Next, Duan Yun clicked on the box office page of his company's "Desert No Man's Land".

Almost a week apart from "The Return of Wukong", "No Man's Land in the Desert" has also begun to be tested in several first-tier cities across the country.

After having the previous experience in promoting the film "The Return of Wukong", Duan Yun promoted it through Weibo at the beginning of the film's test screening.

In addition, before the test screening of "Desert No Man's Land" was about to start, it happened that Duan Yun was going to Kyoto TV to record the "Current Affairs 1+3" program, during the recording of the program, Duan Yun killed two birds with one stone, on the one hand, he used Sancang and others to refute the rumors about Duan Yun's involvement in the black, on the other hand, he also took the opportunity to promote the film "Desert No Man's Land", judging from the reaction of the audience, these young people reacted very well after watching the trailer of "Desert No Man's Land".

Letting the bad guys play the bad guys is a very good publicity stunt in itself, especially when the three guns 'show' the injuries they suffered in order to make this movie on the spot, making this film with completely new actors a high-quality, real 'work of conscience'.

There is no doubt that for an upcoming film, publicity is the most important, and it can even greatly affect the final box office of the entire film, and this wave of publicity of "No Man's Land in the Desert" can definitely score more than 90 points.

With real knives and guns, fists to the flesh, gimmicks and stories, and publicity in place, such a film is destined to be a success.

Sure enough, when Duan Yun opened the box office page of "No Man's Land in the Desert", he saw that the pre-sale box office of this film had reached more than 50 million, which had surpassed the previous return of Wukong, and the score of the film was as high as 8.9 points, which is already very high for a domestic action movie.

Faced with such gratifying test screening results, Duan Yun was naturally quite happy.

Unlike anime films like "Wukong Returns", action movies like "No Man's Land in the Desert" basically do not have the ability to develop IP, and all the revenue of the film can basically only rely on the box office.

However, although the potential for the redevelopment of the film itself is small, if the film is popular, it will undoubtedly win the actors of this vote, and may even make them the hottest action stars in China overnight.

This is undoubtedly a huge gain for the three guns and Duan Yun's Clear Sky Film and Television Company.

For a long time, Chinese action films have been dominated by Hong Kong directors and stars, and there is a big gap between mainland action films and Hong Kong action films in terms of popularity and film quality, especially superstars such as Hong Kong's Jackie Chan and Jet Li, whose box office appeal and influence are quite large, which mainland films have always been at an absolute disadvantage.

Duan Yun's Clear Sky Film and Television is a new company, and Sanpao and others are also rookie actors, and it is unrealistic to want to grab meat and eat with those veteran Hong Kong action stars in the short term, so Duan Yun has low expectations for this film, he just hopes to save his capital and drink soup, and also exercise Sanpao's acting ability.

However, the current situation is a little different is that "No Man's Land in the Desert" has been quite eye-catching since the beginning of the trial screening period, and the pre-sale box office of 50 million is already quite high.

In fact, compared with the box office of this film, Duan Yun pays more attention to whether this film can make the three guns popular.

The appearance and figure of the three guns are very distinctive, and the martial arts skills are also very high, among which the ability to fight in actual combat is super strong, and it can be said that he has basically met all the conditions for a martial arts star.

If the group of Sanpao becomes popular, they will undoubtedly become a 'cash cow' for Duanyun Film and Television Company in the future, after all, Sanpao has signed a long-term contract with the company for more than five years, and they can carry out long-term training and packaging.

And Duan Yun is not worried that these people will be poached and jump ship, because the three guns are also quite loyal to Duan Yun, and the three guns are already a little old, if they want to make more money and make more films, Clear Sky Film and Television Company is still their best platform, after all, Duan Yun gave them a box office share ratio, and the strong public relations and publicity capabilities can hardly find a second company in the industry.

Seeing that he had turned these former gang thugs into movie and television stars, Duan Yun couldn't help but feel a little more accomplished.

In fact, whether it was Ouyang Xiangnan's "The Return of Wukong" or "No Man's Land in the Desert" starring Sancang, Duan Yun didn't expect much money from these two films at first, but just wanted Ouyang Xiangnan and her subordinates to have a job to eat and make money.

The box office prospects of these two films are far beyond Duan Yun's imagination, and it is very likely that they will become the company's "hit" films after the "Crazy Series" and "Embarrassment" series, earning extremely rich profits for Duan Yun.

Now Duan Yun has invested almost all of his funds in the Hong Kong stock market, and he doesn't have much money on hand, and Duan Yun's next plans need money, so the explosion of these two films will undoubtedly bring Duan Yun a lot of cash, which can be regarded as a timely rain.

After seeing this, Duan Yun closed the computer, rubbed his eyes, got up and left the study.

He then put on his coat, put on a wig and sunglasses and walked out of the apartment.

After experiencing a crisis of public opinion during this time, Duan Yun has finally come out of this turmoil now, and he can finally breathe a sigh of relief.

This crisis of public opinion is both a hurdle and a reminder to Duan Yun, that is, as his social reputation and status become higher and higher, it is more and more important to maintain a good social reputation.

For example, this time he relied on Weibo to promote the movie, and it is precisely because Duan Yun has saved people and done good deeds that he will have a positive influence in this society, and the movies he recommends will be bought.

If his reputation is ruined, then Duan Yun will undoubtedly lose credibility in this society, which will undoubtedly affect his future and business.

The last time I sat down with Principal Qin Dong for dinner, Qin Dong also gave Duan Yun some advice, that is, to do more charity and do more things to repay the society.

On the one hand, this can offset the hatred of many people in society, and at the same time, it can also win a lot of reputation and prestige for itself.

At the end of the day, it's about spending money to buy a good reputation.