Chapter 109: The Beginning of History (Part II)

The iPhone function demonstration is divided into 3 parts, iPod, Phone, Internet!

Each function is divided into three stages, before the DEMO to the Internet, Jobs has already introduced, the third phase of the Internet demo, will use Jmap, then he said to mention a partner, as long as the audience pays attention to Apple News, naturally know who he is talking about.

On the live TV screen, a camera moved to the middle of the field, and in the not-so-bright light, Ahn Joon-hyuk was smiling and clapping as everyone around him.

The moment he saw Ahn Jun-hyuk, Kazuo Hirai subconsciously sat up straight, and he still couldn't forget the confidence he showed in the iPhone when Ahn Jun-hyuk demonstrated the inconvenience of smartphones to him that day. Although he is disappointed now, he is still faintly looking forward to the turning point in his heart.

Kazuo Hirai's actions were taken into account by the Sony Ai executive, he pondered, and then suddenly realized: "Hirai-kun, is he the one who persuaded you to pay attention to the live broadcast?"

Kazuo Hirai didn't speak, but this was a tacit acquiescence.

The other party was stunned and smiled.

He doesn't know much about Ahn Junhyuk, after all, the industry is a little far away from each other, and the level of intersection is also different, only that he is a Korean, and he is the CEO of one of the hottest social networking sites on the Internet in the past six months, and the last time he heard the other party's name was not long ago when Jmap announced the initial success of the trial operation, which caused widespread repercussions in the media.

He knew that he was a young man with a lot of ideas — although he, like many media outlets, thought the other party's ideas were unrealistic. But in the tech industry, most of the time people with ideas are worth far more than people without ideas, and perhaps by chance, an unrealistic idea can become a valuable idea.

Like, no matter how much he thinks Ahn Jun-hyuk, Zuckerberg and even Facebook are whimsical from beginning to end, he can't deny that those young people are succeeding, even if he doesn't understand it.

This is a must-have quality for a business executive.

However, even with such a cognition, when he realized that it was Ahn Junhyuk who persuaded Kazuo Hirai. What comes to mind in an instant is also ridiculous.

"Hirai-kun. You ......" The smile was fleeting, and it was just a start, and the executive suppressed the ridiculous feeling, after all, Kazuo Hirai said no matter what he said. It has also entered the top management of Sony. Strong operational capabilities. It's Stringer's "American Gang" again, and no one can be sure where he will go next, so there is no need to spoil relations.

I saw Kazuo Hirai looking at the TV without blinking. He said nothing more, and watched with some boredom as the old man continued his speech on the television footage that had re-shown the camera to Jobs.

"Yes, it's the CEO of Facebook, Ahn from South Korea, I just saw that there is a camera pointed at him, and it seems that everyone understands what I mean!"

Jobs, who was standing on the stage, said humorously, and the whole venue burst into laughter, and there were even a few young female voices in the distance, screaming Ahn Junhyuk's name. Jobs looked surprised, put one hand to his ear, and listened: "What did I just hear, young girls, what are you calling?"

In the venue, Ahn Junhyuk's fans, who came specially to come, were stunned for a moment, but quickly reacted, and several girls who knew English stood up and shouted hoarsely: "Ahn! Joon!

The moment the shout sounded, many people whistled kindly, and Steve Jobs on the stage also smiled brightly: "It seems that Ann is very popular with the girls, and when I demonstrated the iPod function before, I thought I should play Ann's album, or the movie he acted, in that case, maybe before the iPhone is launched, Apple will have more young supporters...... Well, I like young people, we've made quite a bit of money from them over the last few years. ”

"Ha Lu Ha-" The venue was suddenly drowned out by laughter, and Ahn Jun Hyuk, who was included in the camera again in the live TV, raised his hand slightly to cover his face.

That's the charm of Steve Jobs, maybe he was terrible in private, and I don't know how many people would want to gnaw on his bones, but he was still a genius, whether it was business sense, market grasp, or performing arts.

He always stirred up emotions and made people quiet, laugh or be solemn with his words, and even though the iPhone demo had not been a success so far, no one thought the event was terrible because it was Steve Jobs who hosted it.

"Don't be shy, Ann, it's good to have young girls in favor. In the midst of another laugh, Jobs played with the remote control in his hand and said: "Ahn is a very talented person, of course, I don't mean that he is a singer or an actor, in fact, during the preparation of the press conference, Ahn lobbied me: Hey, Steve, how about using my work when demonstrating the iPod function? I asked him: What is it for? He said he wanted to advertise himself." ”

"Why not?" said Jobs, shrugging: "Of course it's fine, but how much does advertising cost?" He spread his hands, paused for a second, and said regretfully: "Then, the demonstration proceeded according to the original plan......

The moment his words fell, the whole venue was almost overturned by laughter.

Seeing that the scene that couldn't raise the atmosphere because of the previous demonstrations finally became noisy again, everyone's emotions were actively mobilized, and Jobs finally let Ahn Junhyuk go for the time being, and said with a smile: "Okay, it's just a joke in front, "Pirates of the Caribbean" didn't pay me a penny for advertising. What I want to say is that Ann is very talented, and this talent is his vision, and his brain. ”

In the midst of the fading laughter, Jobs made a few gestures: "You know, his Jmap, a perfect idea...... Especially when combined with the iPhone, it is just like the iPhone, beyond people's imagination, incredible. ”

……

"Oh, I don't think there's anything strange about the iPhone. ”

Listening to the low ridicule of the executives around him, Kazuo Hirai looked gloomy, and his heart contained disappointment. It's not just the disappointment with Apple's new product, but Ahn Jun-hyuk.

Last year, it was his idea to invite Ahn Joon-hyuk to be the operating officer within Electronic Entertainment.

On the one hand, he was impressed by the performance of the other party - Ahn Joon-hyuk's speech on Facebook's full openness and news feed launch showed all the basic conditions for a successful operating officer, and the reason why that speech was exciting and rated as a classic was because the content of the speech firmly grasped the theme of the product and gave it the mission of sublimation.

Even if it doesn't have all the things he mentioned in his speech at the moment. But it does not prevent investors and users from imagining according to his speech.

Kazuo Hirai has had a vague idea since last year. He is ready to reform Sony Electronic Entertainment if he takes over as CEO. The content of the reform does not involve hardware, and Sony's technical reserves in hardware are not inferior to any technology group, and its only problem is. Rigid systems cannot adapt to the changing times.

Now the thoughts of those in the group. Still stuck in the last century. They couldn't comprehend the changes in the form of entertainment in this world with the advancement of basic techniques.

They also thought that now they had to go to the cinema to watch a movie. You have to buy a hard disk to listen to music, and you have to buy a game card to play games.

They still think that this is an era when terminal companies control everything, but they don't notice that the network is covering more and more people, and the channels between goods from content to terminals have already been countless times wider, and terminal merchants can no longer control the right to speak in the market.

The reform that Kazuo Hirai is preparing is the software aspect of Sony Electronic Entertainment - game production!

He is ready to change his strategy and focus on the development of electronic entertainment from a simple terminal provider to a content expansion, of course, not simply expanding the game production department, but attracting third-party game providers.

Technical difficulties can be overcome, design flaws can be improved, but if a console doesn't have enough game support...... So what if the technique is strong?

Apple has already taught them a lesson in this regard.

However, this reform method is still a bit risky, and he is not sure enough to prove himself right, and since taking over as president, he urgently needs an assistant who understands the importance of "content" to help him implement this reform.

At that time, Ahn Jun Hyuk came into his eyes like this, and to be honest, after studying Ahn Jun Hyuk's movements and analyzing his purpose, Kazuo Hirai was very surprised by the young man's keen touch.

When others are still controversial about the development of Web 2.0, Ahn Jun-hyuk has announced in his Facebook speech that he will build an application platform, open access ports, and let more manufacturers join the Facebook family - this step of the strategy is clearly to enrich the content supply chain, which coincides with his strategy of attracting third-party game providers.

What's more, Ahn Jun-hyuk also understands the importance of terminals, and he had a strategy to pocket Pan-Thai as early as last year's war with SK, even if it fell short in the end, it was still glorious.

It was for this reason, coupled with the mountaineering doctrine that prevailed within the group, that Kazuo Hirai was tempted to try to bring Ahn Joon-hyuk to Sony. A reform can not be successful with a pat on the head, and any mistake or omission in the specific implementation link can lead to a reform that was originally good, but in the end it becomes a blood-sucking tumor.

Even if the distribution of interests within the group later led to the death of this idea, Kazuo Hirai never gave up, so he later made an appointment with Ahn Junhyuk in Japan, which is why he has today.

But now, he's a little disappointed......

……

……

Far away in South Korea, seeing Jobs' praise of Ahn Junhyuk retold in the live text broadcast on the front line, Yun'er smiled happily and squinted: "This old man is very cute!"

In the warm but dark bedroom, the two girls shrunk in the quilt, the ghostly light emitted by the laptop screen illuminated their delicate faces, the longer but the smaller Taeyeon looked, and gave her a blank look: "As long as people say oppa is good, you say he is cute, who just saw Jobs ridiculing oppa, and gritted his teeth?"

"Hmph!" Yuna didn't care, and happily switched to some chat rooms that were also talking about MacWorld, and looked at Ahn Joon-hyuk's name refreshed line by line, and her mouth couldn't close her mouth.

"Speaking of which......" Taeyeon looked at Yoona's side face with a strange expression. "Yun'a, have you noticed that when you mention OPPA now, your whole person has changed......

“……”

Yuna was suddenly startled, and a trace of panic flashed in her eyes, but it was immediately covered by her dazed expression of the actor's instinct to mobilize, she turned her head and looked at Taeyeon suspiciously: "What has changed?"

"Changed ......" stared into her eyes, Taeyeon seemed to be a little short of words, and waved her hand after a moment: "Forget it." I can't tell. You don't think I said it!"

"Oh......"

Yun'er pretended to be confused and agreed, but in her chest, her heart was already pounding like a deer, and she was nervous.

Fortunately. Taeyeon doesn't seem too sure!

…… Lin Yun'er. Pay attention to it later...... She was secretly wary of herself. But of course, it can't be changed all at once, that would be too deliberate, so the next time. He continued to rush to the news in the chat room that those people were talking about Ahn Jun Hyuk.

Of course, the girl who is immersed in vigilance and role-playing will not see that Taeyeon, who sometimes looks at her side face, occasionally flashes a trace of complexity in her expression.

At this time, in the afternoon in San Francisco, at the MacWorld venue, after Jobs briefly introduced the function of Jmap, he probably heard that there were still girls in the audience calling Ahn Junhyuk's name, so he smiled and said: "I spoke for about 4 minutes, and the girls in the audience also called Ahn Junhyuk's name for 4 minutes, I feel thirsty now, girls, can you take a break?"

People burst into laughter, and many looked back at the place where the sound came from, but the girls didn't mind being watched at all, and one of the most daring even replied, "We're not tired!"

"But I'm going to get a demo soon, and you're going to interfere with me. Jobs spread his hands helplessly, "I'm very expressive, but now I'm standing on the stage, and you're calling Ann's name, which makes me very painful." ”

"Haha

"Of course, as an old man, I really can't see the lovely girls disappointed...... Amid the laughter of the people, Jobs held his chin in one hand and thought for a moment, and made a gesture to take off the microphone: "I'll give the next demo to Ann?"

Everyone was applauding for his humor, and offstage, Zuckerberg clapped his hands vigorously while hitting Ahn Jun-hyuk on the shoulder and teasing: "Man, how much advertising money did you give Jobs?"

This is naturally borrowed from the joke that Steve Jobs made not long ago.

But to his surprise, Ahn Jun-hyuk, who had not spoken much beside him, actually took out a small head-mounted microphone from his pocket, pinned it to his ear, and then stood up.

Zuckerberg's eyes widened: "Ann, you ......"

"This has been arranged a long time ago, and I haven't told you about it. Ahn Jun Hyuk smiled, but his expression was not very happy.

At this time, Jobs, who was in the center of people's eyes in the distance, also took two steps back in the applause of the people and rubbed his hands: "OK, the front is still a joke, of course, the joke is limited to me teasing these cute little girls, and next, the demonstration of Jmap will be carried out by Ann...... Ann, please come to the stage!"

The moment he said this, the applause and laughter that were still left in the audience stopped abruptly.

People were amazed to see a young Asian man wearing glasses, smiling and walking up to the press stage from the side, and then shaking hands and hugging Steve Jobs under the eye-catching Apple logo on the TV wall!

This is...... It's true?

A few flashes of light subconsciously lit up in the darkness, it was the light from the camera, the scene offstage, in front of the television, and in front of countless computers, and people opened their mouths in astonishment.

It's true?

Countless people have such a question in their minds!

Steve Jobs...... Giving up the demo to an outsider, or is it April Fool's Day?

Almost everyone was stunned, the venue was silent, and the eyes of those watching the live broadcast in front of the TV widened in surprise.

Kazuo Hirai, who was also in front of the TV, and the Sony Ai executive looked at each other, and they could see the surprise in each other's eyes, the difference was that the Sony Ai executive was surprised by the relationship between Ahn Junhyuk and Apple, while Kazuo Hirai was surprised:

Could it be that Jobs is also preparing to poach Ahn Jun-hyuk?

……

……

"Steve......"

Handshakes, hugs.

Ahn Jun-hyuk sighed, and in his sigh, Jobs smiled and patted his arm: "Behave well!" and then retreated to the stage, his elbows propped up on the edge of the stage. Under the silent gaze of the people, he raised his hand to Ahn Joon-hyuk and motioned for him to start as soon as possible.

This is a matter that has been decided a long time ago, but standing here at the moment, Ahn Junhyuk's mood is still very complicated.

He understood that Jobs had given him the task of demoing Jmap when he was planning the press conference, and he also understood that in order to convince the board of directors to agree, and even to convince Jonathan Ivey, Cook and others, this half-month preparation period. How many meetings Jobs was going to have. How many people to communicate with, how many words to make, how many things to promise.

He understands all this. It's all Jobs' effort and trust to pull him into Apple.

He once refused. When I first heard that Steve Jobs was about to give himself the task of demoting Jmap. Ahn Joon-hyuk clearly felt that heavy responsibility, especially since he knew better than anyone what this press conference meant to history.

But he couldn't say anything when he refused. Jobs chose the biggest temptation for Ahn Joon-hyuk as the first step to win him over.

Just as everyone knew how important the iPhone was to Steve Jobs, Jobs also knew how important Jmap was to Ahn Joon-hyuk. Ahn Junhyuk is the CEO of Facebook, but Facebook is Zuckerberg's, anyone who knows more about Facebook's situation knows that to a certain extent, Ahn Junhyuk is actually set aside by Zuckerberg, and he can sit firmly in the CEO position because of Zuckerberg's support, once the two have a disagreement, it will bring turmoil to the entire Facebook.

No aspiring CEO would allow such a situation to occur, and no sane person would blindly assume that two different people would always be in lockstep.

JMAP is an important force for Ahn Joon-hyuk to consolidate his power – and no one understands this better than Steve Jobs, who understood Jmap's core values.

Jmap has a very powerful enemy, Google Maps!

Although its trial operation was successful, but today's Facebook is still very weak in the face of Google, and the product competition is not enough, Google can also choose other ways to "retaliate" against An Junhyuk, if you don't want to fight back, An Junhyuk not only needs to win a strong enough backer, but also needs more opportunities to show Jmap to the outside world.

Enough of a sensational chance!

Now that Jmap is just starting to develop, there's no better way to do that than at the iPhone Launch.

So this temptation cannot be refused!

Jobs has been rolling in the mall for more than 30 years, and in these 30 years, he has accumulated enough wisdom to see a lot of things, use a lot of wrists, and he can make you even if you understand what his purpose is, and still willingly jump into his open cloth bag.

Many thoughts flowed through his mind, and at the signal of Jobs, Ahn Jun-hyuk took a light breath, and those chaotic thoughts seemed to be sucked into the depths of the heart lake, and he looked at the crowd sitting silently and blackly below, and his brain was calm!

The people were silent, Ahn Junhyuk knew that they still couldn't figure out the situation, and they didn't know what was going on. Some people look at them with mockery or disgust.

After all, this is Apple's press conference, and people want to meet Steve Jobs, not the sudden Asians.

He didn't care, though.

"Before the demo, first of all, I would like to thank Steve for giving me this opportunity. Standing in the center of people's sight, Ahn Junhyuk clasped his hands slightly crossed, his thumbs against each other, and looked around calmly.

Once in the working mood, he will do his best to do it well, and no one can find nervousness, crampedness or apprehension in his face.

"I remember the first time I learned that he was going to put me on a pitch for Jmap, and I was amazed – oh my God, I never had the opportunity to do this in my life as an actor, and I didn't even dare to ask Steve to advertise for me, because I couldn't afford to pay for the advertisement!"

The audience, who was silently watching, thinking that he would recite a bunch of diplomatic words, suddenly chuckled.

"Of course, I just learned that Pirates of the Caribbean didn't pay Apple a penny, and this kind of operational strategy is too unsuccessful, so now I feel comfortable standing on this stage. Ahn Jun Hyuk looked at Steve Jobs, who was cracking his mouth with joy and his eyes were gone: "I did the calculation for you in the audience, you just played "Pirates of the Caribbean" for 2 minutes, and we counted it for 3 minutes with the poster that appeared on it! You helped it promote it for 3 minutes completely free......

An Junhe paused and sighed: "Do you know Steve, the money I spent on buying an iPod in the past few years is enough to buy the entire time of the press conference to advertise for me!"

"Haha

Everyone in the room laughed, including Steve Jobs, who couldn't be seen from the scene, but in the live TV footage, there was a scene that recorded Jobs laughing so much that he couldn't lift his head.

Many people suddenly found that it didn't seem like a bad idea to hand over the Jmap demo to this Asian person.

Of course, many Facebook users have been cheering online for a long time, and Ahn Jun-hyuk's Facebook page is the company's most popular, with more than half a million people leaving a thumbs up on his page since the launch of the "thumbs-up" and "foot-to-feet" features.

Steve Jobs knew how to liven up the atmosphere and catch people's eyes, and he also knew it.

Ahn Jun-hyuk slowly walked a few steps amid the laughter and began to get to the point: "In the previous time, Steve once said that it is lucky enough to be able to participate in a revolutionary product in his life. Today I am lucky to be involved in the launch of the iPhone. Apple is a great company, Macintosh, iPod are revolutionary products that have changed the corresponding market, Macintosh is a little far away from my time, I don't have a deep experience, but the iPod has changed the music market is what I have witnessed, it curbed the abnormal development of digital music, it allows singers like me to continue to perform their favorite songs......"

"It's saved the industry!"

Bang la la blah!

Ahn Junhyuk's deep voice ushered in a round of applause for him.

Looking over the dense crowd, Ahn Jun-hyuk smiled slightly, and continued in applause: "Now, it's an iPhone!"

"I know that many people have doubts in their hearts, and the various features that Steve demonstrated before make the iPhone not look like a mobile phone. Standing by the TV wall, he said this, and the audience suddenly exchanged ears, and people looked at each other suspiciously, but soon, attention was focused on Ahn Junhyuk.

They suddenly wanted to hear what he was going to say.

In the sight of people's gradual anticipation, Ahn Junhyuk glanced for a moment and smiled: "Yes, an iPhone is not a mobile phone!"

Wow –

There was a sudden commotion in the field.

In an office at Sony's headquarters in Manhattan, Sony's executives looked at Kazuo Hirai in amazement, and Kazuo Hirai was stunned.

Ahn Jun-hyuk, who was standing at the place where the lights converged, didn't care: "In my eyes, the iPhone is completely different from any mobile phone on the market at present, its functions far exceed the range of mobile phones, I know that I have seen the previous DEMO, some people will think that it is an oversized iPod, but I want to say, no!"

The lights cast Ahn Jun-hyuk's shadow on the stage, and in the sight of people who seemed to be more blazing than the lights, he was calm:

"It's not an iPod! It's not just about letting you listen to songs and watch videos anytime, anywhere, it's the most groundbreaking thing, it's not an iPod that can make phone calls – it's an iPhone!"

"I'm honored to be here to demonstrate the most incredible part of it. After saying that, Ahn Joon-hyuk ignored the discussion in the audience, walked to the TV wall, and picked up the iPhone on the podium.

Unlock, open Jmap!(To be continued......