Chapter 297: Victory in Hold

In fact, after entering the 90s, it is difficult to say that the "new element" in pop music is really a "new element".

As early as the 60s, 70s and 80s, all kinds of talented and bold experimental musicians began to try to integrate various "non-mainstream" alternative elements into their music.

It's just that these "non-mainstream" alternative elements did not find the balance with the mainstream market at that time, and they did not integrate with the times and be accepted, so they could not succeed commercially.

In addition to this, it is also necessary to take into account the issue of age and popularity.

From the 80s to the 90s, from the 90s to the millennium, pop music has been different in terms of composition, lyrics, melody structure, and the form in which the singer himself appears.

Just like the original film actors were trained by the film companies themselves, and sent special scriptwriters to tailor the scripts according to their own conditions.

The original singers, also through the training of record companies, asked composers to tailor lyrics for them according to their own image and personal characteristics, as well as their voices and singing skills.

It's just that later, because of the recession of the film industry, film companies have carried out rectification, cancelled studios, and no longer trained actors on their own, and the form of existence of film actors has changed.

The actors who used to work exclusively for film companies are gone, replaced by actors who travel between two different screens in movies and TV series, and idol singers who have crossed over into the film industry.

And those directors and scriptwriters who were originally affiliated with the film company, because the studio no longer existed, broke away from the film company and established their own production companies. Since they are no longer constrained by the framework set by the film companies in the past, the themes and content of the films are becoming richer and richer, and more and more in-depth films have appeared.

In terms of pop music, it has also taken a similar route as movies.

When the road of idol singers reached its peak, this kind of tailor-made singers gradually lost their appeal to the public, and songwriters were no longer limited to just being behind the scenes, singer-songwriters came to the stage with their own works.

In the same way, because they are out of the tailor-made framework, these singer-songwriters can freely express in their own music what they could not express when they were making wedding clothes for others in the past, and the lyrics and melodies have become diverse, and the forms of singer existence have become diverse, and pop music has truly blossomed in the 90s.

After entering the new millennium, the era of network distribution has arrived, the CRBT business has grown wildly, and things like song clips have also appeared. In order to match the timing of RBT, the long metaphors and long sentences that used to be used have been reduced accordingly.

On the other hand, in the 90s and the new millennium, the way people get along with each other in different eras has also changed, so the form of writing lyrics has also changed.

What is popular in one period of time may not be equally successful in another, with a completely different background. And what is obsolete in a certain period of time, maybe even earlier, is in fashion.

However, just as fashion is a cycle and colors change over a 12-year cycle, television, movies, or music are all a process of rising and falling, slowly falling silent, and then rising again.

After entering the new century, the singers who used to sell well in the 90s suddenly became unpopular, not necessarily because their music standards declined, but because their creative methods, or publicity models, etc., did not keep up with the trend of the times and no longer meet the tastes of today's public, so they were abandoned and fell off the line.

From this point of view, it is actually a very safe way to copy the singers who shined in the 90s and did not completely fall silent until the new millennium.

Because these veteran singers not only have the experience of pop music accumulated over the years and the aftertaste of the 90s that remain on them, but also have new elements that have been experimentally integrated into their original style in order to follow the trend of the times.

Because of this, Ye Zhao has no doubts about whether the single "Osaka Lover/永にともに" will be successful. He believes that this single will definitely be a big hit.

Although it is a post-millennium group, Bitter Cola has a perfect balance between the old and the new, and its supporters are distributed among all ages, so it can be said that it is a group that transcends the limitations of the era.

And the dream come true is a good old group that survived the big waves of the 90s, and survived, and the indirect is unique and profound about pop music.

It is not surprising that these two songs will be released as double-A singles.

In contrast, the song "KISEKI" is different.

IF YE ZHAO IS IN THE PERIOD NOW, THE GROUP END Γ— YURI JUST BROUGHT RAP AS A MUSIC FORM TO THE MAINSTREAM STAGE, AND AFTER THAT, Tetsuya Komuro, one of the most sensitive musicians in the 90s, cleverly integrated the elements of rap into JPOP when other record companies were just following suit.

And these also gave him the confidence to boldly try new elements.

However, in addition to adding new elements to the song, what makes this "KISEKI" more trendy is its melodic structure that is different from the best-selling songs of the 90s.

To take out something that is many years ahead of schedule is to run the risk of being "out of place".

So, when he heard Yuki Tamura and Rikuto Watanabe say that this song was in vogue, he was a little surprised in his heart. But in addition to the accident, he felt that it was a matter of course to have such a result.

Despite the limitations of the times, just as good things are good for a long time, and noble things are never ordinary, as a true national song, the song "KISEKI" has a charm that makes the public accept this difference and fall in love with it.

Although this battle with the Komuro family has just begun, and he is still on the weak side in terms of publicity, through the feedback from the people around him, Ye Zhao's confidence in his ability to win the championship has increased a lot.

Now, after all, he has one of the most crucial things in his hands to win, and that is the recognition of these two singles by listeners. This kind of word-of-mouth cannot be compared with no matter how much publicity or how strong the popularity.