Chapter 294: Contest

"We must keep the championship of the week that made our debut. ”

Naturally, Ye Zhao himself is not the only person who has such thoughts, except for the fans who are definitely on his side and hope that he will win, the staff around him, the senior management of the record company, including the decision-maker Nagato Daiyuki, everyone is thinking about the same thing.

It's just that unlike what Ye Zhao thought in his heart about defeating the Komuro family, breaking through the resistance of the most powerful **OSS in the nineties, and using this as a starting point to attack all the way to the top, on the side of Nagato Daiyuki and being's high-level leaders, it was something else that was considered.

At the peak of the being dynasty, it is an exaggeration to say that it almost controlled half of the music scene, what kind of grand occasion is the current Komuro Tetsuya, and what kind of grand occasion is the being before.

It's just that the boom is the decline, and after experiencing the peak period, it is inevitable that it will decline, even if you don't want to admit it, it has been clearly reflected in the sales and list rankings year after year.

The reason why being is going downhill has a lot to do with the aesthetic fatigue of the public, but the birth of the Komuro family led by Tetsuya Komuro is undoubtedly an important reason for accelerating the loss of their territory.

After getting tired of the assembly line poprock, Tetsuya Komuro's magical-like electronic music has captured the hearts of the Japanese public with rapid momentum.

So this time, when Ai Hui changed the release date of H Jungle ITH T to the same day as Ye Zhao, in the heart of Nagato Daiyuki, this duel was not just a duel between Ye Zhao and the Komuro family, but a head-to-head battle between Being and the Komuro family.

Although even if Ye Zhao wins in this duel, it won't bring too many additional benefits to being, but once he loses in this battle, in the eyes of Nagato Daiyuki, it is like being stepped on head-on.

Therefore, even being, who has always been low-key and cautious, after Ai replayed the disc report, within his own ability, on the premise of not violating the company's principles, used all the publicity methods that could be used.

Although it is nothing compared to Ai Hui's strong propaganda strength, there are few companies that can compare with Ai Hui's publicity, but this is definitely the highest publicity treatment that Ye Zhao has enjoyed since joining being.

In addition to increasing publicity, in terms of single shipments, Nagato Daiyuki also took a bold step.

For singers, unless they are opening their own record companies and being their own bosses to manipulate the shipments of records, otherwise, under the label of a record company, these must be subject to the company's arrangements.

If Nagato Daiyuki insisted that he would only give out 300,000 singles at a time, then even if Ye Zhao's fighting spirit was strong enough to be concretized into a raging flame and burned all the way to the door of Ai Hui's company, he could only watch H jungle ith t trample him under his feet After all, it is difficult for a good woman to cook without rice, there is not enough supply, and everything is empty talk.

When the two singles were just going into print, the first orders for the two singles were 800,000 copies, according to feedback from record sellers.

Considering the additional additions that will be made later, the first batch of orders alone can receive 800,000 copies, which is already something that only the top batch of sales monsters can do, and it can also be seen from this order volume that after a half-year window period, the public is looking forward to his new single.

However, when Ai Hui followed by the release of the disc report and was going to fight against Ye Zhao on the same day, Nagato Daiyuki, who had always been cautious, actually made a decision in person and made additional stocking on the basis of this 800,000 copies.

"Osaka Lover/永にともに", which was his favorite double A single, added 400,000 copies in one go, reaching 1.2 million copies shipped, and another single "Kiseki", which made him a little hesitant before the release, also added 200,000 copies to this 800,000 copies, reaching 1 million copies.

As a result, the two singles had already reached a record of one million shipments from the Record Association before they even started to sell on the shelves.

With sufficient supply preparations, this battle that has been secretly upgraded has finally made up for the last shortcoming, and there is no need to worry about the dilemma of running out of stock halfway and causing a lack of follow-up. From this point of view, the pride from Nagato Dayuki, the overlord of the music world (although he has retreated to second place), can be regarded as a good cooperation with Ye Zhao.

In such a tense atmosphere, it finally came the 25th of March, the day when the major record houses put Ye Zhao's two singles and H Jungle Ith T on the shelves.

Because it is the so-called "showdown on the bottom" that has been rendered by the media, the staff of the record store also cooperated quite well to put the records of the two sides together, and also specially "intimately" hand-painted a "PK" billboard on the top of the record stand, and even deliberately marked with a sentence "Which side do you support?".

And the combat effectiveness that fans on both sides have been brewing for half a month also rushed out of their bodies in an explosive state on this day.

In Shibuya, Shinjuku, in Ginza, in all the record stores, there are long queues that turn around and go round and round, students in school uniforms, housewives, or office workers who have just gotten off work with briefcases under their armpits, young people, or middle-aged people, have attacked one record store after another, so that the cashier of the record store has no rest for a moment.

Because they all want to beat each other on the charts this week, even some consumers who like to buy records slowly a few weeks after they are released have squeezed into this day, or every day of the week.

From the point of view of stimulating consumers' enthusiasm for purchasing, the seemingly gunpowder thing like deliberately hitting the date is actually not so bad, and it is even better to say that it is a good thing.

For fans, the following singer has an enemy to fight against during the week, which will spark their competitive spirit. Helping your favorite singer to defeat your opponent is helping you defeat your enemy, and when the singer wins, the fans themselves will have an unparalleled sense of satisfaction because they participated in this battle.

The essence of the "support culture" is to put one's expectations on someone and get satisfaction and joy after achieving one's goals by pushing them to the top.

After experiencing the bursting of the bubble era, young people who have lost their goals put their frustration and hesitation on a favorite character with nowhere to go.

From this point of view, it is not without reason that idol culture will rise again in the future. After all, the "support culture" can only reflect its greatest value when it is applied to idols. 2k reading web