"Yes, there are only two brands, Rolls-Royce and Bentley, so they are destined to need one to leave, and I don't think BMW wants Volkswagen to be your competitor. Listening to the other party's brainless words, Li Feng's eyes couldn't help but light up, and then he said with a smile.

At this time, Li Feng also roughly understood the intention of the punk group, obviously, BMW and Volkswagen have competed hard enough in the automobile market, there is competition in low-end cars, there is competition in mid-range cars, if there is competition in even top luxury cars, it is obviously what BMW does not want to see.

As for letting Li Feng get it, obviously, it is much better for BMW than for Volkswagen, after all, Li Feng is now only a few car brands, and it is a few top luxury car brands, for BMW, luxury cars are just icing on the cake.

That's right, the real world's top car companies must be the ones that occupy the mainstream in the middle and low end cars in order for these companies to survive, and most of those luxury car brands are struggling or even bankrupt.

In today's BMW's view, Li Feng is typically rich, and young people pursue luxury cars, which does not pose a threat to BMW, while Volkswagen is different.

"Mr. Punk, since we have such a consensus, then I think maybe we can agree on a plan first, such as we cooperating to buy Rolls-Royce, and then split the two major brands of Rolls-Royce, you BMW owns Bentley, we produce Rolls-Royce, how about it?"

……

"No, Mr. Li, I think it should be that our BMW owns the Rolls-Royce brand, and Mr. Li's company owns the Bentley brand, after all, our BMW company owns the trademark naming rights of Rolls-Royce. ”

"I think your company only needs a top sedan brand, whether it's Rolls-Royce or Bentley, it's already able to meet your needs, I think having Bentley, a top luxury car brand, plus BMW's global marketing capabilities, is enough for you to build a top global car brand, isn't it."

Again, Rolls-Royce is different, as a model of the British royal family, it is generally unlikely to move out of the UK, we can discuss, after you get Bentley, you can move out of the UK.

I think you should be very aware of the fact that the expensive labor costs in the UK are not to be mentioned. The labor cost of Volkswagen in China is pitiful, and it must be very beneficial for the next operation of the Bentley brand. ”

"In other words, when we have a Bentley, we can set up a Bentley production line anywhere in Germany or anywhere in the world?" Punk asked with a smile, after a moment's pause.

"That's true, and my Rolls-Royce doesn't plan to move out of the UK, which is my commitment to the British royal family and even the British government, to avoid as much pressure as possible from the government. ”

"So, how do you work together?" Punk asked, nodding and finally smiling.

Obviously, Li Feng's proposal was still approved by him, and BMW actually really meant that, whether it was Bentley or Rolls-Royce, they all represented the top luxury car brands in the automotive industry.

For a company like BMW, where the lifeblood of the company is BMW itself rather than luxury luxury cars, those are just the icing on the cake.

……

"As for cooperation, I think like this, one can be that I directly buy Rolls-Royce, and then we negotiate the two major brands of the car company, and both sides get a brand and exchange it directly.

Of course, if you BMW don't want it, I don't mind buying the Rolls-Royce trademark rights directly. In other words, you BMW just have to wait, and after I buy Rolls-Royce Motor Cars, you can use the shared trademark rights of Rolls-Royce Power to exchange for the complete Bentley brand.

Of course, this is my bottom line, directly exchange Bentley's complete brand for the trademark right of the Rolls-Royce brand in BMW's hands, and in the future, Rolls-Royce Motor Cars will share the Rolls-Royce brand with Rolls-Royce Power.

Similarly, as a condition, the original engine and other parts supply of Rolls-Royce cars can also be provided by Rolls-Royce Power, I think I have expressed my sincerity, and then it depends on Mr. Punk and the BMW behind you, your choice. ”

"Mr. Li, you just sold the Bentley brand in exchange for our Rolls-Royce brand, I think BMW has suffered a loss, and it still needs 100 million US dollars in cash. Punk replied with a smile.

Li Feng almost shouted, BMW is really greedy, Li Feng knows that in his previous life, Volkswagen spent 7 or 800 million US dollars to acquire Rolls-Royce Motor Cars, but the result was that BMW, which owns the Rolls-Royce trademark rights, spent tens of millions of US dollars to get some brand extensions such as Rolls-Royce on the flying goddess logo in the hands of Volkswagen, and got a complete Rolls-Royce brand.

Volkswagen only got the Bentley brand, and then the Queen of England began to make the Bentley the only car for the royal family and a series of other things.

Naturally, Li Feng knows the truth in it, and naturally he won't let the lion open his mouth, if it weren't for the fact that the rights to the name Rolls-Royce are in the hands of the power company, Li Feng wouldn't have bothered to talk to them.

……

"Mr. Punk, you are too greedy, I can't add another penny, I have already expressed my sincerity, Rolls-Royce Motor Cars will continue to maintain a cooperative relationship with Power Company, otherwise, I may cooperate with General Motors and others in the United States.

I think they will not refuse, in terms of car engine performance, I believe that our American car companies are not inferior to Rolls-Royce car engines. And you're only part of the Rolls-Royce Motor Cars brand, and I'm paying for the full Bentley brand.

Finally, I would like to say that if BMW eventually abandons the partnership, then if I do buy it, I would rather scrap the Rolls-Royce car brand and focus on Bentley.

For example, if you make a deal directly with the royal family to replace Rolls-Royce with Bentley, etc., I think that at that time, maybe this is not something that both of us want to see.

However, I said at the beginning, who made me young and vigorous, I want to work with BMW, but it is an equal cooperation, not bullying me as a newcomer in the automotive industry. ”

"Mr. Li, I will reply to the chairman and board of directors of the company in full about your proposal, and personally, I also hope to be able to cooperate with you, not only here at Rolls-Royce Motor Cars, but even in the United States and the world in the future. Listening to Li Feng's tough words, Punk couldn't help but smile and replied.

Li Feng knows very well that they will not let the Rolls-Royce car brand really be abolished, for Li Feng, if it really abolishes Rolls-Royce, it doesn't matter, just like there are two identical works of art, smash one, and the remaining one becomes the only one, if Rolls-Royce is really abolished, it is actually a good choice to develop Bentley with all its might.

Of course, this is no way, this is Li Feng's last counterattack. If an agreement can not be reached and Li Feng abolishes the Rolls-Royce brand, Volkswagen's loss will be even greater, after all, the trademark rights of the Rolls-Royce brand are in his hands, and the value is at least 100 million US dollars.

"Okay, then I'm looking forward to your reply...".

……

As Li Feng expressed his meaning, the other party said that he had also received it, and then some small details were naturally easier to speak, and the lawyer drafted an initial document, and Punk took the document and prepared to go back to Germany to report to the board of directors.

What Li Feng didn't know was that when Punk went back, in addition to the members of the board of directors of his own company, there were also Volkswagen's negotiators.

For these, Li Feng is naturally not clear, but Li Feng has already expressed his attitude, next, as long as BMW does not want to have such a strong opponent as Volkswagen, it should know how to choose, if it really wants to cooperate with Volkswagen as in history, then Li Feng can only compete directly with Volkswagen.