In the current U.S. market, stock splits are a trend. In the past four years, 375 of the S&P 500 companies have conducted stock splits.

Wall Street analysts point out that stock splits can often attract more investors and increase the liquidity of stocks while shareholders' equity and the company's total market capitalization remain unchanged. At the same time, since stock splits are often seen as a sign that the company's management is bullish on the market outlook, this move can often motivate the company's stock price to rise.

Now, in order to save the current decline in stock prices, Apple voted at the shareholders' meeting, and after June 1987, Apple split its shares again.

The current Apple is not an unrivaled and unparalleled giant in the world in the future, it can be described as miserable and depressed.

At first, Jobs encouraged his good friend, Oracle boss Larry Ellison, to buy Apple.

But at that time, Apple's market share had dropped to 4%, and Larry Ellison did not see any possibility of making a profit for Apple and refused to buy it.

Michael Dell, the owner of Dell Computers, even taunted Steve Jobs and told him to shut down Apple because no investment institution or big company would take over the mess.

Fortunately, through the Internet bull market, Apple escaped. Moreover, Jobs launched an IMAC with a good reputation, and its market share increased to 9%.

However, the Internet bubble burst, and although the stock prices of large companies such as Dell, Cisco, and HP have fallen sharply, they are large in size, have many users, and are full of confidence.

Apple, which is helmed by Steve Jobs, has suffered a lot of things, and has put the way to save the company on the small means of stock splitting.

After the split of the shares, Apple's total share capital has reached nearly 470 million shares.

Scott Swift was overjoyed to hear the news.

Under the orders of Donn, the big boss, he wants to eat a large number of Apple shares in the secondary market in a short period of time, which will definitely cause a shock in the stock price.

Once it is discovered that Down Capital is secretly eating Apple shares, the stock price will definitely rise sharply, which is definitely not in the interests of Down Capital.

It just so happens that Apple has now come up with a stock split, and just by taking advantage of this spring breeze, Scott Swift can sneak behind and increase his stock holdings.

This little thing did not bring joy to Don, and after successfully reaching a strategic cooperation with Hasbro, he successfully found a breakthrough in the film, television, and IP industries.

Only the animation industry is still in the dark.

The latest news is that Jeffrey Katzenberg has taken a tough stance. Although the performance of DreamWorks Animation is dismal now, he has to make a big gamble one last time.

"Jeffrey is an expert in hand-drawn animation, and he has had brilliant success at Disney. After founding DreamWorks, he realized the importance of computer technology and began to transform. In the past few movies, the combination of traditional hand-drawn and computer-drawn models was not good, and Jeffrey must have to make a bold attempt. Bill McNick explains.

Done's eyes flashed, "Could it be that DreamWorks Animation wants to learn from Pixar and launch an all-computer animated film?"

Bill McNick bowed, "That's right, now Blue Sky Studio is engaged in computer technology, and Jeffrey is definitely not far behind." I heard that Jeffrey is actively raising money from major shareholders and intends to adapt the famous children's picture book and make it entirely computerized. If it fails again this time, then DreamWorks Animation will definitely have to be split and sold. ”

“？”

A wry smile appeared on Don's face.

This is a classic in the history of Hollywood animation, just like Blue Sky Studios.

After the release and great success, it was the time when DreamWorks Animation was majestic, and it was difficult to acquire it.

"Forget it, Hollywood can't revolve around me, if you fail, you will fail. Don waved his hand and sighed, "By the way, how is the negotiation on Mattel's side?"

A few days ago, Disney just announced that it has registered the trademark "Disney Princess" and will incorporate previous and future animated princess movie series into this brand.

Such a super brand made Don feel full of pressure, and his thirst for Barbie was even greater.

Bill McNick shook his head, "It's not going well, Mattel...... Unlike Hasbro, their business philosophy is very conservative, lacks vision, and has no understanding of our concept of 'pan-entertainment copyright'. ”

"Then give them more explanations, the world's largest toy company, can't all be idiots, right?"

"Hard!" Bill McNick pouted, "unless we give up the greater good." ”

"What do you mean?"

"The way to work together is simpler and clearer. ”

Don realized, "You mean...... Spend money directly to buy copyrights?"

"That's right!"

Don laughed, "This Mattel company is too stupid, isn't it? Can't you see any long-term benefits? When Marvel sold the rights, it was because it was facing a bankruptcy crisis. Mattel does this, it makes people laugh out of their big teeth!"

Bill McNick smiled, "So, you agreed?"

"Agreed, of course agreed!" Donn's mouth crossed a little sarcasm, "Only focusing on the immediate copyright fee, but ignoring the long-term profit dividends, Mattel was acquired by Hasbro, it is not surprising!"

"Hasbro buys Mattel?"

Bill McNick was stunned, how is this possible? The current market value of Mattel is three times that of Hasbro!

Don waved his hand, "What I'm talking about is in the future, let's see, if Mattel continues this conservative and stupid business strategy, it will be finished sooner or later." Down's films, they're still worried about the risks?

Bill McNick is no longer surprised by Donn's confidence, "So what's next?

Tang En groaned slightly, "He is unkind, but I can't be unjust." Since it has been promised, it is still necessary to do it, at least Viacom did help in the public relations crisis. ”

"Then just find a studio to outsource and make a children's cartoon, which is enough to repay the favor. "Bill McNick knows Hollywood very well, and sometimes it's more important than promise.

"No, if the cartoon makes a mess, won't it disgrace the reputation of Tang En Films?" Don immediately shook his head, thought about it, and simply said: "It's good to just lend the copyright to Nick Rodian to use it once, don't they have their own animation studio? Let them do it themselves! If it's done, you can continue to make a sequel, if it's not good, it's just a shot and two scattered!"

"Well, that's fine. ”

Bill McNick nodded.

At this time, Reese Witherspoon secretly pushed the door and took a look, found Bill there, and smiled embarrassedly, "Sorry, I didn't know you were there, you continue to talk." ”

Tang En laughed, "Okay, we're done talking! Come in, is the filming over?"

Some time ago, Don Pictures encountered a crisis, and Reese Witherspoon directly asked for leave from the crew to tide over the difficulties with the company.

Such a move has aroused the recognition and goodwill of everyone up and down Tangen Pictures.

Reese Witherspoon generously pushed the door in and smiled sweetly, "I just finished filming yesterday!"

Bill McNick jokingly said, "Reese, it's too hard for you to come to work in the company just after filming, right? In my opinion, you should ask your boss for leave and find a place with beautiful scenery to go on vacation." ”

Tang En waved his hand and said boldly: "Bill is right! ”

Reese glanced at him with disgust, "How much can I have with paid holidays? $5,000 or $8,000? Do you know how much MGM paid me? $3 million!"

"Wow, Reese, you're rich, it's time for a treat!" Donn exclaimed exaggeratedly.

Angry Reese gritted her teeth, "I'm rich, even if I make a hundred movies, I won't be on the Forbes rich list!"

Bill McNick laughed, waved his hand, and stood up, "Okay, don't bother you to catch up, I'm going to work, that project needs some more preparation." ”

As soon as he was gone, Reese Witherspoon walked around Donn's large desk, turned around in front of him, and sat down in his arms with her arms hooked around his neck.

Don En smiled and said, "So active, the door hasn't been locked yet!"

Reese rolled her eyes playfully, "You know your mind is always on that kind of thing." ”

"Huh, what are you?" Donn was confused.

Reese bit her lip, "Don, can I ask you for one thing?"

"Okay!" Don replied immediately heartily, "What is our relationship? at least good friends, right? ”

"That's pretty much it!" Reese pursed her lips and smiled, very happy, "I have a senior brother who has entrusted all the relationship to me, I hope you can help." ”

"Senior brother?" Tang En was slightly stunned.

Reese explains: "An alumnus of Stanford, but he dropped out after a year. ”

"Drop out?"

Don's eyes lit up instantly.

This is definitely the standard for big shots!

Larry Ellison, Steve Jobs, Bill Gates, Mark Zuckerberg...... Even including the richest man in China, Li.

Previously, Reese Witherspoon helped Don connect her alumni and senior brothers, who were Larry Page and Sergey Brin, so that Donn successfully took a stake in Google and obtained a 10% stake.

Now, Reese is going to launch another Stanford alumnus, maybe...... Another famous figure!

"Tell me, who the hell is it?"

Don took a deep breath and was ready, waiting for Reese to pronounce a shocking name.

"Actually, I don't know who it is. Reese said helplessly.

"What?"

Reese pursed her lips, "I'll just say it, it's a younger sister of my alumni brother, she is particularly interested in movies and wants to ask you for help." ”

Don En's eyes are black!