Chen Dahe gave enough trust to the branch managers, and each of them worked very hard to reach the area under their jurisdiction.

The current situation of the branch is that it can only serve local franchisees for the time being, and the team is being formed.

Everything is difficult at the beginning, although the brand Tianya is no longer what it used to be, but to expand a place, just give some offices and a few core people?

Things have to come step by step, and this is also a training and test for these expatriates.

The expansion of the brand needs word-of-mouth and scale, and the steps are too big, and the data is good in a short period of time, but the foundation is not good in the long run. This is not a good thing.

Entering 2010, the earliest post-90s generation is already 20 years old, and young people in the Internet era have much higher requirements for personality and self-expression than before.

Clothing is no longer just a casual piece of clothing to keep warm and cover up ugliness.

Chen Dahe also attaches great importance to the requirements of design and research and development, so Han Jiangxue has become a master under the creation of his capital. This is true both in name and in actual design ability.

Chen Dahe also allocated some money to Han Jiangxue, asking her to go to those powerful colleges and universities to find good seedlings of designers. As long as they have the ability, foreign designers can also spend a lot of money to dig up.

Although this cost is a lot, in the eyes of many clothing companies, this is all blind money, and the clothing market is copied casually. But Chen Dahe doesn't think so, in the short term, this is beneficial, but an enterprise always has to have something of its own.

He also knew some very powerful fabric merchants, and there were a few very good fabric merchants who chatted with Chen Dahe, and they were very consistent in their values, although their scale was not large enough, Chen Dahe also invested part of the shares, so as to meet the development of some of his special fabrics.

Too many people make clothes, they all follow foreign fashion, and all trends are led by others. And this kind of clothing atmosphere of selling what is easy to sell, and what style is good to sell, has been prevalent in the domestic clothing circle.

Yes, in the market economy, design has to follow the market. So of course, we have to follow the market, but in many cases, isn't the market also driven by brands and businesses?

So when the brand is strong enough and influential enough, it becomes the standard setter of the industry and the object of imitation by others, then everything will be different again. Chen Dahe is convinced of this.

In the current clothing circle, everyone follows to do this category, and homogeneous products are very serious, so the final production is far greater than the market demand, and in the end we can only take the route of price war. This is not conducive to the virtuous cycle of the entire market.

What makes Tianya's management team a little unbelievable is that Tianya's direct store along the street in Tianya women's clothing market is doing very well!

Logically speaking, the price of Tianya's clothes has no price advantage in the wholesale market, and it only does pure retail. If Chen Dahe hadn't been the agent of the Tianya women's clothing market, he wouldn't have had the courage to operate such a pure retail brand in the wholesale market.

Because the store is close to the long-distance bus station, there are a lot of people coming and going, sometimes some people are a little bored when they are waiting for the bus on a business trip, especially in the evening and at seven or eight o'clock in the evening, they will go to the store to shop, and finally find that the clothes of this brand are very good.

And when a woman sees a beautiful dress, it is natural for her to be praised by the salesperson and pay for it happily.

Of course, if you just rely on these outsiders on business trips, this business will not be long-term.

Tianya is a retail brand, and all its products are original, which is still very different from the goods in the surrounding wholesale market.

Although the price is much more expensive than those on the market, it is precisely because of its uniqueness and novelty, coupled with the way of clearly marking the price, that those women who favor her products cannot walk.

There are advantages and disadvantages in the wholesale market without counter-offering, and other stores in the wholesale market, consumers who buy zero have a habit, that is, they must bargain, if the merchant does not let a little price, it may really run the order.

Therefore, the salespeople in the wholesale market are all looking at people's prices, and there is never a uniform price. Anyway, I didn't think about making money from this retail, and making an order was a single order.

And Tianya itself is a chain operation, and some consumers themselves know this brand. Therefore, such consumers will naturally not go to counteroffer, because the business model of brand chain pricing is unified, and the store manager and salesperson have no pricing power over the price, and the unified computer system cashier.

The salesperson will not sell to the consumer at a lower price because of the running order. Every piece of clothing sold must be entered into the company's account, and if it is sold less, the difference in price must be made up by the salesperson himself.

Some consumers who don't know much about it, just because the store is in the wholesale market, use the counter-offer model to operate. But even if they did walk out of the store, there was no salesperson who told them to go back and said that they would sell it to her at the price she said.

Finally, Tianya's prices have always been so strong, which is unique in the wholesale market. And then the consumer gets used to it.

People are like this sometimes, it doesn't matter if things are expensive, everyone buys them at the same price, and you can't find exactly the same thing on the market. Then she ignores the price itself, and when they go to look up this brand on the Internet, they find that this brand still has so many magical honors.

So they naturally accepted the price, and felt that it was not a loss, and they happily applied for the membership card.

What is the concept of branding? In the eyes of consumers, it is a symbol of identity and style.

It's no wonder that the clothes do look very different from the wholesale goods on the market. After all, designer cattle, brand cattle, spokesperson cattle, good workmanship, so isn't it normal to sell at this price?

People are sometimes very strange, when they happily buy what they want, then she will find all kinds of advantages in her subconscious for the things she buys.

With such retail performance, even if these rents are calculated according to the market price and develop according to the current trend, they should not lose money.

Originally, the original purpose was just to establish a brand image and increase brand exposure, and he didn't think about making a profit, but if this directly-operated store could still be profitable, then Chen Dahe felt that the Tianya women's clothing market in Xicheng should be redefined.

People always feel what should be done and what should not be done in their own perceptions. No one can say what the result will be if they haven't tried it.