Chapter 266: Overnight Popularity
In fact, this reason is also very simple, the key lies in the "inconvenience" of instant noodles.
At present, there is no manufacturer of disposable tableware in Beijing, and the tableware for eating noodles cannot be solved.
Often, this item can only be sold to travelers with empty lunch boxes.
In addition, hot water for instant noodles is also a big problem.
The capacity of the kettle is too small to be practical in such a place.
The store has set up a large bucket of hot water for this purpose, and the kind with its own switch at the bottom.
But heat preservation has become a new problem.
In addition, many tourists regard the hot water in this bucket as free drinking water and come to fetch it.
In this way, if customers want to eat instant noodles, the water temperature is not enough, and they have to queue up, and the feeling is very poor.
For this reason, Zhu Zhenfan was in a hurry, and he worked with Duan Gang every day on how to solve these problems.
He was arranged here by Hong Yanwu Ming and Dark Ascension, and he was the actual person in charge of the two stores.
The so-called "soldier dies for his confidant", he can't live up to Hong Yanwu's weight.
Not to mention, it turns out that almost everyone is a little bit smart.
The key is to see if the pressure is enough, whether there is room for them to exert themselves, and whether they are willing to use it.
Like Duan Gang, he took the lead in thinking of a solution to the problem of tableware.
His idea was to use "polar bears" as large glass jars for pickled cucumbers instead of noodle bowls.
Not only is it wide-mouthed, but it also has a lid that is just right for instant noodles to be fastened.
And ready-made things, the cost is also low, only a dime, and it can be recycled and reused.
It is completely possible to collect the deposit first, and then return it to the customer after eating.
It doesn't matter if you don't have chopsticks, the "Yili Fast Restaurant" has plastic forks, and the same is true for eating noodles with those things.
And after his inspiration, Zhu Zhenfan also remembered that when he was preparing to set up a store a few days ago, when the big canteen delivered food to them, he would always bring solid alcohol and iron shelves.
It is used to set up a pot of hot soup, and although it is useless to use it as a stove, it can be heated and kept warm enough.
In addition, this thing is not like a gas canister, it has the possibility of explosion, and it is relatively safe.
The train station allows them to use it with the guarantee of fire safety.
So Zhu Zhenfan decided that in the future, the hot water bucket would simply be moved into the counter to maintain the temperature in this way.
If a customer buys instant noodles, the salesperson will make the noodles and the boiling water will be used reasonably.
I have to say that once the inspiration starts, it usually comes out in a steady stream.
The two of them chatted through your words and me, and actually thought of the method of using bone broth to make instant noodles from the "internal benefits of the restaurant" where they used stock to cook noodles for night shift workers as a supper.
In addition, they have achieved different ways of eating it through a combination of various soups.
For example, boiling water to soak a pack of instant noodles is two cents and five cents, which is the original retail price.
A packet of instant noodles soaked in bone broth or chicken broth is four cents, and it comes with small pickles.
There are diced radish, pickled snow red, and spicy pickled shredded pickles.
In addition, there are also single-plus varieties.
Half of a braised egg is eight points, and the whole braised egg is a dime and a half.
"Polar bears" produce their own canned luncheon meat, two cents and five cents per serving.
"Polar bear" produces canned braised pork and braised duck, each serving of three cents and five.
The "Wufangzhai" braised pork, barbecued pork, and white chopped chicken bought from outside are five cents per serving......
In this way, the details are constantly supplemented and improved, and everything suddenly becomes clear.
In their irrepressible excitement discussion, the "Chef Xiong bone broth instant noodle fast food restaurant" that should not appear at all is gradually taking shape.
Needless to say, since everything is ready-made, there is no need to wait, and the speed is fast.
And it can provide passengers with a variety of rich flavors, and can be rich and thrifty.
Their vision is so much in line with the needs of travelers that it is very close to the modern fast food model.
Especially in winter, after eating the noodles, I drank the delicious bone broth.
You can sweat on your head, quench your hunger and thirst, and feel comfortable, how can you not be welcomed by tourists?
And it is a coincidence that Zhu Zhenfan and Duan Gang actually started to try this new business method on December 27.
He never thought that within two days, he caught up with the advertisement broadcast and brought the brand of "Master Xiong" to popularity.
Coupled with the unique location advantage of the railway station, the advertising posters of Chen Peisi and "Red Leaves" are still prominently pasted in the store.
In fact, the "Master Bear" craze brought about by TV commercials has not yet subsided, and a newspaper reporter who came to the train station to see off people noticed that their business was different and newsworthy.
So shortly after New Year's Day, a report titled "A Pack of Master Bear, Convenient and Warm People's Hearts" also appeared in the newspapers.
In one fell swoop, Zhu Zhenfan and Duan Gang were described as industry models who "serve passengers wholeheartedly and serve the most glorious", which made them a big limelight.
Even Hong Yanwu was deeply surprised when he learned about it, and was amazed by the simplified version of "Japanese-style noodle soup" they invented.
There is no doubt that his soldiers were really brought out.
At least these two boys are a bit of a real manager......
In short, just when the smell of "Master Xiong" instant noodles filled the capital, he waved goodbye to people in 1984.
Everything looks so perfect, everything looks so happy, there seems to be nothing to disturb people's hearts.
But there is a truth that must be known, blessings and disasters depend on each other, and prosperity and decline alternate, often mixed together.
Just when the flowers are blooming, maybe the danger has begun to bury hidden dangers.
Just like this year Apple launched the Macintosh computer.
Like Michael Dell, who decided to start his own computer company.
It's like Sandy and Leonard, a couple who signed up for Cisco Systems for five dollars, and they're working on how routers share information.
These normal business behaviors are actually brewing an epoch-making business reshuffle.
Regardless of the fact that the world situation is still intertwined under the clouds of the Cold War.
The situation between the two Koreas suddenly became tense again because of the shootout that broke out in Panmunjom.
The struggle between the United States and the Soviet Union also intensified because of the boycott of the Soviet Union's participation in the Olympics and the implementation of the "Star Wars" program.
But history will prove that these superficial disputes do not really lead to actual military conflicts.
In fact, on the last day of 1984, when a plane from across the ocean brought the commercial representative of the international biscuit manufacturer Nabiske to the capital's airport.
Again, no one sees this foreigner who is holding a joint venture as a dangerous person.
But it's such a very gentle-looking, big-nosed with glasses.
But it is the first person in the food industry who wants to encroach on the market of the capital of the Republic and prey on the local old state-owned enterprises.
And the hunting target he is eyeing is "Yili".