Chapter 296: Feeling pitiful and funny
The record store on the second day was similar to the first day, and it was still a battle between Ye Zhao and H Jungle Ith T.
Because of the huge momentum of this showdown, after the release of the disc report, the record companies that did not want to get involved in this troubled water chose very wisely to help their singers of equal strength avoid this week's schedule.
After all, in the week when the two singers who have been hyped up for half a month of "showdown" are fighting head-on, there is a high probability that they will become victims of the struggle between the two sides, and it is still the kind that can't make a splash.
Even if they sent a group of powerful singers, or the singers who released the film this week, they just happened to go to the shit luck and won the weekly championship, and now Ye Zhao and H jungle ith t, or being and the Komuro family, are clearly going to fight the winner, and at this time, they ran out to intercept Hu and steal the show......
Originally, these two people felt that they were coming, but they ran to knock on the door to borrow soy sauce, so that people couldn't go up and down, didn't this offend people to death. It's still the kind that offends the two families in one go.
This kind of thing, for record companies, is naturally something that can not be done.
However, compared to the first day, Kudo found an interesting thing.
That is, among this group of consumers queuing, there are fewer people who come purely for H Jungle Ith T, and the reason why there is still that feeling of being on par with yesterday is because the passers-by who were affected by the publicity bought the single, thus filling the gap with Ye Zhao's supporters.
From this incident, Kudo also deeply realized that the role of publicity in record sales is becoming more and more important.
Naturally, the effect of propaganda is very good and powerful.
Thanks to the overwhelming propaganda of Ai Hui, many passers-by who were originally in a state of wait-and-see and indifference were taken to H Jungle Ith T.
However, if this momentum is to be maintained, the side being advertised must meet the sense of anticipation that consumers have when they see the ad. Otherwise, you will be punished for not meeting your expectations.
After all, a sense of expectation is a good way to help singers go further and further if they are used well, and if they are not used well, they will become poison that will eat singers.
……
"That's amazing!"
Early on the morning of the third day when the single was released, when he returned to his office in Roppongi, Yuki Tamura said to Ye Zhao with emotion.
This is the second time I've said that, Ms. Tamura. Ye Zhao reminded.
The first time I said "amazing!" was yesterday, the day after the single was released. In order to support his own boss, Yuki Tamura, on the night of the single's release, went to Shinsedo, next to the station, to buy these two singles when he got off work.
In her words, it is, "The store is almost packed, and when you look at it, everyone has a single of you and H JUNGLE ITH T SAN in their hands, and it's either yours or H Jungle Ith T-san." ”
Through her words, Ye Zhao imagined some scenes about the record after it was put on the shelves. For someone like him who can't see it with his own eyes, it's not bad to be able to get some information from the people around him.
"Because it's really amazing. Yuki Tamura said.
"Well, tell me what's so powerful. Seeing that her expression was so solemn, Ye Zhao also took it seriously.
"Actually, I went to Shibuya with my friends after getting off work yesterday. "Yuki Tamura," Ye Zhaosan's "Kiseki" is played everywhere in Shibuya, and since I arrived in Shibuya, I have always heard this song along the way, and by the time I finished shopping, there was nothing left in my head, only the melody of the song that echoed repeatedly. ”
As a favorite place for young people, Shibuya is naturally the most receptive to new things, and it seems logical that this song "Kiseki" will be popular here.
As a pop song, the most important thing is "popularity", and the initial sales of things supported by a sense of anticipation and topicality are essential if you want to continue to sell well.
Therefore, from Yuki Tamura, he got the news that "Kiseki" was popular in Shibuya, and Ye Zhao's mood suddenly improved.
"And there's an interesting thing that happened in between. Yuki Tamura continued, "Ye Zhao-san also knows, and now the advertising space in the Shibuya 109 building is occupied by the cover of H Jungle Ith T-san's single. ”
"Of course I know. Ye Zhao nodded, "Not only that, but I also knew that the advertising fee for that advertising space was not as expensive as I imagined...... "I knew that it wasn't that expensive, so I took the lead and rented it to have a good time."
"That doesn't matter. Yuki Tamura continued, "Isn't there a cover of H Jungle Ith T-san......'s single on the advertising space in that building?
"I originally wanted to echo it, but thinking that I was a staff member on Ye Zhaosang's side, it was not good to say it directly, so I just smiled and didn't speak. But when I think about it later, I feel very pitiful. It's a little pitiful, but it's also a little funny. ”
Indeed, it was obviously in his own propaganda home, but the opponent's new songs were playing everywhere next to it, and it was indeed a bleak and funny feeling to think about that scene.
In the streets of Shibuya, the melody of "Kiseki" is repeated in a loop, and Riku Watanabe, who is far away in Kyoto, brings another news to Ha Zhao, that is, in the streets and alleys of Osaka, the song "Osaka Lover" is now being played everywhere.
"It's been Ye Jun's song everywhere I go lately," Watanabe said on the phone, "especially the song 'Osaka Lover'." Actually, Kansai people are a little concerned about their Kansai accent being deliberately imitated, but in this song, the feeling of clumsily imitating in order to get close to the person you like is just right. Therefore, it is very popular here. ”
"Yes, it's really reassuring to hear Watanabe-san say that. Although in terms of the intensity of publicity, being is not as rich as Ai Hui, but this kind of singing is undoubtedly the best way to promote ten times better than advertising.
"However, although the songs of this double A single are very good, I personally prefer that single "Kiseki". Watanabe Lu expressed his opinion, "How to say, Ye Jun, who sings "Osaka Lover" or "Forever にともに", is continuing the previous path, but Ye Jun, who sings "Kiseki", is taking a new path. ”
"The single "Kiseki" is really an attempt. Ye Zhao echoed and added, "Although the new elements used are not necessarily qualified to be called new elements. 2k reading network