Chapter 578: Americans Are More Anxious Than Me
Mina wasn't surprised when she heard the sheer figure of "more than $20 million," as it was about the same cost as when she bought Gatorade this year.
But then I was a little shocked when I heard about that growth rate.
"In more than 20 years, it has risen more than 30 times, and it has increased four or five times every eight years? So how much room does it have to rise? We won't become fat sheep in a high position, right?"
Gu Wei categorically increased her confidence in the girl: "Even if you think so, the other party can sell it." If you think it's a good deal, they won't make a move - believe me, as long as you can occupy the first Western food brand in the country, this cost is nothing. Of course, if they have to stiffen their necks, you threaten them with California Texas goods. If they don't take the threat, then you can really buy California or Texas. ”
Gu Biao has a great view of the overall situation, but he will not be blindly superstitious, so he still has to find a spare tire.
Even if you don't choose a spare tire in the end, it's good to use it as a bargaining chip to reduce the price.
After being persuaded by Gu Biao like this, most of Mina's resentment in her heart that "she may be wronged" dissipated.
Twenty or thirty million dollars alone is not enough to make Mina waver or reluctant. The hurdle in my heart just now was mainly caused by the unhappiness of the wronged boss.
After summing up some details with Gu Biao, Mina said seriously: "That's it, I'll investigate the matter of Kentucky fried chicken again." Let's plan according to the worst-case scenario, and prepare a principal of 2000~30 million US dollars.
However, it may be too late to raise funds this year. Most of my profits from last winter were invested in the Gatorade acquisition. If you want to raise another $30 million cash flow, you will have to wait until this winter, after Lucia's vodka addiction comes in.
I don't think there's a need to rush this matter, in the fourth quarter of this year, I'll take a moment to investigate and get in touch with it. It is almost time to realize the acquisition early next year and open a store in China. I don't think anyone else will compete with me for the gimmick of 'China's first foreign authentic Western food'. ”
Gu Biao listened, and subconsciously instinctively persuaded: "The money doesn't have to be completely in place, you can solve it through mortgage financing, it's always cheaper to buy early." YL Tequ's distillery has such abundant cash flow that some banks are willing to borrow funds in advance. ”
Mina retorted directly: "Don't you know that the distillery is in the gray business?
Gu Biao was speechless for a while, and noticed that he had indeed missed it just now, so he hurriedly changed his words: "Then even if you use Gatorade to mortgage it and raise money to buy Kentucky fried chicken, it's no problem." Gatorade is an asset that has definitely been laundered - of course, I'll just say that to give you a financing idea, the acquisition is really not that urgent. ”
Mina didn't intend to completely accept Gu Ao's suggestion, over the years, she also figured out Gu Ao's temperament, that is just a guy with an extremely terrifying and far-reaching strategic vision, but the details of human nature may not be as good as Mina's own work.
After all, girls are delicate by nature, and Mina is also an elite from the Foreign Affairs Academy.
So, Mina decided that she would rather delay it for a few months, or even be the first to make contact with California Aromatic Chicken or Texas Fried Chicken, and at the same time let out the wind of contact, so as to prevent the rush from reaching the best price of Kentucky Fried Chicken.
Even when it comes time to consider an acquisition, it is recommended to split the Kentucky fried chicken and separate the North American business into a new subsidiary, which will continue to be controlled by the United States with a large stake. The new parent company of the group can help promote Kentucky fried chicken overseas and monopolize the benefits of overseas markets in the future.
These designs can be considered in the long run.
At the end of the discussion, Gu Biao also reminded Mina that if the acquisition of an American fast food brand is successful in the future, you can make good use of the resources of the Red Bull Group at hand to standardize the associated drinks and cold drinks of fast food.
In fact, Gu Biao didn't mention this, but it was easy to think of. The reason why Gu Biao had to say it was nothing more than to let Mina take a little less detours.
After all, later KFC was basically acquired by Yum Group, the parent company of Pepsi, in the early 90s, which later led to the drinks in KFC stores.
Now that it's Mina's Red Bull, you can also draw a gourd. It's just that Red Bull is a functional drink, and fast food restaurants definitely can't sell it. Gatorade juices, on the other hand, are completely popular.
Of course, Gu Biao didn't say too much detail, after all, the gap between the positioning of Red Bull and Pepsi is too big, and Mina will have to slowly explore these in the future.
As for the application scenarios of Ma Feng's Ahri Baba further strategically acquiring part of KFC shares as a means of promoting payment after the later generations entered the 2010s, these reasons are not used for the time being, and Gu Biao cannot say that it is too far away.
Gu Biao feels that throughout the 90s, KFC can be used as a fulcrum for domestic credit consumption, which is already very good, and there is no need to think too much.
It is precisely because these last points cannot be thoroughly thought through for the time being, so Mina has not fully GET to Gu Biao to point out the essence of her investment motives - these can only be slowly re-incarnated in the future, so that the girl and the specific management slowly realize it.
……
The two chatted until late at night, and in the end, Mina was unwilling to live up to the Spring Festival and let Gu Biao shut up and rest.
There was a moment of silence in the darkness, and when it was quiet, there should have been no words all night.
However, as a busy man, there are always various accidents that interrupt him when he is most tired.
It was just after midnight, when Gu Biao was in a daze, but the phone in the suite rang.
Gu Biao was quite a little angry about getting up from the low blood pressure demon king, but Mina was in a slightly better mental state, and helped him pick up the phone.
"Boss, sorry to disturb ......"
"Do you want to be fired?" As soon as Gu Biao heard his secretary's voice, he became angry.
"I'm sorry that's the case – because it's a contact from the U.S., a jet lag. It's Professor Kissinger and Mr. Peterson who have something to call back at your convenience. It was someone from your house who informed me, and I thought you hadn't rested yet......"
Gu Biao calmed down his emotions and suppressed his anger.
Busy people are night owls, and it's quite common for him to not sleep at midnight. And his biological clock, which stays up late and gets up at least ninety o'clock the next day to do errands, if he wakes up, maybe the Americans will go to sleep.
Of course, it is not ruled out that now this secretary is about to be transferred, and Gu Biao is about to be replaced by the eye-catching female secretary Li Xiaotong, so that guy is too lazy to figure out the boss's thoughts.
Now Gu Biao's identity, when he has no fixed residence, it is very difficult for others to find him, Kissinger must have hit his official home in Qiantang first, and then the family turned around. Even Gu Ao's secretary was not the one who directly heard the cross-border call, so he turned around a few times.
The era of no mobile phones is trouble.
Gu Biao gave the secretary a slight reprimand, and then dialed the number of Kissinger's consulting company.
The international transfer took a long time.
"Professor, is there anything you have to serve? It's the middle of the night in China. ”
Although Kissinger has retired from Georgetown University and now only hangs a business consulting firm named after himself, Gu Biao and the other party are teachers and students after all, so they still call professors.
On the other end of the phone, a vague and slightly old voice came, calculating the time, Kissinger had not contacted Gu Biao for more than a year.
"What have you been busy with lately? Don't you have any business acumen? Have time to come to New York, and you can help me with some business evaluations. Even if I invited you with Peterson, aren't you very familiar with Akio Morita, but this time, you have to avoid Akio Morita a little. On the phone, Kissinger was also quite vague.
Gu Biao rubbed his temples: "I'm confused, you ask me what I'm busy with? I've been busy with my own entertainment industry recently, don't you know, now is a good time to dump American pure commercial entertainment products in China and occupy a blank."
How could I miss this opportunity to get the first thing to do? I had to be the first to sell American commercial blockbusters and game consoles back to China. I'll be on the fence for a few months......"
"I'm not talking about a trivial matter! Leave your little business to your subordinates, and you won't be the same with remote control! This is also good for you, and other rich businessmen, if they have not been at the level of Minister of Commerce, are not qualified to participate! You will know when you come. Kissinger spoke with some majesty.
"Okay, I'll just complain casually, in fact, the reason why I've been staying in China recently is also the need to invite high-level officials to eat, drink and have fun, this kind of thing, if I don't show up, people will think you don't respect him - okay, don't talk about it, I won't delay the business, come to the United States as soon as possible." ”
Saying that, Gu Biao finally accompanied him with a few polite words and hung up the phone.
Then, because of the shortness of heart caused by months of indulging in alcohol, I also swept away a few points.
Although his spirit is still weak, his mind is bright.
"What's going on?" Mina also noticed the change in Gu Ao's aura and became serious.
That's a very rare skill, because most girls can't be so dignified and professional serious when their shirts are scattered.
Gu Biao pondered for a few seconds and replied calmly: "I guess that the Americans want to hear about the impact on those 'high-tech industries that do not have other alternative production capacity around the world' before finally pushing for the appreciation of the yen." So, come to me for a momentary chat.
Peterson knows all too well about the human feelings, and he knows how well I know about Akio Morita's 'irreplaceable hole cards'. This time, he deliberately told me to hide it from Akio Morita, so who else could he deal with?"
Mina wasn't so quick to react.
Rao is that she has been mentioned several times by Gu Biao that "the Americans are plotting to force the yen to appreciate", but when the matter came, she knew that Gu Biao could be so deeply involved.
"What do you mean? I don't quite understand. ”
"It's very simple -- the Americans know that the appreciation of the yen can depress the scale of the vast majority of their export industries, but a considerable part of the world's high-tech products, especially in the fields of electronics and semiconductors, can only be made by the people themselves because of their technological advancement and monopoly.
For this part of the thing, after the yen appreciates, the Americans can still only import from the capital, and they have to spend more money to import from the capital - so, the Americans want to find a final look at the bottom before the door, to confirm the proportion of such an industry? Sony, Toshiba, NEC, how many of their things can find spare tire suppliers around the world?
I guess that this time I don't have to worry too much about the production capacity of Xiangji, and the Americans may want to see the production capacity of Xiangji take shape more than I do - so that they can buy a little less high-priced goods. Okay, I'll go to the United States tomorrow, and in the meantime, you take care of yourself, and I'll be back as soon as possible. Do you have anything you want me to do for you by the way when I go to the United States, sort it out as soon as possible. ”