The day after the contract was officially signed with Aiqi.com.

Peng Yichen took several editors from the "Red" crew and boarded the plane to Shanghai together.

Although he spent a leisurely half a year in Dali, after returning to the film and television industry, Peng Yichen seems to have returned to the state of workaholic.

Whenever he has time, he devotes his energy to filming and post-production.

This time, he went to Shanghai TV Station to cooperate with the TV station to adjust the video files of TV dramas that have completed post-production into video and audio formats suitable for TV broadcasting.

From the first day he came to Shanghai TV Station, he worked tirelessly with the technical staff of Shanghai TV Station to re-complete the color and tuning work of the entire TV series, and also edited and trimmed a small number of details in the TV series that did not meet the broadcast requirements.

Even the commercial settings at the beginning and end of each episode of the TV series, he went through them one by one.

And it was the first time for these staff members in Shanghai to see such a responsible and attentive TV drama director, and they also admired Peng Yichen.

You must know that in the eyes of these staff, Peng Yichen is already a top star and big name in China.

They have never seen a director with such a low shelf, basically as long as they have a request for TV series adjustment, Peng Yichen will solve it patiently.

It is their luck and misfortune to meet such a responsible director.

Because they have hardly taken a break in the past few days, they can only work overtime with Peng Yichen.

……

At the same time, in Shanghai TV, Qin Gang, the deputy director in charge of purchasing films, was in the director's office, reporting to the other party about the broadcast of "Red".

"Director Zhou. Qin Gang walked into the office and shouted respectfully.

Behind the desk opposite him, Director Zhou, who was sitting on the desk to approve the documents, heard someone calling him, so he raised his head.

Zhou Tai was nearly fifty years old, wearing a black suit, with a shallow smile on his wrinkled face, nodding at Qin Gang and asking him to sit down before talking.

"Xiao Qin, how is it? How is the broadcast of "Red" progressing?"

"It's progressing fast!" Speaking of this, Qin Gang silently praised Peng Yichen's professionalism in his heart.

"Director Peng works overtime every day with our technicians to process the images, sounds, and other details of the TV series, and it is estimated that all the preparations for the broadcast will be completed tomorrow. ”

"So fast?" said Director Zhou was a little surprised.

You must know that the source of the film taken by the producer of a TV series usually has to go through about a week of processing before it can be officially broadcast on the TV station.

But Peng Yichen has only been in Shanghai for 3 days.

Qin Gang nodded and said, "Director Peng works overtime until late every day. The boys in our station saw that the big directors worked so hard and were also motivated, so the work was completed quickly. ”

Director Zhou thoughtfully asked, "By the way, you have been following them for the past few days, and the TV series "Red" should have been watched very well. How do you feel about the quality of this TV series?"

You must know that this time, Shanghai TV is willing to buy the premiere exclusive broadcast rights of "Red" at a high price, but it is not simply because of the good quality of the TV series, and it has nothing to do with the honors and fame that Peng Yichen has won in movies.

The main reason is because Peng Yichen himself is from Shanghai, and his family has a very large trading company in the Star Flag Country.

And this company has frequent trade with many companies listed in Shanghai.

Therefore, since last year, the publicity department of the Shanghai listing has mentioned Peng Yichen many times at the meeting, asking all units of the Shanghai cultural system to take more care of "their own families".

It even made it clear that supporting Shanghainese like Peng Yichen to achieve greater achievements in the field of Chinese culture is also one of the important tasks for the development of Shanghai's listed culture.

With such a clear hint, can the leaders of Shanghai TV not know what the Shanghai government means?

Therefore, as soon as I heard that Peng Yichen's company had filmed a TV series, it was also the main theme of the Anti-Japanese War drama set in Shanghai.

The leadership team of Shanghai TV quickly made a decision and decided to go all out to buy the exclusive right to broadcast the premiere of this TV series.

Of course, Peng Yichen doesn't know the story behind this at all.

"The quality of the TV series? I can only say that it is absolutely first-class in China. Speaking of this, Qin Gang smiled bitterly, "You also know that I am also a TV drama director. I don't think I can make such a good TV series. ”

"Oh?" Director Zhou was aroused by Qin Gang's words.

You must know that Qin Gang has always been the head of the production department of the TV station before becoming the deputy director.

He is definitely the top existence among the directors of Chinese TV dramas.

If even Qin Gang thinks that he can't compare to Peng Yichen, then this "Red" must be very exciting.

But...... Director Zhou was still very puzzled in his heart.

After all, this is the first time he has directed a TV series shooting. Besides, this time it is still a very unfortunate anti-Japanese spy war film, how exciting can this kind of TV series be?"

"This TV series is really wonderful. Qin Gang explained seriously, "In addition to the picture texture of the TV series "Red", which far exceeds the general domestic TV series, it has reached the picture quality of top movies. Its plot setting and directing techniques are also very exquisite. To be honest, I'm not afraid of your jokes, on the day Director Peng brought the complete source to the TV station, I watched the entire TV series in two days, and I still didn't feel like I had watched it. ”

Seeing Qin Gang's vow, Director Zhou nodded silently, and suddenly became more curious about this young man who was not yet masked.

If it is really as Qin Gang said, then the other party is really a young man with outstanding talent.

It is already difficult for the average person to succeed in one field.

But this Peng Yichen has made extraordinary achievements in many fields such as directors, screenwriters, and actors of movies and TV series in just three years.

This is by no means something that a mediocrity can do.

"Alright, let's put that aside. You should put the publicity work before the start of "Red" as soon as possible, and I will see your publicity plan tomorrow. ”

"Okay!" Qin Gang nodded and agreed, turned around and walked out of the director's office.

……

It didn't take long for Qin Gang to find Peng Yichen, after all, Peng Yichen was the director of "Red", and he wanted to hear Peng Yichen's opinion on publicity.

After Peng Yichen learned of Qin Gang's intention, he subconsciously rubbed his chin and thought seriously.

After a while, the corners of his mouth curved slightly, and said, "Director Qin, do you think that the TV series "Red" is closer to modern ordinary people than the current domestic anti-Japanese war dramas and spy war dramas?"

Qin Gang was stunned for a moment, recalling the protagonists in domestic anti-Japanese war dramas and spy war dramas who had been mythologized. In comparison, of course, the protagonists in "Red" are closer to life, and those detailed descriptions of daily life and feelings are the most attractive part of "Red".

It's just that in "Red", the leading actors have a skill and use these means to fight against the Japanese invaders.

But in ordinary life, they are just the most real ordinary people.

"It must be that "Red" is closer to ordinary people!"

Peng Yichen nodded with a smile: "This is the key." ”

"What do you mean?" Qin Gang was a little confused.

Peng Yichen said with a smile: "The difference of "Red" is that this is a TV series that describes the ordinary and extraordinary among the little people in the market during the Anti-Japanese War. And I've mixed all sorts of modern pop elements into it. Therefore, the 'fashion war of ordinary people' is the core charm of "Red". ”

Qin Gang nodded in agreement.

"The theme of "Red" seems to be a spy war TV series of the Anti-Japanese War, but in fact, all kinds of popular elements in the TV series are the favorite of young people. The characteristics of young people's movie-watching are: they hate tall characters, they hate conventional and cliché things, they don't like preaching, and they like popular fashion elements. Therefore, unlike the previous anti-Japanese war TV series, the main target of our propaganda this time is the young group who like to surf the Internet. Therefore, the propaganda channels of "Red" should be more concentrated on the Internet. The theme of the propaganda was 'Anti-Japanese War TV Drama for Young People'. Peng Yichen's analysis ends here.

Qin Gang suddenly realized and gave him a thumbs up.

"Good boy, you're there. No wonder I've been watching "Red" these days and always feel that the characters in this TV series always have a special fashion feeling. It turns out that from the beginning of shooting, you deliberately added modern and fashionable elements in terms of pictures, costumes, and sets. ”

"Yes, I was going to inject a fashion element into the show from the beginning. Peng Yichen nodded and smiled.

Indeed, "Red" is very different from the previous anti-Japanese war TV series in China, there are almost no anti-Japanese war scenes in the whole play, and it basically uses the "home" of small people to reflect the "country" of the general environment, and interprets the joys and sorrows of ordinary and small lives in the big picture.

Moreover, the picture quality of the TV series is extremely high, and various modern popular elements are integrated into the plot.

This is very attractive to young people who are tired of watching and tired of watching old-fashioned anti-Japanese war film and television works.

But for the main audience of previous anti-Japanese war films, middle-aged and elderly audiences, "Red" may be deviant and unacceptable in their eyes.

If propaganda is carried out on television stations and traditional newspapers and magazines according to Qin Gang's idea, the final propaganda effect will not be too good, but may be counterproductive.

But if "Red" is defined as "the first anti-Japanese war TV series made for young people in China", and this publicity stunt is rolled out on the Internet, why can't it attract the attention of young audiences?

Moreover, the cost of advertising online is much lower than that of advertising in traditional media. Formulating a publicity plan according to this idea will definitely win the support of Director Zhou.

The idea of propaganda was determined, and Qin Gang no longer continued to greet Peng Yichen.

directly said goodbye and left, rushed back to his office non-stop, and quickly wrote out the propaganda plan and handed it to Director Zhou.

Director Zhou quickly agreed to this propaganda plan.

That night, the publicity work of "Red" was launched on the Internet.

……