On June 2, 2006, J.H, SidusHQ and their backers SKT, J and S suddenly broke out in a lawsuit war, which shattered the calm of early summer.

Following the sword of anti-monopoly, J.H once again used a powerful litigation weapon to bring the securities regulatory agency to court against Zheng Xuntuo, the president of SidusHQ, for using his artist account to speculate in stocks for illegal profits.

At the same time, SKT was not to be outdone, and fought back with the same means, accusing J.H of manipulating the pricing mechanism of the cinema chain and kidnapping the cinema chain for malicious competition.

On June 4, CJ Entertainment took the lead in responding to SKT's complaint by a spokesperson who harshly rebuked J.H, Megabox, and Lotte Cinema for their malicious attempts to manipulate the market by joining forces with Megabox and Lotte Cinema at the launch of CJ Entertainment's new film.

"It is undeniable that "The King's Man" is an excellent movie, but the wave it has caused goes beyond common sense, and its movie-watching trend is an abnormal phenomenon. A CJ spokesperson said, "If we look back at the theater schedule from February to April, I believe many people can see that Megabox and Lotte Cinema painted most of the films that were still in the screening period, and provided the screen to "The King's Man", and the audience entered their cinema during those two months and could only watch "The King's Man". ”

For CJ Entertainment's statement. Rakuten Cinema and Megabox were quick to respond.

Luo Xizhen, the relevant person in charge of Lotte, accepted an interview with a reporter from the "Daily Economic News" on the same day, she said that Lotte Cinema's arrangement of "The King's Man" is very normal, there is no insider operation, and there is no secret contract with preferential treatment for Lotte, and the amount of film scheduling is determined by market trends.

"The audience loved it, and we had an average of 10 screens in cinemas in major cities across the country, before the screening of The King's Man. Most of them are idle. Even when used, the occupancy rate was less than 10%, which cost us a lot of maintenance and labor every day. The theater is open for business, and if a movie is shown no one will watch it. Then we can only draw it down. Rakuten has always invested money to support the development of the film industry. But developing a movie and losing money by showing a movie that no one watches are two different concepts, and CJ says it's not fair. In my opinion, it is really unfair that they accuse "The King's Man" of being too high at the box office!"

Perhaps because the two sides still retain some cooperative relations, Luo Xi really speaks more cautiously, and on the other side, Megabox, who has a grudge against CJ, is not so polite!

On the second day of Lotte Na's response to the media interview, Hong Sung-woo, the head of Megabox, who refused to be interviewed by the media, sued CJ.CGV with a complaint that surprised everyone, and some of the documents he submitted to the Seoul District Court included harsh screening terms for Megabox from the middle of last year to the beginning of this year when CJ.CGV released films such as "Head Master 2"!

Hong Sung-woo directly denounced CJ.CGV as the real chauvinism of big business.

In his complaint to the court, Hong Sung-woo said: "...... On behalf of Megabox, I would like to solemnly request the judicial authorities to make a fair judgment on CGV's malicious suppression of the industry, and return to the harmonious and friendly competitive atmosphere of the theater chain. ”

On the same day, Megabox also joined forces with J.H. to pursue legal responsibility for a series of defamatory remarks made by CJ.CGV spokesperson.

The S party then counterattacked and jointly applied to the Influence Material Management Committee for an in-depth investigation of the box office situation of "The King's Man".

J.H was more resilient than anyone thought before, and the JS war had just spread with the litigation war, and the original antitrust application had not yet been released, and the two sides were in a mess in the field of film screening.

Many people who are concerned are also dumbfounded, and this is just the beginning!

On June 7th, when J and S were still in the field of screening, CGV and Megabox were at a stalemate, and each other's supporters staged a huge war of words in the press and on the Internet, J.H opened up another battlefield.

……

……

"At 10:20 a.m. today, J.H. has submitted information to the Communications Commission of the Ministry of Information and Communications about SKT's violation of the 2003 Communications Act Amendment!"

On TV, Ahn Joon-hyuk, a well-deserved figure in South Korea recently, wore a pair of flat glasses, and read the speech in a calm tone in the fierce flashing lights: "In 2003, the relevant amendments to the Communications Act stipulated that the participation of telecommunications companies in the mobile terminal manufacturing industry was restricted, and SKT spun off its mobile phone manufacturing business in the same year and sold it to the Pantech Group, but subsequently, SK Shoji injected $200 million into the Pantech Group and acquired 23% of its group shares , become the largest shareholder of Pan Thai Group, far more than the original largest shareholder, the 15% stake held by the Korea Development Bank, this equity change, indicating that SKT has not reduced the penetration of the mobile phone manufacturing field, this behavior is in disregard of the law, is an extremely serious provocation to the solemn and sacred justice, J.H will apply for arbitration on this matter!

The picture was interrupted, jumping back to the studio, and the announcer explained: "This is the latest news sent back by the frontline reporter this afternoon, J.H company has provoked a new war, and the target is directly aimed at SKT's mobile phone business, at the same time, the third largest mobile phone manufacturer in China, Fantai, has also been involved in the JS war vortex after CGV, Megabox, etc., at present, SK Telecom and SK Group have not yet expressed their views on this matter......

This is the cafeteria of the editorial department of Naver Network, and the atmosphere of the just-ended dinner is still warm, and many editors and reporters who are about to leave after changing shifts, or who are about to take a break after changing shifts, leisurely watch the news, and occasionally evaluate and discuss with each other.

Park Hongji's neighborhood is naturally no exception.

"Ahn Junhyuk is crazy, right? I just got a few theaters involved, and I was unwilling to be lonely and ran to provoke Fantai. Is he afraid that he won't have enough enemies?"

"It's not necessarily crazy, you see that every time he makes a move, he investigates in great detail, to say that he is not prepared, I don't believe it!"

"Then how does he tease everywhere? SKT infiltrates mobile phone manufacturing, who doesn't know about this, but there is no need to say it, after all, several major operators are more or less involved, KTF, LGT, which one does not. He blasted out of the air. KTF and LGT are afraid that they will also jump out and pinch him. ”

"Not necessarily, KTF's mobile phone brand has little impact, and LG's mobile phone brand has the second largest share of the market, but its share on the mobile network is very low. This year's survey. It seems like it's only 13 percent, right? They can't compare with SKT. Besides, they are old rivals with SKT, especially KTF. At the time of the fiercest competition between it and LGT, it was acquired by SK Corporation, which interfered with the market development forecast, and the last two companies lost both, giving SKT a chance, and if it weren't for the high-pressure interference of the Communications Commission, they would have fought a long time ago. ”

“…… Hmph, these are all personal speculations of yours, anyway, I'm not optimistic about Ahn Junhyuk!"

"Aren't you also a personal speculation? I really like him, he has courage and courage, in this society, who dares to challenge the chaebol?"

"Hey, only courage is useful, if he is like this, he will only move his mouth, and when the heat of the lawsuit war decreases, he will definitely not be able to eat and walk around!"

"You...... You are unreasonable!"

The two quarreled like this, idly picking up the rice grains in the bowl, and Park Hong gradually shook his head, not surprised.

Recently, there have been countless cases on the Internet, the peers I know, and the newspapers I work for, and the influence of the JS war, from the moment it spreads, has spread to various fields at an astonishing speed.

The main reason is that the war between the two sides is too intense, and sharp legal weapons are constantly thrown, they are entangled and fighting, and today, in his eyes, the so-called JS war has turned into a black hole that keeps spinning, and a company that has nothing to do with it is uncontrollably involved.

This situation was hard to imagine when the conflict between the two sides broke out last month.

Including him before, he thought that the war between J.H and SidusHQ should end with reconciliation between the two sides, after all, if the attack continues, both sides will suffer certain losses, especially J.H, in his previous prediction, it should be extremely vulnerable, because it is only a small company, and SKT, but it is a giant group, and the two sides are not comparable in terms of funds, performance and other resources, as well as hidden resources.

But in any case, I didn't expect that J.H's resilience was so strong, not to mention the pressure on public relations, since the end of last month, J.H has filed nearly 10 lawsuits against SKT and SidusHQ, and this legal fee alone is a huge amount.

…… Ahn Jun Hyuk, what do you want to do......?

I was a little distracted to think that Park Hongji, who had been working in the financial reporting profession for more than 10 years, and that his rich experience had helped him develop a keen intuition, and that he was becoming more and more confused when others were discussing what the JS Wars were like today.

Ahn Jun Hyuk is stirring up wars everywhere like this, what is it for?

He doesn't think that Ahn Joon-hyuk is trying to defeat SKT in a lawsuit like smashing the pot and selling iron, even if people with no economic and political knowledge know that this is unrealistic. He knew that some people privately speculated that Ahn Jun-hyuk placed his hope of winning the lawsuit on the government's favor, and their reason was that Roh Moo-hyun had been suppressing the chaebol.

But Park Hongjian knows that more than a week has passed, but the government has not said a word, and the attitude itself is more ambiguous, and I believe Ahn Jun-hyuk can also see that if he really pins his hopes for victory on the government, he should not provoke disputes again.

It's a pity that I have been thinking about this question for a long time, but there is no clear answer, he is not Ahn Junhyuk, and he has not participated in J.H's specific actions, and the lack of information cannot provide him with sufficient analysis data.

Shaking his head, Park Hong gradually stopped thinking about it, hurriedly finished his meal, and then wrote an introduction to the JS wars, and he left Naver and rushed to an office building in Sanxingdong to attend a weekly economic management course.

The teacher who taught the class was a professor from the Department of Economics and Management at Seoul National University, and he didn't come here to study for a certificate, but to recharge.

However, to Park Hong's surprise, at the beginning of the class, the old professor who always seemed to be holding a book in his mind and not leaving anything from the outside world at all, wrote a line of big characters on the blackboard with chalk that he was extremely familiar with:

On the proper use of litigation battles!

This is......

Park Hongji, like the people around him, opened his mouth slightly, and on the podium, the old professor helped his glasses: "In today's class, let's talk about the litigation strategy that J.H took the lead in using in the recent boiling JS war......" (to be continued......