Isaac Larian did not hide Don's unkind questioning in the face of Donn's unkind questioning, and said truthfully: "That's right. In the past few years, MGA has not found a profitable point, so that the company's performance has continued to be sluggish, and my brother has lost faith in the toy industry and has sold his shares to find another way. ”

This coincides with Donn's investigation, MGA Entertainment is headquartered in the San Fernando Valley, close to Hollywood, and it is not difficult to find some information.

Just a few months ago, Isaac Larian bought a 45 percent stake in his brother's hands for $9 million.

The current MGA Entertainment is completely a private enterprise in his hands.

"And what about your reasoning, what do you rely on to convince me?" Don was very satisfied with the other party's honesty, and this was the basis for cooperation.

In fact, the average quality of the general class, whites, is greater than that of people of color. And the elites, people of color, are far more literate than whites.

It is because in the process of struggle and success, people of color will encounter greater ups and downs and problems than white people, and their personality, conduct, and habits will be viewed with a more critical eye.

So an elite of color like Isaac Larian is far more trustworthy than a white person.

In the face of Donn's question, Isaac Larian behaved naturally and calmly, his eyes wide open, "Because of Barbie!"

Donn smiled, "The whole world knows that I have a big problem with the look of the Barbie doll. ”

"This is just one aspect, I have done more in-depth research on Barbie. "Isaac Larian doesn't seem to be resigned to falling into Donn's orbit.

"Oh? Don looked calm.

Isaac Larian sat down and cleared his throat, "First of all, we must admit that in the feminine doll market, the Barbie family is dominant and has unshakable strength. ”

In '91, Hasbro launched the plump, blonde Miss America series of dolls, which were sold well in the market, and Mattel immediately launched a response and launched the All-American Queen Barbie Doll, defeating Hasbro in one fell swoop, and now there is no Miss America doll even found in the world. ”

"In 92, the Tyco little mermaid doll was hot in the market, and Barbie quickly followed up, and the fishtail Barbie appeared, and in just half a year, the Tyco little mermaid was defeated. Although Disney has also launched a series of princess dolls, it can only live in the shadow of Barbie. ”

Don suddenly smiled, "Mr. Larian, I don't know, I thought you were Mattel's propaganda officer." ”

Isaac Larian shook his head and said, "Mr. Walker, MGA's main business is also feminine dolls, and if you want to open up the situation, Barbie is a threshold that must be crossed." And to face Barbie, you must be clear about all her advantages. ”

"Avoid it?" Donn winched.

"That's right, the advantages of Barbie dolls, any emerging doll can't be touched, otherwise it's a dead end! We must seek differentiation, and find the right opportunity to attack in one fell swoop and occupy the market!" Isaac Larian glanced at Donn deeply, "Because of your remarks, Barbie has been questioned a lot now, in my opinion, the best time has come!"

Don's management style is that he is strong, he is strong, and I will only be stronger!

Isaac Larian's roundabout and avoidable approach may seem a little weak, but he is smart enough to open up the situation quickly.

At least it won't be like this rampant of Don Pictures, which was almost slapped to death by a giant.

"Nicole, make me a cup of coffee!" Donn shouted in the direction of the door, and then slowly thought, "Avoid the other party's strengths, I agree, but how do you avoid differentiation?" or ...... Where is Barbie's weakness? Don't tell me it's the body!"

Isaac Larian said: "Because of the information baptism of television, videotapes, and the Internet, children are generally precocious nowadays, which has led to the phenomenon of 'childhood condensation', and many children who are eight or nine years old already have the thoughts of thirteen or fourteen-year-old teenagers, and for them, toys that are too childish will definitely be rejected." ”

"In the past, 12-year-old girls may still play with dolls, but now, Barbie's main consumer group is 3-5 year old girls. In the rapidly changing tastes of little girls, Barbie has become a baby toy. Even many 6-7-year-old girls are influenced by their sisters and think that Barbie is too naïve. ”

According to data, in 1997, Barbie's global sales reached $1.8 billion, while last year, it was only $1.6 billion, which is declining. It can be seen that after the little girls mature their minds, they begin to pursue themselves more and change their tastes. ”

Don nodded, "That's true, Barbie's success is a product of industrial civilization, and now it has entered the era of electronic civilization, and the diversification of culture and consumer tastes is destined to make Barbie no longer glorious in this new era." ”

At this time, Nicole Kidman walked over with freshly brewed coffee, and when she heard Donn's words, she was a little surprised and simply sat down beside him.

Barbie was also a toy of her childhood, isn't it...... Is Barbie really going to be eliminated by the times?

Now Barbie is still the world's largest selling toy, Don's words are too arbitrary, right?

Donn seemed to see Nicole Kidman's suspicions, and explained with a smile: "American culture is now making great strides towards a diverse racial culture, encouraging self-pursuit, and pop culture trends are changing rapidly. Britney Spears' dance pop (dance_pop), to put it bluntly, is the disco of the new era, and Beyoncé can represent the future after a few years of popularity. ”

Nicole was even more confused, Donn's words became more and more exaggerated, but Isaac Larian's eyes lit up and he felt empathy, "That's right, that's the truth!"

"Oh, what did you think of again?" Don looked at him with a smirk.

Isaac Larian said: "Britney is like a princess, she has a perfect face, a perfect body, a perfect voice, she is like Barbie in the music industry! ”

Don looked at him deeply, "It seems that you have already figured it out, you are planning to launch a doll that can compete with Barbie dolls, right?"

"That's true!"

Isaac Larian thought about it for a while, and took out a doll model from his briefcase, which was similar to Barbie's shape, but the figure was not so exaggerated, and the cartoonish head was enlarged, and the most important point was that her clothes were not as luxurious and elegant as Barbie, but ordinary hip-hop style.

Seeing this doll, Don's heart jumped, his eyes instantly narrowed into a line, and he felt a shiver all over his body.

It turned out to be really her!

"Wow!"

Nicole Kidman's eyes lit up with surprise when she saw the new doll, "Sir, I'm ...... Can I take a look?"

"Of course!"

Nicole took the fashion doll, looked left and right, and loved it very much, "It's beautiful, she has a completely different style from Barbie, but...... It's really cute too. ”

The corners of Tang En's mouth curled, and he chuckled: "The key is that her style is more individual, more free, and closer to the feminist ideology." ”

Nicole Kidman nodded, and played around for a while before looking at Isaac Larian, "Does she have a name?"

"Yes, Baez, this is the Baez doll I intend to bring to market. ”

Isaac Larian looked at Nicole's loving look, and he was even more confident.

Even the big star Nicole Kidman can't put it down, will the prospects of the Baez doll be bad?

Don En is bright.

Sure enough, it's really a Baz doll!

A few days ago, when he first saw MGA's information and financing application, the first thing that came to his mind was the famous Betz doll!

It's a pity that in the previous life, the influence caused by the Bez doll was too great, and MGA Entertainment's strategy was wrong, which led to the tragedy.

It's like Disney is killing Down Pictures!

Mattel, the veteran giant toy company, took action against MGA and took down the Baez doll that shook Barbie's status in one fell swoop.

History, will it repeat itself?

The biggest difference between this life and the previous life is the appearance of the person Donn Walker.

Moreover, he is exchanging views with the boss of MGA Entertainment.

"Do you really want to lay out the toy industry?"

Don narrowed his eyes, thinking that in the past few months, Mattel has continued to give shameless performances and teach them a profound lesson!