When Gu Yu came out of the live broadcast room of "Larry Gold Live", Shi Yuzhu's peeking eyes were as if he had seen a ghost, and the expression on Shi Yuzhu's face was also ashamed, and he didn't dare to look up at Gu Yu at all.

He had realized how wrong he was in the reverse comfort words he said before his boss came on the field.

Just now, he actually used his own ridiculous frustration words like "even if you tear and lose, at least you have earned popularity" to persuade Gu Biao.

It can only be said that he knows nothing about Gu Wei's eloquence and mediation ability.

After walking out of the TV station and returning to the Oniyat Hotel next door, as soon as he entered the elevator hall, Shi Yuzhu saw that there were no outsiders left and right, so he hurriedly bowed and apologized, trying to win back the boss's trust:

"Boss, I said the wrong thing just now, it's so outrageous, you don't remember the villain. ”

"Okay, it's good to have more eyes in the future. Gu Biao didn't bother with him at all, but nodded at him open-mindedly, "Do you know why you went to prison in the first place?"

"This ......" Shi Yuzhu's face turned blue, as if he had been humiliated. But he also knew that the boss didn't bother to humiliate him at all, and the question must be really meaningful.

So he humbly endured the humiliation and asked, "You must have some unique opinion?"

"Yes, the most common mistake you make in your life is because you came from a math background and want to run your own business – so you will be superstitious about data and lose the humanistic care for the essence of service.

I have seen many times that when you pay attention to the effect of publicity, you only look at real data, such as how much exposure increases, how many ratings there is, how much turnover increases, and customer retention...... But do you really care about people?

It's a data freak like you that comes to the ridiculous conclusion that 'in order to increase popularity, you want to be good or bad, whether the name itself is good or bad'! Therefore, you have no longevity in business, and you can't have a century-old store, so you can quickly squander the potential of your data, and then make enough money and leave!"

Historically, why is there "brain-dead" marketing? It is because Shi Yuzhu doesn't care about anything other than quantifiable data when doing business, and he feels that those intangible things are not valuable, so he blindly overdraws. People who have only studied mathematics are indeed very efficient in the early stage of business, with thorough profits and low capital burn rates, but after all, there is no long-term strategy.

Gu Biao is also coercing the power of victory today, knocking him on another lesson, if the rotten wood cannot be carved, this person can only be a data director for the rest of his life, and he can't be alone.

Shi Yuzhu was still a little unconvinced, obviously a pure science student who had studied in the Department of Mathematics at Zhejiang University for three years, and there was still a trace of remnants.

Gu Biao looked at it in his eyes and asked coldly: "You can reflect on the most basic question, let me ask you, what do you think the symbol 'equal sign' represents?"

Shi Yuzhu seemed to be humiliated: "I still need to ask? I am from the Department of Mathematics! Of course, the equal sign means that the two are exactly the same." ”

Gu Biao was in a good mood, but he didn't mind taking the lead more: "Ridiculous, is 1+2 equal to 2+1? One is 1 in front and the other is 2 in front." ”

"That's ...... That's because the order doesn't affect the result of the calculation!" Shi Yuzhu hadn't reacted yet.

With undoubted pride, Gu Biao said coldly: "Isn't that good! This shows that the 'equal sign' does not mean that the two things are exactly the same, but the result of the operation is the same, and the order is not important! The order is abstracted!"

The most common mistake people who have only studied mathematics is to overly abstract problems. When you try to comfort me today with the phrase 'infamy is also fame', it shows that you don't think the nature of the name matters, but the number of the name!

Tomorrow, when you say, 'The consumer who spreads negative word of mouth every day is also a consumer', it means that you think it doesn't matter if a person is loyal to our brand, but that it only matters if he buys our goods temporarily and spends these few dollars on sales!

Mathematics is abstract, and when we use mathematics to understand the world, we extract quality and human feelings to understand and generalize. This will only make you farther and farther away from the truth that this world has temperature.

If you keep doing business with the guiding ideology of 'I'd rather add two more consumers who scold me but also spend money in exchange for losing a hardcore loyal fan', can your business be long-term?"

People who do business have to learn mathematics.

But you can't expect someone with pure mathematical thinking to be at the helm of a company.

"To do business, be a person first. No matter when, you must always be humane and have a sense of shame, this is the last time I tell you this sentence, you slowly understand. Gu Biao patted Shi Yuzhu on the shoulder and went back to his room.

"Gu, you're so right, I'm going to engrave this sentence on my desk!" Schulhoff, who had been listening all the time, hurriedly slapped a sycophant.

Of course, he also really learned it.

……

While Gu Biao and his entourage left, CNN headquarters was still busy.

Big boss Ted Turner was in the studio, staring at the ratings data feedback and the audience call hotline throughout the whole process.

"The peak number of viewers exceeded 4.5 million. It shows that in the half hour of the broadcast of the program, there were more than 800,000 households who temporarily cut in to watch and kept. "The staff reported back to Turner with the latest data.

Turner scratched his hair, threw the report on the conference table, and clapped domineeringly: "Tomorrow night, at half past seven, arrange a replay! Well, that's good, replay for four days in a row! That is, with today's premiere, a total of five days!"

The staff was shocked.

These people who followed Turner were at least old men who had worked for CNN for two years, and many of them were Turner's henchmen who had been saddled up when he was running entertainment channels.

However, in the two years since CNN was founded, we haven't seen a rerun of the show.

"Boss, we are Press TV! CNN's signature is to broadcast the latest current affairs on a rolling basis 24 hours a day, and never replay them every other day, this is not a TV series!" reminded the principled employee.

"But this episode is working really well! I'm confident he'll bring 1 million new subscribers to CNN!" Turner said categorically, "Also, call Larry King, I'll sign a contract with him, and from today onwards, let him come to CNN full-time and throw away all those old toys on the air." The next four days are for him to prepare for the planning of this show, and after the rebroadcast of this episode tonight, I want to see that the interview subjects for the rest of the day are clearly arranged!"

"Yes, boss!" the staff immediately took orders.

After all, with the name of "preparing for the start of the show Larry King Live", it will not lose CNN's face if it is rebroadcast for a few days - it can be interpreted that this is a pilot premiere and the effect is good, so it was temporarily decided to turn "Larry King Live" into a long-term show.

Gu Biao didn't know that his wave of popular operations made Ted Turner see the popular program effect of this program model, and also made "Larry King Live", a program that has been popular for nearly 30 years and dominated the ratings of American TV interview talk shows for 30 years, was born two years ahead of schedule (to be exact, it changed from a temporary worker program to a daily program two years in advance)

Historically, Larry King didn't retire from CNN's "Larry King Live" until late 2010, and only then did some talk shows like Donald's "The Fly" rise to the top.

Turner's decision was not wrong.

The second day's replay actually saw a higher number of viewers than the first day, reaching 4.7 million households.

And there are 1.1 million households who did not watch the premiere yesterday, and 170,000 of them are newly paid subscribers to CNN channels.

Let's give a comparative data: since CNN opened two years ago, it has encountered more than 50,000 new paid subscribers in a single day.

In other words, yesterday's tearing of Gu Biao and Larry Gold created three times the daily new users brought by the previous best program!

It's totally worth it to make an exception for them to replay.

The main reason is that the social hot discussion stimulated is too powerful, and it has triggered continuous debates among all parties, and then turned into a big discussion in the whole society.

On the third day, the number of viewers fell to 3.3 million, and 190,000 new CNN subscribers were added. On the fourth day, the ratings were 2.9 million, with 120,000 new subscriptions, and on the last day, the ratings were 1.7 million and 110,000 were added.

Ted Turner didn't wait for the final results to come out, so he hurriedly called Gu Biao and gave him a CNN advertising and soft news gift package.

The so-called soft news is the news of the advertorial, and the position is not so objective and neutral, which can be used to wash the company's public relations.

Gu Biao happily accepted it.

He deserves it. This hype, he let Turner and Larry King get so many benefits, absorb so many fans, how can they be worthy of themselves regardless of profit.

"Gu, if there is any progress in the follow-up incident, please contact us as soon as possible, and we will help you clarify and declare. Turner finally assured on the phone.

"Do you think I will have new news to disclose in the near future?" Gu Biao's attitude on the phone was a bit vain and aggrieved.

Turner said without doubt: "Of course! I believe it! If nothing else, in less than two days, Motorola will definitely jump out and clarify! As far as you said on the show, 'In line with a sense of social responsibility, mobile phones should consider aviation safety and reduce radiation,' how could Motorola not jump out!

If they're smart, they'll immediately say they're joining forces with you, and promise consumers that they're already working on a phone that's in development, and that the final product will be compliant in the future. If they're not smart...... Hehe, I hope they are not smart, we are not afraid of big things when we are engaged in news, it is best that they are not smart. ”

Seeing that the other party was also an old fox, Gu Biao didn't hide it: "Okay, then I won't hide it from you, I think so too." So, I'm still in Atlanta for the past two days, and if Motorola or some other company reacts and wants to talk to me and cooperate, as soon as there is information that can be disclosed to the public, we will ask you to record it live. ”

"Of course, I'll add an advertising package. Turner promised.

If you want to post news, you can send news, and there are big platforms to help promote it, and you can get free advertising if you promote it, this kind of good thing, Gu Biao has never too much.

And they guessed amazingly accurately, and before the four-day replay was finished, Motorola's people came to the door. The sincerity of this public relations is also no one.