In the past half century, Barbie's influence has spread all over the world, so much so that every little girl dreams of owning a Barbie.

For decades, many toy companies have tried to develop new dolls to compete in the Barbie market, but they have all failed.

Until 2001, a new doll came on the market - Baz Doll!

This civilian doll that takes the street route immediately swept the market as soon as it was listed. In the first six months, sales exceeded $20 million, and the market for Barbie dolls began to be swallowed.

Although Mattel has taken a series of contingency measures and launched a new MyScene doll, the conservative and stubborn strategy has always maintained the characteristics of dignified, perfect and classical, and it is difficult to affect the Baz doll.

By 2003, the sales of Baz dolls had ranked first in the fashion doll market, and Barbie's "Walk & Play" series ranked second. (Barbie has many series, mermaid series, sports series, princess series, etc.)

By 2006, the total market share of Baz dolls has accounted for 40%, and it is about to surpass the trend of Barbie dolls!

At this time, Mattel finally realized that the Baz doll was different from those short-lived dolls in the past, and she really had a strong market competitiveness!

Mattel made a big move and sued MGA Entertainment for illegally infringing on the copyright of Barbie dolls!

Because of the Baez doll, there is a lot of similarity with the Barbie doll.

In August 2008, a California court ruled that MGA was found guilty of infringement, ordered MGA Entertainment Group to pay $100 million in damages to Mattel, and ordered the Bez dolls to be discontinued and banned from sale. The MGA was also ordered to recall all Betz Doll products from the market and to destroy all tools used to make the dolls, including plate making and molding.

So far, the Baez doll, which has become popular all over the world and even has the hope of surpassing Barbie and becoming the world's first doll, has disappeared from the world.

MGA Entertainment has also completely lost hope of going public.

Is Baez really plagiarizing Barbie's copyright?

It's hard to judge, maybe it is, maybe it's not.

However, since MGA Entertainment has invited Don to the board of directors, he must take precautions to prevent the tragedy that may be faced in the future.

Mattel, it's too much!

It's just a matter of refusing to cooperate with Down Pictures, and daring to step on Down Pictures to shoot Disney's sycophants, it's like looking for death!

After hearing Isaac Larian put forward the concept of "Baez Doll", Don immediately became firm in his idea, the toy industry, can also be involved!

Anyway, he has already obtained 10% of Hasbro's shares, and it is logical to enter the board of directors of MGA Entertainment.

"Mr. Larian, who designed this doll? Don asked quietly.

Isaac Larian received praise from Donn and felt that his hopes for financing had soared.

If MAG Entertainment can get Donn's investment, and he promotes women's rights and suppresses Barbie's influence, then the future of Baz Doll will be infinitely brighter.

Moreover, Donn is a big Hollywood director, if he can put the image of "Baez Doll" on the big screen, it will really soar!

"The designer is Bryant. Hehe, it's funny to talk about this person. Isaac Larian shook his head a little sarcastically, "He was originally a senior designer at Mattel, and he thought that Barbie was no longer in line with the trend of the times, so he designed the image of a Baez doll in an attempt to save it." Unexpectedly, Mattel's executives were narrow-minded and conservative, believing that Baz dolls were too ugly and vulgar to meet the market. ”

Don secretly screamed in his heart that it was not good, and it was so!

If so, then Mattel's lawsuit against MGA really makes some sense.

Designer Bryant came up with the idea of "Baez Doll" during his work at Mattel, and it stands to reason that the copyright of his works during this period should belong to Mattel, unless otherwise stated in his work contract.

Just like Marvel's comics, the copyright of the work belongs to Marvel Entertainment, not the author himself.

MGA Entertainment got the copyright of "Betz Doll" in this way, and it must have laid the groundwork for the subsequent disputes.

"Has the copyright issue been dealt with?" Don looked at him with a blank face.

"Ah?" Isaac Larian was stunned for a moment, then laughed, "Mr. Walker, that's right, Mattel rejected Bryant's idea, so he was disgruntled and jumped to MGA. ”

Tang En said coldly: "Let me ask you, has the copyright issue been dealt with?"

Isaac Larian blinked, and through Donn's serious expression, he seemed to realize the seriousness of the matter, "You mean...... Bez's doll may be involved in infringement, but Bryant said that it was his idea, and the copyright was in his hands. ”

"Hmph, a designer, because the idea was rejected, just disgruntled, this kind of person has integrity?" Tang En snorted disdainfully.

"Wouldn't it?" Isaac Larian was skeptical, and his heart was beating a drum.

Tang En shook his head and said lightly, "Mr. Larian, do you know my energy?"

"Know...... You know! You can make Barbie dolls unsold for half a month with one sentence, your name is a household name, and your influence is all over North America. Isaac Larian sighed sincerely.

Don bowed, "Then you should be able to understand what it would be like if I were to push the Bez Doll?"

"This ......"

Isaac Larian hesitated, it's hard to say.

Nicole Kidman added with a smile next to her, "At least you can compete with Barbie, right?"

Tang En smiled and nodded, "That's what it means." Mr. Larian, do you think Mattel will allow a doll to appear competing for the same market as Barbie?"

Isaac Larian finally realized the seriousness of the matter, if the Baez doll is really a big hit, then Mattel will definitely put all her strength into the death and destroy the MGA!

So before anything starts, the threat of copyright issues has to be addressed.

"Mr. Walker, I see what you mean. Isaac Larian gasped, thinking that he had come to meet Donn today.

Regardless of whether the final cooperation can be reached, Done's words today are like a beacon for MGA Entertainment.

Don said, "It's good to understand." Mr. Larian, the bez's doll has a good look and market potential, and overall it was a great chat today. You go back now, deal with the copyright issue, and if this issue can be successfully resolved, we will talk about specific financing options. ”

Isaac Larian looked surprised, and immediately said: "Mr. Walker, I have purchased all my brother's shares, and the current MGA company is my private business. If you want, I'm willing to give you up to 49%!"

Don smiled with satisfaction, he was a smart man!

It is not surprising that such a business-minded entrepreneur can be insightful in his heart.

In his previous life, the main reason why he encountered Waterloo was that the foundation in the early stage was not laid, and Mattel seized the loophole and broke it in one fell swoop.

Now, with Donn's help, the pattern of the toy industry will write a new history!

……

Seeing off Isaac Larian, Nicole Kidman saw the smile on Donn's face that couldn't be concealed, and pouted, "Are you playing any bad ideas?"

Don blinked, laughed, and went up to a princess hug, "Nicole, you guessed so accurate!"

Nicole Kidman was furious, "That's not what I'm talking about, let me down!"

Tang En didn't seem to hear, and walked to the bathroom with her, "Let's take a mandarin duck bath first." ”

"Why do you keep thinking about such things? Isn't it boring?"

"Boring? How can you think like that? Don't you think it's the funniest thing? Oh, thank you to the Creator!"

Nicole was powerless to resist, so she could only cling to him and frowning, "Don't you think, I'm old?"

"Old?" Don gave a strange glance, "How come?

Nicole Kidman was overjoyed, thinking that although this guy was a bit of a jerk, he was still quite good at making people happy.

Unexpectedly, Don En's next sentence made her want to kick him away.

"Besides, you are a superb stunner, if you don't take advantage of your youth now and enjoy more, you will be really old in a few years, and it will be impossible to want it!"

"Donn, you...... How can you be so shameless?"

"Shameless?"

Tang En smiled, "Okay, today, let's let you feel the power of shamelessness." ”