is affiliated with Huafei Film and Television, with a total investment of 200 million Chinese yuan, Liu Yan's personal studio accounted for 20 million, and she not only served as the heroine, but also served as the producer. On the contrary, Qin Wei is still honest, neither opening a personal studio nor personal investment, but only controlling the film as a director and producer.

Now, the three producers gathered, exchanged a few words of greeting, greeted the latest situation, and then Hu Fei called the assistant to come in and asked him to notify the departments and prepare for the meeting.

…………

As Qin Wei's return work after experiencing the first failure in personal film history, Huafei Film and Television is extremely important to this movie.

If the movie "Flower a Good Moon and a Little Sunny Day", although it also invested 60 million yuan, it is really not small, but for Huafei Film and Television, it is still just a test of the waters, and it is an exploration of new directors, then "The Great Wall", which has an investment of up to 200 million Chinese yuan, is the investment of Liu Yan's studio, the heavy invitation of Hollywood superstars to join, and the huge amount of money to the United States to do special effects, etc., all of which show Huafei Film and Television's ardent expectations for this movie.

Movies like "Flowers and a Full Moon and a Little Sunny Day", even if they lose tens of millions, at best, they only reduce the company's profits to enrich the source library, but if "The Great Wall" loses ......

Simply losing money, it is good to say that despite the huge investment, publicity funds and distribution funds are also amazing, Huafei Film and Television is not unable to afford to lose, and more importantly, Huafei Film and Television needs to re-erect the banner of Qin Wei - only if this banner does not fall, Huafei Film and Television's status, appeal, and confidence in negotiating with the theater party in the industry will be there, and enough.

Of course, Qin Wei's films are selling well, and for Huafei Film and Television, which can be regarded as relying heavily on Qin Wei so far, it naturally means that there is a lot of money to be made.

Therefore, for the promotion and distribution of "The Great Wall", Hu Fei even did many things himself, so as not to make any mistakes, so that the whole movie could go directly to the right track from the publicity before its release.

The publicity and distribution meeting before the release went smoothly.

In May, Hu Fei and Qin Wei went to the United States together, got Paramount, and signed a contract for Paramount Pictures to distribute and release in North America on behalf of Paramount Pictures, and the contract stipulates that the opening scale of "The Great Wall" in North America will be no less than 2,000 canvases - as of now, except for Li Qian, this is the highest scale that a Chinese film director can get in North America.

Moreover, Hu Fei knows in his heart that at least half or even half of this is due to the movie actor who was hired with a lot of money, Hollywood superstar Daniel Jackman.

To put it simply, the salary of up to 10 million US dollars is something that Daniel Jackman couldn't get in Hollywood before, and this money must not be taken in vain. Huafei Film and Television will never let it go out in vain.

In China, this movie bears the names of Qin Wei, Daniel Jackman, Liu Yan, Zheng Zhongyuan and others, and it is conceivable that the theater chain must be eager to do it - although Qin Wei has missed once, although Liu Yan has never proved his strength on the big screen before, who dares to say that Qin Wei is not good? Who dares to say that the audience will not buy tickets for "Little Swallow"? Besides, isn't there Daniel Jackman!

China's first international co-production blockbuster!

It's the story of the Great Wall!

Although the internal screening meeting has not yet opened, the major domestic cinema chains have not hesitated to give the highest standard of screening scale, and when this meeting is over, the screening meeting will be opened, and the screening contract can be signed.

Even the two theater chains controlled by Minghu Culture have promised to give at least 40% of the screening scale to support the first week of the film.

To put it bluntly, in the face of commercial interests, what happened to Liu Yan's job hopping? If there is money to be made, Minghu Culture will not fail to make money!

So, at the end of the meeting, Hu Fei set an extremely high-pitched tone for this internal publicity and distribution preparatory meeting, he said: "200 million investment, 150 million publicity and distribution funds, the expected box office of our film is 800 million guaranteed, and 1 billion is considered a victory!"

"At least in China, Qin Wei will not be worse than Li Qian's box office!"