The process of the JS war, after J.H company submitted an anti-monopoly investigation application a few days ago, developed to the first climax, the J side is still J.H, but the S side has become a stronger SKT than SidusHQ!

As soon as this incident was exposed, it sparked a wide range of discussions on the Internet, especially Ahn Junhyuk's investigation application for suing SKT Futures as an ordinary user of SKT Futures for forcibly bundling application software, and the software running in the background, forcing users to pay for products that cannot be used, which resonated with many people.

SKT's development of value-added services is the first in the world, and the first CRBT business in the world is SKT's design and invention, which has rewritten the traditional music sales pattern to a certain extent, and created a new intermediate link in the field of communication - SP service provider!

SP service providers are the bridge between operators and content providers, they get the demand solutions for value-added services from operators, and then find content providers to produce content, make related services, and then provide operators with sales to users.

With the huge wealth and influence created by CRBT, SKT has a huge SP supply chain, basically every day new SP content appears on the SKT mobile network, waiting for SKT to convert it into cash, which is also an important business for it to defeat the old rival LGT in the shortest possible time, and even suppress KT Group and grow into a new telecom giant.

However, as the SP supply chain becomes larger, some problems inevitably arise.

SKT relies on profits to maintain the supply chain, but users are limited in the amount of money they can spend on value-added services. When they can't get paid here at SKT, they will naturally turn to KTF or LGT, they control the content supply, and the terminal sales channel may be subject to the operator, but in terms of content, they still retain the right to speak!

In order to combat competitors. It is also to strengthen the results of its own value-added business. SKT uses a bundling strategy that no global carrier can bypass, and one of the consequences of this is that many users are frustrated by it!

Cyworld, a celebrity nest with 20,000 daily views. When reprinting relevant reports. "I'm the victim," he complained. I'm a middle-aged person, and learning to operate a PC has made me very difficult, and I don't understand mobile Internet at all. I bought my phone just for the convenience of communication, but the cost it consumes every month always confuses me, because my bill shows that in addition to my call fee, there are some business expenses, but God knows, I took the phone and only made calls, I can't even send text messages!"

This complaining middle-aged man is named Kim Landu, a professor at Seoul National University!

He laughed at himself in the article he wrote casually, "It turns out that I have been slaughtered like a pig all along, but I still don't feel pain, two and a half months ago, I also recommended my child in college to use SKT like me, child, I'm sorry, Dad made you a pig!"

His complaint was published on the front page by a media outlet, and many middle-aged people agreed.

And in the new generation, there are similar troubles, a 17-year-old high school girl who became famous in Cyworld because of ULzzang, she reprinted the news she saw when she paid attention to Ahn Junhyuk, "In fact, compared to KTF, LGT,SKT is indeed a lot more convenient,I like its Melon very much,I also like the mobile shopping it pushes,I can do a lot of things with my mobile phone,But the trouble is,It always bundles a lot of things,And unsubscribing is very cumbersome,What's more dissatisfied with me is that every time I follow the prompts on it,Use SMS to unsubscribe from those messy businesses little by little,It will appear again the next time I pre-deposit the fee...... Someone should have come out to stop it, this feeling of being forced is very uncomfortable!"

Similarly, some people say they don't care about this kind of thing, and even many of Ahn Junhyuk's ANTI are extremely active on the Internet to satirize Ahn Junhyuk for being dressed in the cloak of justice, but doing things that create benefits for himself.

The two factions argued in various places, and if they occasionally encountered some ANTI who started to abuse and attack each other in a hurry, the place immediately turned into a scuffle, whether it was a message board or a community, it was stirred up by all kinds of quickly refreshed replies, and finally the administrator had to sweat profusely to deal with it, delete some of them, and block some of them before they could maintain some peace for the time being.

The media is most happy to see this, but in the analysis, some professionals do not believe that the JS wars will continue to evolve.

Naver's special commentator, well-known journalist Park Hongji, said in an article on June 2: "This anti-monopoly investigation application is a very tricky matter for SKT, according to the normal way, SKT's main strength at present should be all focused on dealing with this matter, and it must take measures as soon as possible to avoid the Ministry of Information and Communications and the Fair Trade Commission from accepting the accusations, otherwise once the matter enters the judicial channel, SKT will suffer heavy losses......

On the other hand, he also pointed out that "...... J.H's current energy, I'm afraid it won't be focused on this, Ahn Joon-hyuk knows that he has stabbed a hornet's nest, he has done an incorrect thing with the right means, and if he doesn't want to face the storm, he must be prepared to get out of this matter as soon as possible...... I studied the cause of the JS war, the conflict between the two sides was Lin Xiujing's contract problem at the beginning, some people said that they didn't understand Ahn Junhyuk's sudden war, and the deep-seated reason was not mentioned for the time being, only from his follow-up methods, I think he was also forced to do so. J.H's "The King's Man" set the record for the best sales of the year for a film production company, but it is still an insignificant newcomer, it is not qualified to bargain with its predecessors, and if it wants to get Lim so-jung's contract, Ahn Joon-hyuk must create a sensational enough to counteract the crushing effect of SidusHQ's PR resources, and then we know that he succeeded......"

"His purpose is not to fight SKT to the end, and he doesn't have that ability, if nothing else, the current J.H and SidusHQ, I'm afraid they are negotiating settlement terms, maybe in a few days, we can see that this war finally ends with the two sides shaking hands and making peace - since the submission of the anti-monopoly investigation application, J and S have refused to accept interviews, and they have not talked about relevant inquiries, I believe it is a confirmation of my point of view from the side!"

This is a fairly representative article about the JS wars, which has also won the unanimous approval of the media industry and some analysts.

But......

Things are always unexpected!

On the afternoon of the day when Park Hongjian published the article, J and S, who thought that there would be no more action, coincidentally made a new move.

At 4 p.m. on June 2, Kwon Bo-geun, the head of the public relations department of J.H. Company, submitted an application to the Seoul District Court to investigate the "crime of unfair profit" by Jung Hoon-tu, president of SidusHQ, who used artists.

Kwon Bo-geun said at a subsequent press conference that since 2003, Zheng Xuntuo has used his control over the personal accounts of his celebrity artists to invest in junk stocks 16 times in the name of first-line artists under the I Society, such as Jun Ji-hyun, Song Hye Kyo, Sung You-ri, Lim so-jing, Park Shin-yang, etc., forcibly raising the stock price in the name of artists, and then selling them!

"Using a celebrity account is an extremely serious form of deception!"

In an interview with reporters, Quan Baogen explained to reporters: "Celebrities are public figures, and their every move may affect the public's judgment. And the relevant records also tell us that at the beginning of this year alone, Zheng Xuntuo used Jun Zhixian's name to buy 3 stocks were all short-term bullish, among which the most popular one, the transaction price once rose to 500%, attracting a large number of investors to follow suit, and the most cohesive result was that the stock suddenly plummeted in a large single transaction, and many investors were trapped and could not get out, and suffered heavy losses!

"At the same time as submitting the application to the Seoul District Court, we also submitted similar applications to the Securities Regulatory Service and the Securities Regulatory Commission, and it is extremely immoral to use artists for profit, which not only hurts investors who trust artists, hurts the reputation of artists, but also disturbs the spirit of fair and free trading in the securities market!"

As soon as the report was issued, it almost caused an earthquake in the entire entertainment industry!

Many of the media who had been talking about it before, thinking that J.H could not shoot again, were stunned to find that they completely underestimated the madness of this "newcomer", and the defendant's SidusHQ was even more angry, and the report appeared on the Internet for less than 3 hours, SidusHQ held a press conference, at which Zheng Xuntuo accused J.H of spreading rumors and said that he would be held legally responsible!

"I have never used the personal accounts of my artists to make profits!" In the reporter's inquiry, Zheng Xuntuo said angrily: "Any artist in the I club is free, and the company will not control their personal accounts, let alone use the accounts to invest in stocks!"

He said that the company will not care what its artists want to do, and what the artists are willing to invest with their own money is the artist's own business, but J.H raised the artist's personal behavior to the level of the public in the name of the star is a public figure, which is simply "his heart can be punished"!

Subsequently, SidusHQ filed a lawsuit against J.H for malicious defamation in the Seoul District Court.

At the same time, SKT, the behemoth behind it, has also begun to exert force!

In the evening of the same day, SKT held a press conference, saying that it had submitted relevant documents to the Supervision Units under the Video Management Committee, the Ministry of Culture and Tourism and other institutions, and there was sufficient evidence in the documents that J.H. concocted an unfair sharing contract when releasing "The King's Man", kidnapped the price customization mechanism of the theater chain, and even conspired with some theater chains to force the audience to watch "The King's Man".

The cinemas involved in this document include MegaBox, Rakuten Cinema, etc., and the flames of the JS war suddenly exploded in an unknowable direction.

Since then, the curtain of the litigation battle has officially opened! (To be continued......