Chapter 295: Overwhelmed
As one of the parties to this sales showdown, it is definitely impossible to go to the record store in person to experience the grand occasion of the release, but this does not prevent Ye Zhao from feeling the super heat of this showdown from another place.
On the eve of the single's release, Ye Zhao, who was moving back and forth between his workplaces, saw through his car window the promotional trucks that drove by on the street, the posters posted on the building, and the advertisements hanging under the street lamps of Roppongi on the way to the studio and record label. After using three times the publicity funds that were higher than before, Ye Zhao finally experienced the feeling of "overwhelming".
Although, compared with Ai Hui's big deal, this can only be regarded as a small fight.
While being was only using promotional trucks and street posters, Shibuya Station was already full of posters for H Jungle Ith T, and the tram cars were also occupied by advertisements, and the record chains close to them were actively cooperating with them to promote the single in record stores.
In addition, Ai Hui also took over the advertising space of Shibuya 109, a landmark building, within a week from the single's release. And underneath that huge ad is one of the most trafficked crossroads in the world.
In this comparison, being's publicity funds are a fraction of his own, and it is better to return these four words to Ai Hui.
β¦β¦
When it comes to the person who can feel this duel most intuitively, there is no one who is the staff of the record store.
In fact, as a fan of Ye Zhao, Kudo Hoo has been faintly worried since the eve of the release of the single. Because the record store where he works has always cooperated closely with Ai Hui, in this showdown between the two sides, their record store is also the same as all record stores in Tokyo that have reached a promotion cooperation with Ai Hui, focusing on promoting H Jungle Ith T's singles.
Although for die-hard fans, even if the main singer in the store is not the singer they support, it will not prevent them from buying their favorite records, but for those passers-by who happened to come to the store without caring much about this showdown, if a certain group of singers in the store has a particularly strong atmosphere, it will definitely affect their decision.
Finally, on the day the single was put on the shelves, as a staff member in the store, Kudo Hoo naturally took the lead in unceremoniously buying two copies of the four singles, one for himself, and the other for Ueda Yuki.
Because the record store and Ai Hui reached a cooperative promotion, Kudo Hoo was unable to play Ye Zhao's single in the store. But as the most loyal fan, he still took advantage of the store's business peak to disassemble Ye Zhao's two singles and listen to them separately with his own CD player.
The first thing I listened to was "Kiseki", and as early as when he received a letter from the official club, he was very interested in this single that Ye Zhao specifically mentioned as an experimental release, and wanted to know what kind of idea he played.
Put the record into the CD player, put on the headphones, press the play button, and the warm and energetic melody sounded, Kudo Hoo couldn't help but think that it was worthy of that Ye Zhaosang, in terms of melody, he would never disappoint.
Of course, he also paid close attention to the parts that might be experimental without trying to feel them, and soon the differences from his previous releases appeared, namely the treatment of multiple recordings, the elements of rap rock, and the melodic structure that was different from the popular bestsellers today.
"That's funny......" Kudo couldn't help but whisper.
It sounds like the connection between each section is very loose, but it is strangely tightly connected, as if there is some magic contained in it.
"The lyrics are also very moving...... Full of vitality, with this melody, I feel that my body is full of strength. β
Just as he was thinking, before he knew it, the song "Kiseki" had already ended, but it was as if he was immersed in this melody, until the second song sounded, it was clear that there was another melody coming out of the earphones, but he still did not get out of the afterglow of this "Kiseki", and what echoed in his mind was still the melody with magic.
After listening to this "Kiseki", Kudo Hoo put the "Osaka Lover/Forever γ«γ¨γγ«" into the CD player.
Compared with this trendy "Kiseki", the two songs "Osaka Lover" and "Forever γ«γ¨γγ«" belong to the more "orthodox" kind.
In terms of melody, these two songs are not lost to the previous "Kiseki", "Osaka Lover" is catchy but has no sense of saliva, it is a very suitable song for singing, "Forever γ«γ¨γγ«" is lyrical, the lyrics are simple and touching, and the exquisite sense of balance makes Kudo Yasuo admire Ye Zhao again in his heart.
β¦β¦ This person really never disappoints.
However, although these two songs are very good, which makes Kudo Yasuo have such admiration in his heart, but I don't know why, this time, he likes this song "Kiseki" even more.
He even thought in his heart that the single "Osaka Lover/ζ°Έγ«γ¨γγ«" can only be said to be Ye Zhao's ability to find the pop easily and know what the public needs, but this "Kiseki" may be a song that will lead the pop.
β¦β¦
After listening to the two singles once, Kudo carefully put the disc back into the CD case and put it away.
On the day the new single went on sale, there wasn't much time for him to take a break from his busy schedule, and soon, the first wave, or a steady stream of people, poured into the record store.
Although the consumers who will be dispatched on the day of the single's release are definitely the most attentive and loyal fans of this showdown, so even though the record store's promotional strategy is to focus on H Jungle Ith T, the people who came to buy the record were almost completely unwavering, and they rushed to the side of the singer they wanted to support.
However, the promotion of this thing is not actually aimed at this part of the iron fans, but those passers-by who are watching.
A record store, even if it is in the midst of a showdown between two groups of popular singers, will still be patronized by fans of other singers and people who come to visit the record store on a whim.
In a record store that focuses on H Jungle Ith T, many of these passers-by bought records from other singers and then took a record of H Jungle ith T to check out.
It's just that the record stores where Kudo Hoo works are like this, not to mention that there are so many record stores in Tokyo that have a partnership with Ai Hui?
In this way, under the strong propaganda offensive of Ai Hui, on the first day of the record's sale, although the supporters of both sides were on par with the die-hard fans, this part of the passers-by who were affected by the propaganda still made the balance tilt slightly to the side of H Jungle Ith T. 2k reading web