Chapter 577: Kentucky Hometown Chicken
Sending away the CCTV producers and China Film importers, it is almost half of September.
Counting the days, in history, it is said that I was plotted by the Americans and signed the "Plaza Agreement", and it was about September and October of 85, and Gu Biao just couldn't remember the date.
After that hurdle is over, Gu Biao should "wake up suddenly" from "drunkenness and drunkenness", and then because he was "caught off guard", he reinvested in the purchase and rush purchase of Japanese-funded technology assets.
The lithography machine, other semiconductor process equipment, and even some other sensitive things that Xiangji needs are all in Gu Ao's purchase list.
However, the more he came to the door, the more Gu Biao had to behave as unpredictable and panicked.
Therefore, during the middle of September, he simply moved to Lanting Cinema to live, and seemed to only care about the business in the entertainment industry every day.
Compared with the previous months, which were not embarrassed or embarrassed and not thorough enough, this time is the complete true temperament - whether it was in Xiangjiang, holding the first generation of jade girl head Zhou Huimin, or returning to the mainland, and fighting against the simple girls of the "Dream of Red Mansions" crew's poetry, they all have to take care of each other's reputation more or less.
Gu Biao didn't want to smash the pure jade girl in his hand, nor did he want to tarnish classical art.
However, after the home stadium was moved to Lanting Cinema, there were no worries at all.
"The Legend of the New White Snake" is not an artistic and elegant thing, if it is defiled, it will be defiled, it is not a big deal. And the heroine Zhao Yazhi is a woman who has been divorced twice, and just turned 30 last year - in this era, women in the entertainment industry who are divorced in their 30s still need to care about personality and reputation?
Lin Qingxia also happens to be the same age as Zhao Yazhi, also 31 years old, but she has never been divorced, but in general, she is not very particular.
As for Yu Feihong, who plays Xiaoqing, she is a 15-year-old high school girl, so no one should think about it. Of course, Gu Biao also paid a little attention to it for a while, and did not have a more cordial interaction with the other party in public.
……
At the end of another day of messing around with the crew members, Gu Biao returned to the Lanting Hotel where he was staying, squinted at the half-drunk drunken eyes, and raised his hands on Mina, who was sitting in the study to deal with business documents.
"Dole has bloomed recently, don't come and touch me!" Mina opened Gu Biao with a sneer, and knocked him down on the bed with a punch, posing in a suppressed posture.
"Conscience of heaven and earth, do you see that the energy I have when I am with you every day seems to have been squeezed dry outside. If you don't let me touch it, I'm not just out there. Gu Biao slapped the snake with a stick, not giving him a chance to resist at all.
Mina pouted: "Hmph, I don't bother to care about you - if you really play on the scene and your body occasionally deserts, I don't care." I'm afraid you'll get out of your mind.
You said, these days, since the people imported by China Film returned to the capital, have you really bothered to take care of business matters? People are building factories for Gatorade, but they are too busy every day. You're a big man, and you're more free than me. ”
Gu Biao brushed away Mina's soft hair around his neck, and grabbed Mina's slender waist: "I'm not good at these transactional things, I'm a person who deals with grand strategy." If you want me to say, don't be too busy, don't you just leave Zong Qinghou to take full responsibility for the cooking?
Mina glanced at Gu Biao slyly: "Okay, since you are in charge of grand strategy, you can tell me, these days, have you thought of any grand strategy suggestions for me? ”
The conscience of heaven and earth, Gu Biao is relaxed and relaxed, and there is still a match in his heart every day to plan the right thing. It's just that there is no good conclusion at the moment, and it is not Mina's turn to care about Mina's business.
But human evolution is forced by the environment.
Seeing that Mina was about to get angry, Gu Biao was stimulated by the desire to survive, and some vague thoughts in his mind suddenly became a little clearer, at least he could take them out and discuss them.
"Of course, I haven't forgotten about my career - these days, don't look at me spending a lot of time here, in fact, I'm actually looking at the supporting services of the cinema, and whether I can ensure that in the future, I can 'rely on costume dramas to bring in producers, and use complete modern urban drama filming locations to retain producers'. I think that your Red Bull Group can diversify one or two service brands a little bit in the future and expand the industrial chain downstream. ”
Gu Biao's words, the logic is not very smooth, after all, it is forced out by the desire to survive.
When Mina heard it at first glance, she also felt that it was too perfunctory, and she didn't take it to heart at all: "This is the trick you came up with all the time? I don't know how to run any service business, and I don't want to run it! I don't have the ability to do it! I'm just a beverage merchant and a wine merchant." ”
Gu Biao took the opportunity to divert his attention: "I didn't let you start a new business, you can be like the Gatorade model, buy ready-made foreign brands, package them and import them into China." In the past two years, it is a good time for Chinese people to upgrade their consumption and the public to generally begin to worship Western imported consumer brands. As long as you drink the first sip of the bonus, you can earn anything you want.
As for the future operation, you don't need to manage it personally, you can engage in the authorized franchise model and do a good job of standardization. In this way, the requirements for the individual capabilities of the management level required to replicate the expansion are not too high. Moreover, when you acquire, you don't need to be 100% owned by Gatorade, you occupy a large share, leave a small half of the interests of foreign capital and management, and mobilize their enthusiasm, what is there to worry about. ”
As soon as Gu Biao explained this, Mina's heart was a little more active.
A few days ago, when she accompanied Mr. Liu and Director Hai to inspect and consult, Mina also followed Gu Biao and knew many of Gu Ao's plans. Some of Gu Ao's long-term designs, Mina can also understand their principles.
Although all of this is for Gu Biao's Lanting Cinema in the initial stage, it may not be impossible to make money in the future.
Mina is not a person with many ambitions for money, but after following Gu Biao for a long time, she is more suitable for those long-term "value investments" who want to make contributions to their careers.
Judging from the style of the women around Gu Biao, it can also be seen that Mina holds a very small and stable business, and it seems that the technology content is not high.
"To be specific, do you think there's anything good?" Mina's attitude became more friendly as she turned her mind.
Gu Xiao ruled out the analysis: "I think that if we Chinese want to buy American brands, we must not buy industry leaders, which will cause great disgust among Americans - this kind of thing, only Akio Morita's Sony can do, and it may not end well." We must keep a low profile, only make money, and not pull hatred.
So, Coca-Cola and Pepsi, we have to be on Pepsi's side, McDonald's and Kentucky Fried Chicken, we have to be on the Kentucky Fried Chicken side. I recently observed that the Kentucky fried chicken brand is good, there is a premium room for development, and the market value is not expensive at the moment.
If you operate well, you can acquire enough shares, and then reorganize and enter the domestic market, relying on the gimmick of Western food, you will definitely make a lot of money. Of course, if the other party is too tough to sell, you can also find two more spare tires - such as California aromatic fried chicken, Texas fried chicken, all the same, it doesn't have to be Kentucky.
You just have to make sure that the brand you buy will come to China to open a store as soon as you get it, and occupy the righteous title of 'the first American restaurant to enter China', and attract media coverage, then the big picture is decided. In the future, Chinese will only think that the one you acquired is the most authentic, and the others are imitations of yours -
You may even feel that even McDonald's is imitating you, and your future reputation in China is not as big as yours. The key to this is to seize the knowledge of one blood. I can help you get a line, whether you buy Kentucky fried chicken, California fried chicken, Texas fried chicken, as long as you come to China to open your first store, I call the U.S. ambassador to China to cut the ribbon for you, and make sure it's on the news. ”
There was no difficulty in this. Because no one has opened the original history, the first KFC store was also on the news and gave a 15-second ribbon-cutting speech to the US ambassador to China.
Now, if you have Gu's capital background, it would not be a dream to invite Kissinger's mentor to take a tour, cut the ribbon by the way, or invite Secretary of State Scholz to have fun. A mere Ambassador Winston Lord is nothing.
Although Mina doesn't know history, she doesn't doubt her husband's energy in the slightest.
Years of extensive knowledge from the Foreign Affairs University have also made Mina fully keenly aware of how serious the worship of American brands is among today's domestic consumers.
Although Mina herself knows, those products may be just a few pieces of fried chicken with a special flavor, which are so common in the United States that ordinary citizens can no longer eat them. However, as long as you enter the country, it is entirely possible to be sought after as a top high-end luxury product.
Therefore, even with 86 years of private consumption power, as long as there are few stores and high-end enough, the business will definitely not be bad.
"I haven't researched this brand, but how much does it cost to acquire a majority stake in Kentucky Fried Chicken? It won't be more expensive than Gatorade, right?" Mina asked.
Gu Biao had done some preparatory work slightly, and replied briskly: "It's almost an order of magnitude, tens of millions of dollars are still needed." If you don't pursue a full privatization at a high premium, and only buy a few major shareholders and hold six or seven percent, I think 20 million dollars will do.
The growth of this brand is still very good, and it is also a brand that gradually rose in the 60s, when the founder Sandoz first sold in the 60s, it only sold for more than one million dollars, but in the late 70s, the second sale of the new owner rose four or five times, worth more than 8 million - this brand is growing almost fivefold every seven or eight years. ”
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