The show "The Road to Tianya, the Goddess is Coming" has been broadcast for seven or eight consecutive episodes, and each episode is very popular.

For Tianya, the brand value generated by it is not something that can be replaced by the original 400 million.

What's more, in the later shows, Chen Dahe has recovered all the money he invested at the beginning, and he has made a lot of profits.

Liu Qingyi also supported Chen Dahe because of her courage, and finally benefited a lot from such a show, and also made the group of senior executives of her company completely shut up.

By the time the sixth episode of the recorded program was completed, the guests had changed a little.

The change of special guests, Chen Dahe on Tianya's side was replaced by Wei Xiaowang. As the general manager of Tianya, is there anything wrong with him attending such an event?

Coincidentally, Chen Dahe did not participate, and the positions of Wang Jiansen and Mr. Niu's special guests also changed.

Wang Jiansen's guest position was replaced by his son Wang Si, and Mr. Niu's position was replaced by a beautiful woman from Taoke Mall.

There is no change in the professional guests for the time being, Han Jiangxue and Liu Qingyi are here.

Does the change of special guests have a big impact on the overall program?

The influence is still a little bit, but fortunately, Wei Xiaowang and Wang Si's stage performance ability is very strong. made up for the lack of super influence of the previous bigwigs.

The overall ratings have dropped slightly, but they are still very popular. The TV station is interested in the ratings, and it doesn't matter who the guests are. changed a few special guests, and the impact of the show was not great, and they thought it was good. At least in their opinion, the show doesn't rely too much on some of the influence of the guests.

The TV station also knows that entrepreneurs like this are very busy, and it is not easy to support the filming of such a few episodes. They never thought that the special guests would last forever, just a few people. Besides, with just a few special guests, the audience will feel tired of watching too much.

However, in the first season, that is, half a year, Tianya dominated these aspects. That's how the original contract was signed.

After this season, Tianya has no authority for the next show. At most, it's just a cooperative enterprise. At that point, the TV station was completely proactive. At that time, they feel that with the influence of the show itself, they will have better ideas and create more value.

The absence of Chen Dahe and Wang Jiansen also caused a heated discussion on the Internet. However, with the appearance of Wei Xiaowang and Wang Si, it brought a different meaning to the show. Everyone slowly began to forget about the people who appeared first.

He Huan won the championship in her issue, and according to the standard agreement, she can have a cooperative relationship with Tianya. Of course, if the two sides do not cooperate through friendly consultations, it is also possible.

However, if one party does not agree, then the party who does not agree will have to pay a fee for breach of contract. What's weird is that no one said they were unwilling to cooperate with each other, and no one said they were willing.

Both sides have maintained a dispensable attitude. Tianya's design leader is Han Jiangxue, and at a meeting, Han Jiangxue made it clear that the cooperation must be deepened.

This made the people below feel a little incomprehensible, with this hostile relationship between the two, Han Jiangxue could use the company's resources to pay a fee to He Huan, and then forget about it.

But Tianya's top designer, the chairman's girlfriend, did not, and still did according to the original rules. Some people think that Han Jiangxue will give He Huan some difficulties in the future cooperation.

The matter between Han Jiangxue and He Huan and Chen Dahe is well known in Tianya, how many old employees Tianya has, and they know much more about those things than outsiders.

According to the rules of the game of the show "The Road to Tianya, the Goddess is Coming", the champion of each episode will compete again in the last two months to compete for the champion of the final quarter, that is, the unique champion of the first season.

This champion should get more stuff. In principle, every winner of the championship has the opportunity and strength to fight for this honor. Of course, He Huan is a champion for a period of time, and he also has this opportunity and strength.

But there is another saying circulating, that is, He Huan may not have a chance to appear in the final PK. After all, the first time he appeared, the words on the Internet were all directed at Chen Dahe and Han Jiangxue. Nothing practical though.

But now Chen Dahe's energy is unimaginable. If he wants to get a He Huan out of the game, it shouldn't be difficult.

But this is all speculation from the outside world, what will happen in the end?

In 2011, China's social software had another earth-shaking change. The large-scale promotion and application of smart phones have greatly facilitated people's lives.

Traditional PC traffic is slowly shifting to mobile phones. WeChat for instant communication has begun to slowly become popular, and the mission of SMS has begun to slowly withdraw from the stage of history.

The age of the internet has exploded, and it's an unaware process. Only when we look back will we realize the impact of this change on people's lives.

Maybe at this time, everyone realized that what Mr. Niu did was too powerful. Things that people didn't believe in before are slowly becoming a reality.

The times want to abandon some people who are conformist and unwilling to change, and never greet him, this is the terrible thing about the change of the times.

Tianya's Taoke Mall is driven by the program "Tianya's Road, the Goddess is Coming", and its sales data is unbeatable.

The traffic tilt of Taoke Mall makes Tianya have countless traffic exposures every day. This exposure translates into an enviable amount of sales under the product's strengths.

This is an era of money grabbing on the Internet, and you can earn it when you catch up. Some people never believe, with some stubbornness, and then they miss out.

Although Chen Dahe is brand-oriented to operate Tianya, he has always embraced everything for sales channels. Channels are just for making money, and they won't do much harm to the brand.

Of course, this also requires the brand to strictly control the sales price of each channel. In the age of the Internet, where information is transparent, prices are easily known. The era of just buying and selling to make money from information asymmetry has begun to decline rapidly.

The clothing wholesale business has become very different from the past in such a year. The big market that people say is not good, probably no more than that.

In the era of clothing with oversupply, inventory has become a big pain point in the clothing industry.

Clothing stores all over the street are doing promotions. Taking advantage of the Olympic popularity, the sports brand has even done promotions such as buy one get two free.

Don't blame the top brass of these brands for their ignorance and ignorance of the bigger picture. The huge amount of inventory is piled up, and it is not necessary to exchange it for cash flow at a low price, is it the same as those luxury goods abroad, and it is directly incinerated like those luxury goods abroad? Some Chinese clothing brands are facing a major reshuffle in such an era.