"Peace, friendship, chewing gum. ”

In those days, Soviet children liked to beg foreigners for chewing gum all over the streets.

Bubble chewing gum was first produced and invented in the United States, and the early Soviet Union was an enemy of the United States, and since it was anti-American, even the American imperialist chewing gum was opposed, and the import and sale of Western chewing gum was banned.

In a match between the Soviet youth ice hockey team and the Canadian youth ice hockey team, the Canadian youth sponsor was Wrigley Candy Co., Ltd., an international leader in chewing gum production.

First of all, at that time, there was no imported American chewing gum on the market in the Soviet Union, although it was sold on the black market, but the price was expensive, the supply exceeded demand, and the Soviet spectators could get free chewing gum at the Sokolniki Stadium, of course, they were not stopped, you must know that the Soviet audience inside was mainly children and teenagers aged 11 to 16, children liked chewing gum, but the Soviet Union did not produce it in its own country.

After the third game, the Canadian players threw chewing gum at the Soviet children in the stands, and the children screamed and gathered in a pile, some reached for it, some bent down to pick it up from the ground, and the Canadian players laughed and raised their cameras to take pictures in the stadium, and the flash shook so that the children in the stands who grabbed chewing gum could not see anything clearly.

The caretakers of the Sokolniki Stadium were horrified by the sight and before they could go to maintain order, tragedy struck instantly, when several children in the stands were suddenly squeezed down, followed by dozens, hundreds of people falling one after another, rolling on the steps and crushing into a heap......

There were many dead and countless wounded.

This tragedy made the Soviet Union decide to start producing Soviet-style bubble gum on its own, but the gum they produced was as hard as iron and could not be chewed or broken.

The chewing gum produced in the Soviet Union was of poor quality and poorly packaged, and it could not be compared with the American one, and it could not even blow bubbles, but the Soviets still liked it very much, just like someone liked cigars, and snapped up Soviet chewing gum whenever they had the opportunity, and the children also liked to accumulate chewing gum candy wrappers, and this attachment to chewing gum continued.

In those days, it was common for Soviets to go to large hotels where foreign tourists lived, often buying or bartering for chewing gum from them.

This kind of gum is hot.

There was a joke that if the Soviet Union had allowed foreign chewing gum to be bought and sold freely, the Soviet Union would not have collapsed in the 90s.

Because the demand for chewing gum in the Soviet Union was so great, the chewing gum was divided up by buyers from various channels before it left the store, resulting in a landscape where the chewing gum was priceless, and at that time, the Soviets only knew that 60 kopecks could buy 5 pieces of chewing gum, but no one ever bought it in the store......

Foreigners have chewing gum, and children want to ask for chewing gum when they see foreigners, which is the custom in the Soviet Union today.

The group of Soviet children saw that the yellow-skinned foreigner was "dating" with their Soviet sister, so they also dared to come up and ask for chewing gum.

But Li Jun didn't.

The children were noisy and demanded one by one.

If you want bubble gum, you have to be fierce, and the little guys surround Li Jun.

Or Eva to break the siege.

She magically took a few pieces of bubble gum out of her pocket, and the little ones took the bubble gum and immediately dispersed.

"Eva, where did you get your gum?"

"I bought it from your Huaxia last year......"

"You like bubble gum?"

"Yes, many people in our country like it, chewing gum is not only delicious and fun, but also represents fashion and status in our country, we chew gum on the street, and it feels like a big guy in the movie with a cigar in his mouth......"

Hearing this, Li Jun's eyes were as deep as a whirlpool, and he didn't know what he was thinking.

Then Eva magically pulled two more pieces out of her pocket, which she hadn't just pulled out.

On the outskirts of Moscow, you are a piece, I am a piece, Li Jun and Eva chew bubble gum......

……

"Burke, Bauer, you're looking for a candy factory for me. ”

"Lee, what are you looking for a candy factory?"

"I want to collaborate on the production of bubble gum. ”

This bubble gum is small, the price is low, and the profit from selling it is far less than the huge profit of light industrial products such as leather jackets, but if you build a joint venture factory here and sell it here, the profit is also considerable.

A few days later, Burke had news.

After being introduced, Li Jun took a few people to a candy factory in the northern suburbs of Moscow.

Li Jun met with the director of the other party's factory, but it was different from what Li Jun expected, the other party did not show excitement and joy for the cooperation of chewing gum, but seemed to be bland.

"Huaxia Li, our company is still a state-owned enterprise, everything is decided by the superior leaders, and the enterprise has no autonomy, so there is no way to talk to you about the establishment of a joint venture, and there is no way to start at all. ”

After listening to the words of the Russian factory director, Li Jun had no choice but to give up, because the reform of state-owned enterprises in the Union and the Soviet Union did not have the one-factory system of domestic state-owned enterprise factory directors, and the factory directors were still just decorations, and they were people who accepted orders and had no autonomy.

The production of bubble gum is temporarily stranded, but Li Jun will not give up, and when the Soviet Union collapses, most of those state-owned factories are abandoned, and he is not afraid that he will not be able to find a cooperative candy factory.

Sales of Moscow leather jackets and down jackets are still booming, and the free trade market stall cooperated by Li Jun and Bauer opened to the sound of firecrackers.

Li Jun was the first to let move in and occupied some good stalls, but the traffic in the new market was not very large.

There are not many people who stay in.

Bauer was a little lost because it wasn't as he imagined.

Li Jun comforted him: "Ball, everything will be fine, in fact, there is no need to rush at all, we will only be more hot than the Chelsea trade market." ”

"Lee, really? You're comforting me. ”

"Not a consolation, I said the fact that there are also 30 percent of my shares in it. ”

"We can now distribute advertisements and have zero booth fees for two months to attract the old man to come and rent ......," Li Jun said of some marketing routines in later generations.

Bauer was like hearing a baby.

With the seller, then the buyer, retain the seller, a good cycle, this free trade market can slowly develop.

Li Jun let Bauer toss slowly, and let him himself find some experience, because it won't be long before there will be a blowout here.

Now his focus is on the sales of his own goods, and the sales are very hot every day, but Li Jun feels that this is not enough, these goods must be sold faster, and he personally led people to St. Petersburg to distribute them in other cities.

It works well.

All of Li Jun's goods were sold.

Then most of the people returned to China, and Li Jun had already exchanged the ruble for yuan.

Next, there was a buying frenzy.

Lao Ge is visiting China immediately, and he is in a hurry, trying to buy enough goods to fill his warehouse in the Union Su!

JuneYao Foreign Trade Company.

Shi Dakui took a group of brothers to Dongguang Province to buy. ”

Jin Qiang took two groups of brothers to the coastal area of southern Fujian to buy. ”

Shi Erkui took three groups of brothers to the Northeast to buy. ”

Guan Peng took four groups of brothers to Huhai to buy. ”

……