The two returned to the company, and Peng Yichen and Sun Yizou discussed the matter of the online premiere right again.

After experiencing the things at the oil depot in the morning, they didn't dare to guarantee that they would encounter any strange things when they went to Ai Qiqi in the afternoon.

In the final analysis, Huaxia's current cooperation between network companies and film and television entertainment companies is still too little, and they do not have a deep understanding of each other's industries.

Now Peng Yichen hopes to open up new profit channels for film and television works in terms of online video, which definitely requires a process of continuous exploration and running-in.

Therefore, after Peng Yichen and Sun Yizou discussed, they felt that they could not hang themselves from a tree again.

simply sent the information of "Red" and the version of the video clip sent to the TV station to Tudou and Painxun respectively, and then contacted the person in charge of the other party responsible for purchasing the film and television copyright.

Let's see if these two websites are interested in cooperating with Chen Jing Film Company.

……

Two hours later, Peng Yichen and Sun Yizou came to the company according to the agreed time.

Fortunately, Ai Qiwei's senior management was very obedient, and as soon as the two walked into Ai Qiwei, they were directly taken to a reception room by the front desk.

In addition to Luo Yongsheng, the general manager of Aiqiqi.com, Wei Desheng, the editor-in-chief of the website, and Chen Li, the editor of the film and television drama, will also accompany Luo Yongsheng to participate in the negotiation of the purchase of the premiere rights of the "Red" network.

Compared with Feng Jiye of the oil depot network in the morning, Ai Qiqi's attitude towards Chen Jing Film Company and "Red" is tantamount to a world of difference.

Aiqiqi.com is obviously very sincere, but it may be that Huaxia Video Website has too little experience in film and television drama copyright operation, and the cooperation plan they come up with is still very conservative.

That is: Aiqiqi.com used a price of 10 million to buy the complete network copyright of "Red". If the on-demand volume of "Red" exceeds 10 million, Aiqiwei will pay another 20 million to Chenjing Film Company, and if the on-demand volume of "Red" exceeds 50 million, Aiqiwei will pay another 20 million to Chenjing Film Company.

In other words, Ai Qiwei may pay up to 50 million to Chen Jing Film Company.

This should already be the best conditions that Huaxia Video Website can come up with.

Sun Yi and Zou Gang wanted to agree, but were stopped by Peng Yichen.

In fact, for a moment, Peng Yichen was also moved.

You must know that Oriental TV only spent more than 86 million to buy the premiere exclusive broadcast rights of "Red".

But what Peng Yichen wants is not just to sell the TV series "Red", but to open up a new revenue channel for Chen Jing Film Company's future works.

You must know that there are many ways to earn money from an online video, in addition to paid viewing and member recharge, there are also advertising shares, fan rewards and so on to obtain income.

In Peng Yichen's previous life, "Red" was not broadcast by the TV station, and the publicity was very small, and the final ratings were very low.

But relying on word-of-mouth communication, after this TV series was broadcast on the Internet, the total number of on-demand views exceeded 1 billion in just a few months (the total number of hits on many video websites).

Although such an astonishing achievement, it is also related to the rapid growth of the scale of domestic netizens at that time, as well as the increasingly mature operation model of video websites.

However, in the context of the current development of the Internet in China, even if "Red" can only reach half of the time and space of the earth, the total number of on-demand views will reach 500 million times.

Then the pre-roll advertising revenue alone is about 50 million.

What's more, he also knows very well that the biggest value of a film and television work with hundreds of millions of clicks is actually its network copyright.

So Peng Yichen refused to buy out without hesitation, and he said euphemistically: "Mr. Luo, the price offered by Ai Qiwei is very sincere, and I am very grateful for your attention to "Red". But for this kind of cooperation, I still have to refuse. After all, in my opinion, the TV series "Red" will have a minimum of more than 100 million online VODs. Therefore, the cooperation method proposed by Akira is not cost-effective for us. ”

Peng Yichen's self-confidence surprised Luo Yongsheng and his two subordinates.

Chen Li, the editor of the film and television drama, couldn't help but speak: "Mr. Peng, you must know that the video with the highest number of online video on demand in Huaxia is only 300 million times on demand, and the video with more than 100 million views on the whole network has only appeared 21 times, and the video with more than 50 million times has only appeared more than 50 times. In my experience, the current most popular TV series in China has no more than 20 million views on the Internet. ”

After a pause, Chen Li said: "I also think that the quality of the TV series "Red" is very good. But to be honest, like you said, the total number of hits is at least over 100 million, I have reservations, I think the film purchase contract provided to you by Ai Qiqi is very sincere, you should think about it again. ”

Peng Yichen smiled and said: "First of all, the film and television works on online video websites in the past were all old films that have been released or broadcast for a long time. This time, we collaborated on "Red", but it is a new TV series that has not yet been broadcast. We've gotten permission from Oriental TV to broadcast "Red" on the website the day after they broadcast the TV series. ”

As soon as he finished speaking, Luo Yongsheng, the general manager of Ai Qiwei, his eyes lit up, but he didn't speak, and continued to listen to Peng Yichen express his opinions.

"Secondly, what we are going to provide to the website this time is a 720P ultra-clear digital video resource. In other words, as long as the network bandwidth of the website is sufficient, it can provide users with the experience of watching the ultra-clear version of "Red". This will be very attractive for your website to attract users to pay to sign up for members. Peng Yichen continued with a smile.

At this time, Wei Desheng, the editor-in-chief of Ai Qiwei, who had been silent, finally couldn't help but speak, "Although you are willing to provide high-definition resources, our website will also invest a lot of money to expand the bandwidth resources of the website, which will further increase our investment." ”

After hearing this, Peng Yichen smiled slightly, "So the last thing I want to say is that the online premiere rights of "Red" do not require Ai Qiwei to spend a penny. We're giving it to you for free, so your upfront investment is minimized. ”

"Mr. Peng, I believe that there is never a free lunch in the world, what are the conditions for you to give us the premiere rights of "Red" for free?" Luo Yongsheng finally spoke.

Peng Yichen smiled: "It's very simple, we want 50% of all the revenue of "Red" during the broadcast of your website. ”

"It's impossible, the percentage is too high, and no video site would agree to such a condition. Luo Yongsheng quickly retorted.

In fact, he didn't say one more thing, that is, Huaxia's current video website has always directly purchased the network copyright of film and television works, and revenue sharing with film and television companies has never happened.

Peng Yichen's attitude towards Luo Yongsheng's rejection did not mean that he proposed another plan.

"I know this proportion is very high, but Mr. Luo should remember that I just said that I would let Aiqiwei premiere "Red" for free, which means that Aiqiwei does not have to bear any other costs except for increasing the investment in bandwidth and network publicity. In other words, we will share the risk with Aiqi.com. If Mr. Luo is still not at ease, we can sign a stepped agreement. ”

When Peng Yichen said this, he looked at Luo Yongsheng and found that the other party was very interested in his proposal, so he continued to say his plan.

"The agreement can stipulate that if the total on-demand volume of "Red" after the broadcast of "Red" is less than 10 million, then Aiqiwei only has to pay us 5 million; if the total on-demand volume of "Red" exceeds 10 million, then we only need 10% of the revenue of "Red" on the website, if the number of hits of "Red" exceeds 50 million, we will get 30% of the revenue, if the number of hits of "Red" exceeds 100 million, we will get 50% of the revenue, and if "Red" With more than 300 million clicks, we get 70% of the revenue. ”

"Mr. Peng, are you so confident in your work?" Luo Yongsheng looked at Peng Yichen with a confident face, and couldn't help asking.

"If I don't have any confidence, I won't come to Akibi. Peng Yichen replied with a smile.

Just when Luo Yongsheng wanted to speak, Sun Yizou's mobile phone suddenly vibrate.

He took out his mobile phone and took a look, and it turned out to be the editor-in-chief of Tudou.com.

Sun Yizou didn't mean to avoid Ai Qiwei's high-level at all, he directly connected the phone in front of everyone.

In a few words, Sun Yizou made an appointment with the other party to meet tomorrow morning at a time and place.

Ai Qiwei people don't have to guess to know that Sun Yizou must have made an appointment with the other party to discuss the premiere rights of "Red" online.

Luo Yongsheng's face was a little ugly, because before Sun Yizou answered the phone, he also saw the number of the caller, which was indeed the phone number of the editor-in-chief of Tudou.

In other words, this is not a small trick played by Chen Jing Film Company.

He lowered his head and thought for a long time, and the cooperation plan proposed by Peng Yichen made him very excited.

The proposal that the film and television drama company does not charge any copyright broadcast fees and that both parties share the risk is also very optimistic about him.

But he is still a little hesitant about the stepped agreement proposed by Peng Yichen, in case the final on-demand volume of "Red" really exceeds 300 million times, Ai Qiwei will have too much to pay.

Just when he was hesitating, Sun Yizou's phone rang again.

Sun Yizou pretended to be careless and took out his mobile phone and lit it up in front of everyone.

The phone number on it, Luo Yongsheng is still no stranger, it is the mobile phone number of Gong Dongming, the general manager of the pain video network.

Sun Yizou chatted with the other party for a while and made an appointment to meet.

This made Luo Yongsheng finally make up his mind, he stood up directly, held Peng Yichen's hand, and said with a smile: "The cooperation plan you just proposed, we Ai Qiqi agreed. The online premiere of "Red" must be placed on Ai Qiwei. ”

Peng Yichen finally breathed a sigh of relief at this time, shook hands with Luo Yongsheng with a smile, and said with a smile: "Then I wish us a happy cooperation!"

"Happy working together!"

Since Luo Yongsheng has accepted Peng Yichen's proposal, the next negotiations have become very smooth, both sides have shown sincerity, and the preliminary cooperation intention agreement was quickly signed.

The formal contract will not be formally signed until it has been reviewed by the lawyers of the legal affairs departments of both parties.

This time with Ai Qiqi, Peng Yichen and Sun Yizou are extremely satisfied.

The two parties agreed that "Red" would be officially released on the TV drama channel of Aiqiwei Network at 7:30 p.m. on September 9, 2008, that is, the day after the premiere of "Red" on Oriental TV.

In other words, both sides have less than two weeks to promote "Red". Ai Qiwei even wants to open a separate ultra-clear video option for "Red".

So after the agreement was signed, Peng Yichen and Sun Yizou did not accept Luo Yongsheng's invitation to let them stay for dinner together, and returned to the company directly.

……