Chapter 131: Seeing the Essence Through Phenomena
The order meeting lasted for three days, and Chen Dahe's sales team set the lowest sales target for each customer who joined.
Anyway, there is no shortage of customers, and if you don't put a little pressure on customers, they will be very conservative. Sometimes, you have to be aggressive during the expansion phase.
Of course, more importantly, they also have second-tier customer information in hand.
When there is pressure, there is motivation. When customers feel that the indicators are too high, Chen Dahe's sales team will immediately help them break down the indicators.
And make a reasonable explanation as well as some sales planning. By saying this, it also makes these customers feel that it is really not high.
Of course, these are all the work they do in advance, which are all analysis of sales data and some predictions of the future market.
The sales target is too high and hangs in the sky. There was no motivation at all.
If it is set too low, it will be complacent if it is completed in half a year.
Only reasonable indicators can be accomplished with effort, and slack will not be achieved, which is the most appropriate. And if you complete the target, you must give some reward and stimulus, otherwise you will be unmotivated.
Therefore, although the target is set by Chen Dahe's team, as long as both parties agree, after signing. In the end, there will be rebates.
And this rebate is the additional net profit after the customer earns money. The reason why there is this mechanism is to force customers to develop their careers, open more stores and sell more, so as to increase the brand's market share.
As soon as they heard that there was a rebate for completing the target, these elites made careful calculations, and immediately had an expansion plan and investment budget in their hearts, and felt that it was not difficult to complete. Therefore, it is easy to accept the company's assessment of this indicator.
Although many customers will pinch their noses if the indicators are strongly pressed, if something goes wrong in the market at that time, it is likely to cause some rebound.
And it will make them, the old customers, feel that the company is unloading the mill and killing the donkey. Even if you don't say it, your heart will be very unhappy.
So instead of that, it's better to get them to invest and scale up willingly in another way.
It's nothing more than a concession, and the money for this concession is also divided from the profits in the sales target anyway.
It looks like it's a concession, but it's actually more profitable. However, this is not the most important thing, the important thing is how to mobilize these local snakes from all over the country to help them expand the market and seize the market.
The brand is Chen Dahe's, and after seizing the market share, even if all of it is taken back by the company in the future, or if you want to do this market and open a branch.
The brand has been implanted in the hearts of the people, and it doesn't matter whether this store will be opened by Zhang San or Li Si by then.
Because consumers buy for brands, not store owners. But the prerequisite is that you have to open the market first.
Chen Dahe currently doesn't have so much money and team to expand across the country, and even if he has, the strong dragon can't overpower the ground snake, how can it be so fast and easy.
So it's best to borrow chickens to lay eggs. When the time comes, it would be good to send more regional managers to each region to guide and supervise often.
As for the wholesale side, it is an order system anyway, and the customer is optimistic about what goods can be ordered directly, and there is no big business guidance.
Anyway, to put it bluntly, they just use money to buy goods, and as for how they give them to their downline customers, or how they sell to consumers, that's their own business.
Anyway, this side only provides product support, although the profit is a little less, but there is nothing to worry about. Because these wholesale customers take the goods back, they have to find a way to sell them themselves.
Otherwise, it will be smashed in their own hands, anyway, this wholesale brand of goods, and there are no regular customers at all.
Anyway, these people will sell whoever has cheap goods and whose goods are easy to sell. At most, give the old cooperative manufacturers a friendship point.
But who can keep their own products and keep their advantages unchanged? The back waves of the Yangtze River push the front waves, and everything is hard to say.
But the brand is different, the brand needs to be accumulated, and it needs to be substantial.
Otherwise, why do you want to engage in any brand in the end? Let's put it this way, as long as your brand is running well.
You have enough sales, even if you don't have a factory in the end, you can still live a very nourishing life if you go to OEM.
But it can't be done wholesale, because what you earn is the money you make for processing and manufacturing.
It's like Apple's mobile phone, which doesn't have a factory in China, but because it has technology and a brand, it will still make a lot of money.
There are a lot of people in the OEM factory, so there is no need to worry about this at all.
Submit the order and pay the deposit in the afternoon of the last day. In this link, Chen Dahe still continues the old routine.
Several waves of customers led by Bai Shan, Zheng Chenglong, and Zheng Benkang took the lead in payment support. Of course, they are also the first people to enjoy the fruits of cooperation with Chen Dahe.
In addition, these people have a lot of influence in the entire circle, and with these people taking the lead, the entire process of swiping the card and transferring money is not difficult.
Because this process is inherently an atmosphere-building thing. In this kind of thing, it has always been Chen Dahe's forte.
The order would be a success and exceeded expectations. Then, as is customary, the last night should be a celebration and appreciation dinner.
The celebration banquet of 2,000 people is really not small! So what about Li Lulu, who said that he would attend?
But three days are about to pass, and not even a single hair of Li Lulu has appeared.
This makes many customers feel frightened, many of them are still fans of Li Lulu, wondering if they can get a group photo or an autograph or something.
It seems that this Chen Dahe also has unreliable times. However, there is also reliable information that Li Lulu's attendance was at the celebration and appreciation dinner.
This made many customers who originally wanted to go back overnight stay. Apparently they didn't have much interest in just a normal dinner.
But if there's a show at the dinner, you can stay and join in the fun.
Chen Dahe did spend a lot of money at this spring and summer order fair. But this time, the deposit and various deposits collected in advance are also a large amount.
In terms of financial costs, Chen Dahe made a profit by converting the cash flow collected in advance into bank loan interest and the cost of the order.
On the surface, it seems to be a waste, but in fact, as long as the cash flow is recovered in advance, from a financial point of view, this is earned.
That's why merchants like to engage in recharge booking activities. It seems to be a concession, but the cash flow collected in advance is calculated according to the loan interest in the cycle, isn't it money?
There are also some high-frequency consumption, because the more you charge, the more you give. Therefore, consumers will also increase their consumption intensity and frequency to promote overall sales performance.
So some things, some concessions, should be looked at at at the things in it at a deep level. Looking at the essence through the phenomenon, we cannot easily draw conclusions.
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