The atmosphere at the scene was so good, which also made the bigwigs in the clothing industry of Xicheng who were invited to feel a great shock.

Or young people can play, dare to play, and are willing to play. When they make money, they will only buy cars and houses, and as for playing like this, they spend so much money to smash an order fair.

They really don't have that courage, if there are not many orders, wouldn't it be a slap in the face?

But seeing so many customers on the scene, they immediately stopped their ignorant ideas, so many accurate customers, it is said that they are still screened layer by layer, and the order is estimated to be no less.

If they were still a little unconvinced before, then this time they should be completely convinced.

An entrepreneur who conquers most of his peers is actually quite remarkable in his own right.

Apparently Chen Dahe has already begun to do it.

After these were over, the host began to promote everyone to enter the order fair venue according to their own needs.

From the left aisle, it used to be the order fair site of Tianya brand franchise and joint operation cooperation mode, and from the right aisle, it was the order fair venue of some wholesalers.

Customers who have not yet worked with and those who want to switch from wholesale to brand can stay where they are.

After everyone leaves in an orderly manner, there will be a special business representative to come over to answer some details.

Although the whole catwalk can't find the slightest fault, this does not mean that the overall order will be considered a success.

Everything I did just now was just to force the qualifications, and it was just to show my hard power.

And the next customers will be rational when they enter the real order meeting site.

They're going to take it very seriously. From the design to the fabric to the workmanship, to the price, we will carefully study and calculate.

However, compared to wholesale customers, the brand side will be better. Because brands are unique and have brand added value.

In addition, Li Lulu's star effect some time ago and its own business model are very advanced, so the customers over there basically don't have much right to speak.

The discount of the order price is fixed, and the sales price is also fixed, so as long as the brand is hot, the customer's profit is still very considerable.

It just so happens that Chen Dahe's Tianya brand is now in the hot sales period of the market, and this is just the beginning.

On the wholesale customer side, it is more about looking at the product itself, and the price and style are the most important.

So this is also the reason why Chen Dahe has always wanted to slowly shrink the wholesale business.

Profits will be relatively thin, and customers are cumbersome, which is difficult for the company to control.

Brand customers are different, to be Chen Dahe's brand, authorize you to do it in which regions, at what price to sell, what discount is the futures price, what discount is the spot price, all of which are written in the contract.

If you do not follow the company's management and advice, you can cancel your agency. As long as they, the clients, are making money, the removal of the agency is to cut off their financial means.

They generally strictly comply with the company's requirements as long as they are not excessive.

For the time being, there are slightly more wholesale customers than there are brand customers. And there are many customers waiting in place.

If these new customers or wholesale customers can successfully cooperate, then it is natural to increase the proportion of customers on the brand's side.

It can even surpass the customers on the wholesale side in a short period of time.

However, Chen Dahe is still more picky about customers. For example, today's brand customers basically have the connections and capital of municipal agents.

Although there were 2,000 people attending the meeting, not every customer had to bring their family members over, so in fact, according to the real number, there may be seven or eight hundred customers.

But seven or eight hundred accurate and high-quality customers are fewer?

The clothing people who entered the brand goods venue, looking at the samples of this batch of new goods, could not find the slightest fault in terms of style and workmanship.

It's just that the tag price has increased slightly compared to before.

However, the explanation given by Chen Dahe's team is that the company has spent a lot of money on advertising and public relations, and the cost has increased, so the tag price will naturally increase.

Besides, the current brand has a good added value, and this price increase is nothing at all.

For this explanation, those customers can only agree, and there is nothing wrong with this explanation.

The brand awareness has increased, and there is nothing wrong with bragging to consumers in the terminal store.

The wool comes out of the sheep, and the pig pays for it.

As for the wholesale customers, some of them have heard that it is more worry-free to be a brand, and they don't have to run all over the country, and they earn a lot, so they are also starting to be tempted.

Otherwise, they are always running around the country, and they are really tired.

Those new customers have been gradually analyzed by Chen Dahe's investment promotion team from the investment situation, income cases and future trends, and they have begun to be interested in joining the brand.

Although the threshold is not low now, and there are task indicators, it is precisely because of this threshold that they have the opportunity to come here today to talk about cooperation.

Otherwise, I'm afraid I don't even have the qualifications to participate in the order fair, and many times when you have enough strength to do business.

Instead, it would be better to stick to your own principles and strengthen your strength.

Because in this way, it will appear that the cooperative customers are stronger than the average customer. People want to be more extraordinary in the eyes of others.

Isn't this actually a marketing routine? Otherwise, why would merchants have a gold card and diamond card membership system?

Because your spending power is not the same, you will be able to enjoy better service than others. Enjoy a different treatment.

The same thing, diamond members go to buy, a phone call directly to you home. Ordinary customers, I'm sorry, come to pick it up by yourself, there are many people, please queue up. Hot sale, please make an appointment.

Only in this way can the rich give full play to the value of their money. Otherwise, for the same thing, he charged the card at one time, and he had to queue up, how to show his different identity.

So in many cases, this kind of membership level is not just because it is more favorable when buying things.

It's more because of this hierarchical system that categorizes customers, and also allows those who think they are rich to enjoy superior treatment.

Although I spent more money, I got a balance in my heart.

To use the simplest example, the members of a certain point, only junior VIPs and senior VIPs are eligible to build a booklist.

And the subscription will also be discounted! There will be more referral tickets.

As for those big guys who come to silver at every turn, it makes many authors want to hug their thighs. Although hugging your thighs may not be useful.

Why? It's not because of the strict hierarchical membership system and spending power.

Most of the commercial marketing routines are formulated according to the psychological characteristics of Chinese people.

Although it is already a socialist society, it is indeed a lot fairer than before.

But it is undeniable that hierarchy will always exist, and even the most basic commercial operations will be used, which shows that the Chinese people have never discarded it.

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