Mengjiao's strategy of really five discounts and limited purchase of five boxes in the Double 11 event has gathered a lot of popularity on the online platform after being promoted through Gu Mu's account.

It's not that there are no products that are really 50% off at the event, but there are really very few.

Of course, there are some goods with a high premium, and there are also 5% discounts on this day, such as some clothing or something.

This is already an unspoken rule in this industry, and most consumers are used to it.

As long as you make sure that it is indeed a little cheaper than usual, it is not a 5% discount, and everyone is not so naïve.

The slogan of Mengjiao's set of real five-fold was typed, and it was forwarded by Gu Mu, a big V Internet celebrity with tens of millions of fans, which attracted some attention and left a good impression on those who shopped online.

Of course, I don't care if I don't have that demand, but many people have this kind of demand, they checked it, Mengjiao's reputation is not bad, the quality is said to be okay, and then think about the price, it is simply the conscience of the industry.

Therefore, many people who need it have added this product to their shopping carts and are waiting for the arrival of Double 11 to buy it.

But this also has a disadvantage, that is, in the two days before Double 11 arrived, not a single product was sold.

- Who would be stupid enough to buy the full-price item after waiting for two days to get it at half price?

If you don't care about half of the money, you probably won't buy domestic sets, but will choose those big foreign brands - although a large part of the big foreign brands are actually produced by domestic factories.

Those who can choose to buy domestic sets are basically a little concerned about money.

Of course, those who will deliberately choose to shop online on Double 11 are also people who care a little bit about money.

On the day of Double 11, from 0:00, the number of online purchases of Mengjiao sets surged all of a sudden, and the factory originally arranged for four or five more employees to stay there at night to meet Double 11, but they were also frightened by that momentum.

There are too many orders, and four or five additional employees can't be busy.

The call was made to Liu Ming, the factory director, and Liu Ming quickly transferred some people to work overtime.

Within the first hour, the number of orders placed was already more than the combined number of their previous online sales.

Of course, after an hour, there are basically few people placing orders.

Most people still have to choose to sleep in the middle of the night, and Double 11 is not just a day, but 24 hours.

In the daytime, the orders suddenly increased again, and that amount made Mengjiao Factory feel fearful.

They never thought that their products would have such frightening data on this e-commerce platform.

At more than 10 o'clock in the morning, Gu Mu received a good news call from Fan Jing, this time the shopping festival, the online sales of their products have exceeded the 10 million mark.

It made Gu Mu surprised and delighted.

Although he made very little money because of the 50% discount, he was happy to be able to have such a large sales, even if he didn't make any money.

At least it can prove that this product has been recognized by some people.

This sales volume has entered the top three among similar products, and it is already the first domestic brand.

After eating at noon, I received a call from Fan Jing, and the sales volume has exceeded 20 million.

Gu Mu was even more excited, and said to Fan Jing: "You call me and Liu Ming, and tell him that the reward for each employee participating in this activity is 500 yuan." ”

Overtime pay is overtime pay, which is what the factory should give.

This reward of 500 yuan per person is an additional reward.

By the time it was time for dinner, the sales had reached about 30 million.

After dinner, there was another rush of purchases.

By the end of midnight, their platform had sold more than 47 million yuan worth of sets.

Among similar products, it ranks first among stable domestic brands.

This kind of achievement makes Gu Mu a little floating, although he knows that it is like this once a year, but it is enough to be proud to have such a time.

Although it was not the first sales of similar products on the day, it was already very remarkable for him, a newcomer who had just entered the mall, to enter the top three in sales and become the first in domestic production.

Although this is an achievement achieved by driving down the price, at least he did not lose money.

He posted the news on Weibo again, thanking those consumers again for their support.

Although it is not comparable to many big brands with daily sales of more than 100 million yuan in this shopping spree, it is already a very good result in this field.

In the past few years, he has participated in the shopping activities of Double 11, but he participated as a consumer on several occasions, but this time he participated as a seller.

Although they are all involved in this big project of more than 100 billion, the taste is very different.

In the past few years, I continued to buy and buy like crazy, and after the wallet was empty, I was so distressed that I wanted to chop my hands.

This time, it is a frenzied selling, not letting his wallet become more and more empty, but making his wallet more and more bulging.

The identity has changed, and the mood is completely different.

Because of this sales activity, he also waited until the early hours of the morning.

After getting the final data, the excitement in his heart could not be calmed down for a long time, and he could not sleep for a long time.

Fan Jing didn't fall asleep either, she was also very excited.

Although she could expect that their real five-percent discount would cause an explosion in sales, she didn't expect to sell so much at once.

In her estimates, being able to break one million is already a good result, but now it has reached more than 40 million.

The output of the Mengjiao factory is not very large, and this time the sales are bursting, and they have almost sold out all their inventory.

This is still in the case of purchase restrictions.

If they let go of the purchase, maybe the title of the number one selling product in the same category will fall on them.

Don't talk about the price, just the number of shipments, they are already the first.

did not achieve the first sales of similar products, but the first domestic is amazing enough.

After Fan Jing and Gu Mu communicated, they asked Liu Ming to mark the words "the No. 1 domestic sales brand of similar products on Double 11" on the packaging box in the future.

Although their market share is still far from the real domestic first, having such a day of first is enough for them to take out a gimmick.

With this achievement, Gu Mu also has a certain confidence in facing Wang Yongyuan next.

——Although he is a fledgling in the shopping mall, he made money, and in a few months he revitalized a company that was about to die, and also fought his way out of a number of domestic brands, and won the crown of the first domestic brand sales of similar products on Double 11.

With such achievements, he has the confidence to ask Wang Yongyuan to support him to make greater investments.

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