Chapter 108: The Beginning of History (Part II)

"Hey, three products to release?"

Jobs's voice fell, and after a brief period of stunned, Zuckerberg leaned over to Ahn Jun-hyuk's side: "Release three pieces at once?"

His doubts were also those stunned at the scene, as well as the doubts of everyone in front of the TV and computer, Ahn Junhyuk smiled, but did not answer him, but just raised a finger on his lips: "Shhh, listen carefully!"

"Shit! I hate suspense the most. ”

But this is the art of speech, and only suspense can arouse people's interest, and Steve Jobs knew it.

The sparse applause did not affect him in the slightest, those figures who were frowning or dazed, or whispering to each other, were not in his eyes, in front of the TV wall, he seriously bent a finger: "The first one, a touchable widescreen iPod!"

…… Does it seem real? Three at a time?......

Looking at Jobs, who had already entered the introduction session on the stage, Zuckerberg followed the other people who were also at a loss a little dazed, subconsciously clapping his hands, and in the distance were the unconditional cheers of avid Apple fans.

Jobs didn't care about all this at all, and he flexed his second finger: "The second piece, a revolutionary mobile phone." ”

It was only at this moment that people broke free from their doubts and confusion, and it was a long time ago that the new product had a mobile phone, so the applause rang out enthusiastically, and Zuckerberg even heard a business executive whistle behind him.

The suspense has been arranged for a long time, and everyone's hearts are slightly looking forward to it at this moment, and they can't wait to see the mobile phone in Jobs's mouth. How revolutionary exactly!

On stage, Jobs was indifferent, "the third piece, a breakthrough Internet communication tool." ”

He raised his hands slightly, as if he was conducting music, his gestures rose and fell slightly, and he said slowly: "So, three products." A touchable widescreen iPod, a revolutionary mobile phone, a groundbreaking Internet communication tool......"

Everyone was quiet. Waiting for his explanation.

But he didn't get started. Instead, he repeated: "An iPod, a mobile phone, an Internet communication tool." ”

People looked at him in bewilderment, and some thought he was stuck. Laughed out loud. But many more didn't understand what he meant. And those who know the Tao sit quietly in their seats, waiting.

For people's lukewarm reactions. Jobs was indifferent and simply continued to repeat slowly: "An iPod ......"

Hearing this, someone finally reacted, and they opened their mouths amusedly, his so-called three products, from beginning to end, there is only one, but this product integrates the three major functions of iPod, mobile phone and Internet.

They clapped their hands vigorously, and in the noisy noise, Jobs, who noticed that people had finally reacted, smiled: "Do you know what I'm talking about?"

He was greeted with a tidal wave of applause.

"It's not three separate devices!" the sound bombarded the air, and in the bright lights, a huge phone icon appeared on the video wall behind him, and looking around, the old man excitedly read out the manifesto he had been waiting for for nearly three years: "It's a piece of equipment, we call itβ€”"

β€œβ€”β€”iPhone!”

The entire empty building seemed to shake at this moment, and the sound spread out of the world, through television, computers, and through the invisible network covering the entire earth!

Far away in the office of Sony's headquarters in Manhattan, the department executive of Sony's department frowned and looked at Kazuo Hirai.

A phone with an integrated iPod, mobile phone, and internet capabilities?

"It's the concept of a smartphone. The executive of Suo Ai looked at the TV fixedly, was speechless for a moment, and said. Kazuo Hirai nodded.

On TV, Steve Jobs continues his proclamation: "Today's ......" gives a long shot, the picture is a picture of countless applause in the dark, the old man in the direction of everyone's applause, telling his ambition: "Today, Apple will reinvent the mobile phone...... This is it!"

The crowd laughed as a second-generation iPod and an old-fashioned telephone dial wheel, similar to a touch wheel, appeared on the huge video wall.

"Haha

Zuckerberg, who loves to play the most, applauded: "Man, I love this guy to death!"

Sitting beside him, listening to the deafening applause and laughter around him, Ahn Junhyuk shook his head helplessly.

On the stage, Jobs, who successfully stirred everyone's minds, calmly spread his hands amid people's whistles and laughter: "If this is the case, we can dismiss the meeting now." ”

In another burst of laughter, the press conference finally got to the point, no longer caring about the audience, Jobs paced back and forth two steps, and said: "Before we talk about it, let's talk about something called 'smartphones' on the market." ”

In front of the TV, Kazuo Hirai, who was also laughed at by Jobs's bad taste just now, immediately gasped a few times when he heard the words, restrained his emotions, and listened carefully.

Half a month ago, when he met Ahn Junhyuk, Ahn Junhyuk told him about the defects of the current "smart phone", he didn't care about it at first, because all smartphones are like that, and he can't imagine how to operate the mobile phone if there is no keyboard?

Ahn Joon-hyuk said that today's smartphones are like computers 20 years ago, but if you follow his description, the keyboard is regarded as the most failed part of today's smartphones, and you are ready to eliminate it, wouldn't it be the same as removing the keyboard from the computer?

Computers without keyboards...... That's worse than a computer without a mouse!

However, in the past half a month, he has thought a lot. It is undeniable that Ahn Joon-hyuk is not wrong in saying something, and current smartphones do have many flaws. The screen is too small, half of the area of a mobile phone must be taken up by the keyboard, and the keyboard has a single function, and if you want to use a certain software, the single function makes the operation quite complicated, and it is impossible to be as flexible as a mouse.

He has also been imagining, the most rear. Aim your sights on the touchscreen.

Touch screen in the field of high-end mobile phones, is no longer a new thing, just change the original screen into a cheap resistive screen, in fact, he has used Sony Ericsson and Nokia launched mobile phones with touch screen, touch screen is actually not easy to use.

It's a puzzle for him, and now, the answer to the puzzle will soon be revealed!

Kazuo Hirai stared at the TV for a while. The "arrogant" Jobs evaluated the products of his competitors as he used to do. The most popular smartphones of Motorola, Nokia, and Blackberry are bad.

β€œβ€¦β€¦ These so-called smartphones are generally the call function, plus simple sending and receiving emails, and the same Internet function as Xiaobei...... But here's the thing. They're not smart at all...... They all have an important problem. That is. The bottom half of them!" On the video wall, the top half of the screen is cut off from the pictures of representative models of smartphones of Motorola, Blackberry, Nokia and other brands. Leave the bottom half of the keyboard.

Amid the laughter from the audience, Jobs said seriously: "Yes, they are the most important questions...... Whether you use them or not, these plastic keypads have always existed, and everything on your phone has to deal with these gadgets, but if you want to use each software flexibly, it must have its own unique interface like desktop software. But not on this - the keyboard is already compact enough that it can't reserve more slots for function keys, and if it does, it will be difficult to maintain and upgrade the software in the future...... You want to add or modify a feature, you can't! because it's already sold out, you can't take it back, tear it down, redesign the keyboard and return it to the user......"

"So, how can we change this difficulty? Apple already has the answer, and that is ......"

In the TV picture, Jobs turned slightly sideways and pointed to the TV wall on the side: "...... Keep only one screen!"

And sure enough, it was!

In the venue, people's sighs sounded.

Looking at the appearance of the mobile phone with only one screen on the TV wall, Kazuo Hirai said secretly.

On the side, the executives of Soe Ai, who had been watching intently, frowned. He is engaged in mobile phone design, and he understands the difficulties of using touch screens better than Kazuo Hirai.

Is this what Apple calls revolutionary and groundbreaking?

Executives laughed, the touch screen is not as good as the keyboard!

"Hirai-kun, is this another prank by Steve Jobs?" he looked at Kazuo Hirai with a smile on his face, "If yes, then I will be happy to say that he has successfully deceived us again, if not, then I will be happier!"

"......" Kazuo Hirai didn't know how to answer, this ...... Is it the revolution in Ahn Joon-hyuk's mouth?

At the venue on the other side, Zuckerberg also looked at Ahn Junhyuk with a disappointed expression: "Ann, this is what you have always highly recommended......? Man, I don't mean anything else, but this ......" He gestured a few times, trying to find a more tactful word, but after a few efforts, he gave up and had to shrug his shoulders.

But to his surprise, Ahn Jun-hyuk still sat in his seat with his hands on his chest.

Like Ahn Joon-hyuk, Steve Jobs, who could clearly see the disappointment on many people's faces on the press deck, did not make any panicked moves, calmly introducing the newly developed "multi-touch" technology, as well as the operating system used by the iPhone, and its exterior design.

During this period of more than ten minutes, the venue was mostly in a state of silence, which should be extremely dangerous for a press conference.

Many times, this silence is a sign of failure!

Looking back occasionally, Ahn Junhyuk can even see that Phil Schiller, Jonathan Ivey and others who are sitting not far from him are constantly wiping their sweat, even if the air is not hot!

He knew that at this time, people still didn't believe what Jobs said, and the Internet was probably a mess!

……

……

As Ahn Joon-hyuk guessed, when Jobs showed the design results of the iPhone, the Internet was dumbfounded for a short time, and then suddenly became a mess.

"Shit! I dare to say that a touch screen is a breakthrough design, something that can be used by a small miscellaneous phone!"

"I don't want to say more, I'm so disappointed!"

"Jobs is really old, such a garbage thing, dare to say that it is on the same level as iPods and Macintosh......"

On the Internet in the United States, some communities of Apple product enthusiasts gather, and with each refresh, similar shocking remarks continue to dominate the page, and the situation is similar in other countries.

All the people who have used touchscreen mobile phones, or know about touch screens, are mostly pessimistically sighing, sarcastic, and regretful.

This situation lasted until Jobs began to demonstrate, and it did not dissipate.

When the technical explanations involved in the entire iPhone, built-in configuration and other technical explanations are finished, except for the moment when the iPhone slides to unlock, the novel unlocking method makes people marvel a little, and the subsequent performance is not satisfactory.

The functions of the iPod that were first demonstrated could not attract users, because in addition to the 3.5-inch large screen, the video and audio technology of the iPhone performance could be realized on the iPod, and then the demonstration of the call function, the so-called caller message graphic query, portable operation of the phone book, multi-person conversation, etc., etc., were not enough to show the shock of "breakthrough".

On the one hand, it is because traditional smartphones are not as inconvenient for people in terms of phone functions as Jobs said, and on the other hand, many people suspect that what he shows is rehearsed in advance.

Even until Steve Jobs began to demonstrate the power of Internet communication, it did not arouse enthusiasm, and most people were skeptical about this new thing that subverted traditional usage habits.

At the scene, listening to the voices that were becoming more and more perfunctory, whistling and cheering in support only when Jobs's speech was in the passionate stage, some Apple executives were already sweating.

In Manhattan, Kazuo Hirai listened with a gloomy expression as he listened to the executives around him criticize the iPhone little by little.

"To be honest, his initial swipe unlock was quite interesting, and the iPod demo was great, but Jobs apparently forgot that he was going to launch a mobile phone, and now what is it? an oversized iPod?" the executive smiled dismissively, "Oh, and should add a feature that can make phone calls, ha, an iPod that can make phone calls, that's a great concept, and then borrowed some of BlackBerry's ideas on calls, and called itself revolutionary...... Hehe, Hirai-kun, I don't know who you listened to, but obviously, this thing can't give me any sense of crisis, maybe, you should ask someone from the player department to come and take a look......"

Kazuo Hirai didn't say a word, lowered his eyes, and still looked at Jobs who was drinking water on the TV after demonstrating the weather gadget.

…… Could it be that Ahn Junhyuk is really out of sight?......

Containing doubts and frustration, he lingered in his heart, although he didn't want to admit it, but he knew that what Suo Ai said was not wrong.

Yes, the iPhone has a lot of highlights, but it doesn't look like a phone at all!

Many thoughts came to his mind, and just when his thoughts were confused and began to pull away, on the TV, after drinking water, as if he didn't notice people's disappointment, Jobs, smiled: "What is shown next is the most incredible part, and when I talk about it, I have to mention a partner ......" (to be continued......