Chapter 295: A Familiar Voice

The retail business of Tianya women's clothing market was discussed separately, and finally everyone agreed that this new market should not only be limited to wholesale business, but should also actively expand the retail business.

To this end, Chen Dahe's operation team also gathered all the merchants together to explain the operation direction of the next market, that is, to completely go to the model of wholesale and retail operation, so that all merchants must maintain a concept, that is, a consumer is also a consumer, although all the services can not be as perfect as the department store, but at least to put away the arrogant thinking of doing wholesale before.

Traditional department stores and shopping malls are basically completely oriented to consumers, and the resolution of customer complaints is basically oriented to consumers. However, the premium of the goods themselves is relatively high, and the profit determines the quality of the service. The wholesale market doesn't have to learn all about them in this area.

Some merchants are not too optimistic about this view of the market, but some merchants still think that this is very good, at least there are more sales channels. Who is afraid of making more money?

Tianya Market said to the merchant at the meeting that the consumer complaint market will deal with it in the future, and it will also be recorded, and the contract will expire in the coming year, and whether it can be renewed, which is also a reference standard.

For the management of merchants, the market must have its own measures, otherwise how to manage. I paid the rent myself, and I still listened to the market? Why can't the market go to heaven?

But it is precisely because there are some constraints, such as renewing the contract and clearing the market directly, that the merchants dare not offend the market.

Of course, all this must be based on the premise that the market is relatively strong and can allow merchants to make money. The merchants are all losing money, so what can we talk about renewing the contract? I wish I had closed the door as soon as possible.

This is also the reason why Chen Dahe, when the top shopping malls can still be profitable, did not hesitate to default overnight and withdraw more than a dozen cabinets, which has always become a beautiful talk in the industry. It looks very cool, but there are a few people who dare to get along with real money, and a few people who dare to offend the forces behind them.

There are too many cool things to look at in this world, but there are really few people who dare to do it. Waywardness comes at a price.

Tianya women's clothing market will also often hold some large-scale activities to attract more people here. This is something that no wholesale market has done before. The first person to do it needs courage, and the effect will naturally not be bad.

In a unique city like Westside, the reputation of the retail mall is not as good as that of the wholesale market. Many women have now developed a habit of shopping, that is, the habit of having to go to the Tianya women's clothing market.

Cultivating consumer habits is also a part of marketing, and in the face of better and better retail business, all merchants in the market no longer have any doubts.

Wholesale should be done or how to do, but the retail business is really overgrown. What's not to like about this?

For Chen Dahe, it is very simple, to build the Tianya women's clothing market into a strong market in one year, so that he has the absolute right to speak. As for the rent at that time, don't you have the final say?

But before that, we must first raise the market, and we must not fatten the pigs before killing them. It's essentially the same thing.

The establishment of Haicheng branch and Jiangcheng branch is the fastest, because these two branches themselves are very close to the headquarters of Xicheng, so they have unique geographical advantages. Chen Dahe will often care about the progress of all branches, and he is quite satisfied with the overall rhythm. Some things are not rushed, and they still need time.

At the end of August, there was a clothing exchange meeting of Taoke Mall in Jiangcheng, and the organizer was the Taoke official mall where Mr. Niu was located.

Tianya is now one of the most intimate brands in Taoke Mall, and Chen Dahe is certainly among the invitees. For some things, Chen Dahe has to come to the stage as a third party to speak. At any given time, there is no shortage of third-party marketing in China.

Chen Dahe originally planned to take Han Jiangxue with him, Jiangcheng is the city where Chen Dahe and Han Jiangxue are together, by the lake in that city, in the hotel in that city, there may be some stories that the two of them can't forget.

However, Han Jiangxue is now carrying the big burden of design, and she is also very busy. On such a day, Han Jiangxue wanted to take a team of designers to South Korea to inspect the market.

Chen Dahe had no choice but to give up and go to Xicheng alone. This kind of exchange meeting mainly needs to be attended by the head of the company, after all, it is the boss who makes the final decision.

However, Chen Dahe's main task this time is to come over to help Teacher Niu. It is from the perspective of a brand owner to talk about what are the differences and how much the performance has increased after entering Taoke Mall. A successful case for more businesses who are still waiting.

Taoke Mall and Teacher Niu himself are not bad for Chen Dahe, and Chen Dahe will naturally not refuse. Besides, giving a speech on stage on such an occasion is also a forced improvement for your brand and the founder himself.

Low-key is the character of technical talents, Chen Dahe has no skills, and there are some places where he should show his face.

At the end of August in Jiangcheng, the weather was still hot, but in the luxurious five-star hotel, many people were still attending in formal attire, and the exchange meeting always had to look like an exchange meeting.

Mr. Niu gushed on the stage to explain the development of Taoke Mall in the future, some people may not dare to compliment their appearance, but often show their faces, often speak without being shocking and endless, and in the end, you will find that the original person is not ugly, but looks quite aura, Mr. Niu is such a person.

The costume people who came here are not bad, and the wisdom of being a person and doing things is not bad, Mr. Niu showed the charm of a speaker's language on the stage, so that there was warm applause and laughter from time to time.

A good speaker can either move people with tears, or make people have a sudden awakening, or make people slowly recognize some truth in humor. Mr. Niu's speech accounted for the last two items.

Tianya women's wear, a new women's clothing brand, has Li Lulu and Fan Liangshui as spokespersons. A new brand that is said to be profitable in more than 95% of its stores in the apparel industry.

Chen Dahe, a rural child born in poverty, is now under the age of 30, is such a young man, and his reputation and status in the Chinese clothing industry are no less than some of the predecessors of many clothing.

In the shopping mall, the master comes first, and history will only remember the strong. This is true at all times.

Chen Dahe, who was wearing a navy blue suit, stood on the stage to speak, and his words and sentences may not have the same sense of humor as Mr. Niu. But his views on the future and the Internet are very reasonable, and every word he says is using data as a reference, and obviously he has also used his heart to make these statements.

The identity is there, the development momentum of the brand is there, such a Taoke mall where Chen Dahe supports Mr. Niu is undoubtedly a very good catalyst for those who are still waiting.

This era needs to embrace the Internet, need to embrace e-commerce, need more openness, and need more cooperation, because the times are developing, the Internet is changing people's lives, and the Internet, which has entered the era of smartphones, may turn everyone's lives upside down.

Young people under the age of 30 end their last speech with such a sentence, and many people are reminiscing. Are the times really moving that fast?

Today, with the development of high technology, perhaps we never thought ten years ago that we could go out to eat without bringing cash, we never thought that we could take a taxi with a mobile phone, and we never thought that if we slept at home for a day and wanted to eat, someone would bring it to you. We may never have thought that when we take a photo with a mobile phone, we can even feel that person is so beautiful when we see ourselves!

After the meeting, Chen Dahe had a pleasantry with Mr. Niu, and he was about to go back to his hotel room when a familiar voice stopped him......

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