In Don's heart, there is a big game of chess.

Before, it was due to financial constraints and there was no room to play. Ever since he made a lot of money in the stock market, he has embarked on a series of strategic plans. From film to television, from TV stations to the animation industry, and of course, there is more important IP property rights!

IP property rights are the most important source of profits in the future, and they are the root cause of the Matthew effect for large companies!

After the 90s, the traditional toy sales model has been unable to keep up with the times, and Hasbro's sales have been declining year after year. Hasbro then changed its business strategy, embarked on a series of acquisitions, and went public last year.

But I didn't expect that just after the New Year, I encountered a bubble crisis!

Although Hasbro is listed on the New York Stock Exchange, not the NASDAQ, Hasbro has started its transformation into a gaming company through acquisitions in previous years.

In order to reduce the impact of the bubble crisis, Hasbro decided to sell its interactive game division directly and returned to the toy market, intending to carry out a series of in-depth development of its toy rights.

Such an idea coincides with Donn, and Andrew Mooney, the new president of Disney's consumer goods division!

Hasbro's toy characters, including My Little Pony, Pokemon, and other characters, have entered Disney World, Disneyland, and Disney City, and participated in the development of Disney's games division.

Correspondingly, Hasbro has obtained the right to use the rights of many derivative toy copyrights of Disney movies, which can be described as a mutual benefit.

At the same time, they also got a strategic cooperation invitation from Down Pictures!

Compared with Disney's traditional and conservative copyright development model, Down Pictures obviously has a large pattern, a wider scope, more strategies, and more sincerity!

Comics, animation, movies, television, toys, and games are all in one!

Tang En also invented a novel concept specifically for this purpose - the pan-entertainment big copyright model.

Hollywood is the mecca of entertainment, and movies are the entertainment faucet.

For such a cooperation invitation from Towne Pictures, as long as Hasbro's board of directors is not stupid, it will not refuse at all!

After more than 20 days of negotiations, Hasbro and Towne Pictures finally reached a unification on June 3 on the ownership and distribution of the "big copyright", involving a total of 12 major projects and more than 70 small projects.

Like the previous cooperation between Hasbro and Disney, the cooperation between Hasbro and Down Pictures does not involve financial exchanges, only the exchange of interests and future profit distribution.

For example, Marvel Entertainment can use the comic rights of seven toys, including Transformers, Special Forces, Masked Fighters, MSI Superman, Magic Knight, Cosmic Knight, and New Era Warriors, for free, and create related original stories.

For example, Hasbro can use Marvel's comic book characters and stories to repackage and market its toys.

For example, the copyright of Down Pictures is only 10 years. Within 10 years, Don Pictures did not start a big movie project, and Hasbro could unconditionally take back all copyrights. If the movie fails at the box office, Hasbro can also take back the copyright and change the partner.

This is a bit similar to Marvel's sale of the rights to superheroes back then.

The difference is that there are successful precedents for comic films, "Superman" and "Batman" are both popular all over the world, so there are many companies that buy the rights.

However, playing with the movie...... Everything is unknown.

Who would dare to play like this except Donn?

In order to make a big movie for its toys and drive sales, it is normal for Hasbro to make concessions on copyright. There is even a contract that Hasbro has to pay no less than 10% of the sponsorship fee for the film's investment. If the global box office exceeds $500 million, Hasbro will also provide an additional 1% of the film's cost for every $100 million increase in the global box office.

In exchange, Hasbro received more from the derivative rights to the film. Especially for toy sales, Towne Pictures only takes 20% at most, which is simply the most aggrieved terms signed between Hollywood and toy companies since ancient times.

Hasbro previously obtained Disney's Mickey Mouse, Donald Duck and other toy licenses, Disney has to take 80% of the total profit!

On this condition, Hasbro is crying and shouting to beg, there are so many toy companies, and there are dozens of toy companies kneeling to beg Disney to cooperate.

In order to achieve this strategic cooperation involving many channels, Tang En showed enough sincerity, and Hasbro also gave him all his trust, and even allowed Tang En to make a small number of image modifications to Hasbro toys for the filming of the movie.

In short, Down Pictures and Hasbro have reached the largest copyright strategic cooperation between a film company and a toy company in history!

Alan Hassenfeld is the chairman, CEO, and president of Hasbro, his father is the founder of Hasbro, and his older brother is the leader of the previous generation.

He didn't have much interest in comics, animation, and television, and what really moved him was the movies, the movies made by Donn!

"Donn, now that the contract has been signed, I want to know, when will the movie be made?" Alan Hasenfield also knows that a lot of the promises made at the negotiating table are nonsense.

Sometimes, it is not as important as a person's face, such as a big director like Don En, who is both famous and wealthy.

Tang En smiled: "Alan, didn't I say it, the current special effects technology is far from enough, and within 5 years, the movie will not be able to establish a project." ”

Alan Hasenfield frowned, not quite satisfied with Donn's statement, "It's too long!"

"Actually, there's no need to worry, our strategy is to use manga as a sentinel and animation as a pioneer. After all, the cost of the movie is too high, so be cautious. ”

Donn's optimistic appearance obviously couldn't convince Alan Hassenfeld, "Donn, in the 80s, we worked with Marvel and launched a series of "Special Forces" comics and animations, which was not very pleasant. ”

Don En smiled: "But didn't the result also make the special forces set of toys sold to the world? Besides, Marvel is my company now, Allen, you should be able to see my sincerity." ”

"I've had enough of shoddy cartoons!" said Alan Hassenfeld's face with a bit of irritation.

The reason why Hasbro's toys are sold all over the world initially relied on the promotion of cartoons, most of which are Japanese animations.

But this kind of animation, it was okay to watch in the eighties, but now it seems that it is rotten into slag!

This is also part of the reason why Hasbro's toy sales have been declining year after year.

That kind of garbage cartoon, the quality is not as good as "Cat and Mouse" and "Donald Duck and Mickey Mouse" half a century ago, it is simply heartbreaking.

This goes straight to Donn's heart.

Don Pictures failed to recruit Chris Meledandley, so it gave up the strategy of building its own animation department. Without a soul character, the animation department can't be built at all.

Donn's current idea is to make a few cartoons at random, hand them over to Nick Rodeon Channel, and repay the favor.

From now on, the two are clear!

The reason why he made such a big battle was mainly for the sake of future movies.

"Alan, although we have reached an agreement on the rights to seven sets of toys, it is impossible for all toys to be adapted into films. Some of it will be made into cartoons, some of it will be made into TV series, and some of it will be made into movies, which is our original intention. ”

Don't blush, his heart didn't beat.

In fact, his original idea was to imitate the "Avengers", create a "Hasbro" series, and then fantasize about sweeping Hollywood like the Marvel Universe.

But soon, Marvel Entertainment and Marvel Studios resolutely rejected Donn's unrealistic idea.

The most direct reason is that there are more monks and less porridge!

Marvel has more than 5,000 superheroes, and in addition to the Avengers, there are more than a dozen large and small alliances and organizations, all of which have a story and a future for adaptation.

If all seven of Hasbro's toys are put on the big screen, is there still room for Marvel heroes?

The film market is so big in total, it is impossible that the more movies, the more income, this is an anti-parabola.

It is impossible for Marvel to starve its own heroes to death for the sake of other people's children.

So Don has already thought about it, just like in his previous life, only putting Transformers on the big screen, at most plus special forces.

If the comics sell well, and the story of "Hasbro League" is also very good, maybe it can be moved to TV in the future.

The television market is much broader than the film market.

Don is not an actor after all, and no matter how well he disguises it, he can't escape the scrutiny of an old fox like Alan Hassenfield.

Alan Husenfield pondered for a long time, as if he was making a big decision, and suddenly asked, "Donn, are you interested in joining Hasbro's board of directors?"

"Huh?"

Don was stunned, and then he understood that Alan Hasenfield had made a big move for Hasbro's movie to be established as soon as possible.

Being on the board means that Don will be a director of Hasbro, and the premise of a director is a shareholder.

Hasbro is a Hassenfeld family company that owns more than 70 percent of the shares. In other words, Alan Hassenfield's words are equivalent to a resolution of the board of directors of Hasbro.

"I personally take out 5% of the shares and transfer them to you at the current stock price. How's that, are you interested?"

Hasbro is a publicly traded company with a total market capitalization of about $1.6 billion, and a 5% stake is $80 million, which is no pressure for Don.

……

Last year, Disney hired Andrew Mooney, a veteran brand marketing expert, from Nike Inc. to serve as the president of Disney's consumer products division, mainly responsible for the consolidation and redistribution of rights to Disney's characters.

Andrew Mooney has lived up to expectations, following a series of strategic partnerships with Hasbro, and recently made a bold and creative decision.

He integrated the princess images from Disney's princess animated films in the past few decades and registered them as the brand trademark "Disney Princess".

Next, it is to carry out a series of marketing and promotion of the brand series of "Disney Princess".

The No. 1 IP with the highest revenue from peripheral property rights in Hollywood history was born!