On December 29, "Red Leaves" made a call to Hong Yanwu.

From him, there was a lot of good news.

First, the first film in the "Born to Be Useful" series, "Father and Son", has been edited into a film.

"Red Leaves" representative Chen Peisi sincerely invited Hong Yanwu, Shui Qing and Quanzi to go to the internal auditorium of "Beijing Film Studio" on January 2 for a sneak peek.

The second is that "Red Leaves" told Hong Yanwu that the second film of Chen Peisi's "Born to Be Useful" was almost taken away by "Changying Studio", and "Hey! Dude", which was changed beyond recognition, was finally included in next year's filming plan by "Beijing Film Studio".

This is due to the fact that they have the advantage of raising funds on their own, not only do they not occupy public funds, but they also promise to give back 5,000 yuan to the "Beijing Film Studio".

It is equivalent to buying a "birth permit" with the factory in disguise.

So in order to repay Hong Yanwu's financial support, try to meet his needs for advertising as much as possible.

Chen Peisi hoped that Hong Yanwu could read the script first, and it was best to sort out an entry first according to the plot.

Then we will discuss it together and see if it can be realized.

As for the third, it is "Red Leaves" and said that Chen Peisi has been recommended by others and has entered the "National Radio Rap Troupe".

Not only is the salary paid there, but the management is also loose, as long as you don't have a performance task, you can do anything, and you don't even care about "going to the hole".

At present, Chen Peisi is beautiful, which means that he has creative freedom, and he is no longer rootless duckweed, and he should be more satisfied and more satisfied.

Finally, there is another one, that is, "Red Leaves" and Chen Peisi's sketch "Making a Movie" created by "Eating Noodles".

After reading the "Spring Festival Gala" Organizing Committee and Director Huang, they have unanimously passed it, confirming that they are going to go to the Spring Festival Gala again.

So for so many good things, even Chen Peisi, who has always been picky, has to "bleed" for a treat.

And the main meaning of today's call "Red Leaves" is actually to ask Hong Yanwu, do you have time tomorrow weekend?

He plans to book a "Ma Kai Restaurant" and ask Pei Si to invite everyone to eat Hunan cuisine......

Aside from how Hong Yanwu arranges his time, don't mention it.

What's even more wonderful is that just after the news broadcast that night, the National China Television Station actually broadcast a temporary notice to change the program.

Probably to add some joy to the end of the year, the notice announced that from December 29 to December 31, TV movies will be suspended after 21 o'clock in the evening.

Instead, it replays the three episodes of "Journey to the West", which have already met with the audience at the beginning of this year, "Demon Removal and Black Chicken Country", "Counting Pig Bajie", and "Three Dozen White Bone Spirits".

Needless to say, it was a big surprise.

Because according to the signed investment and sponsorship contract, the advertisement of "Master Xiong" instant noodles will be broadcast every time before all episodes of "Journey to the West" are officially broadcast.

Therefore, this advertisement with Chen Peisi and "Red Leaves", which is equivalent to the side drama "Eating Noodles", exceeded everyone's expectations and appeared on the TV screen in advance.

And it has to be said, although it is not primetime, and it is a rerun drama.

But at that time, "Journey to the West", as China's first costume mythological TV series, was unusually attractive to the public.

Not to mention the second brush, even if you watch it three or four times in one go, many people are still unsatisfied.

According to data, the ratings of this TV series were as high as 86% that year.

Then you can imagine how many viewers will be firmly attracted to the TV,

What's more, there was no celebrity advertising back then.

In the original history, Li Moran, who played Deng Shichang in the movie "Jiawu Fengyun", shot the "Sanjiu Stomach Tai" advertisement in 1989, which should be the first celebrity advertisement in China.

So if you don't pay attention, Chen Peisi and "Red Leaves" have become the first people to create a precedent in celebrity advertising because of Hong Yanwu.

With these factors superimposed, can the playback effect of this advertisement be bad?

Absolute sensational effect, word of mouth exploded!

After one night, this witty advertisement immediately became the focus of heated discussions among people across the country.

Not only did many viewers write to the TV station, hoping to rebroadcast "Eating Noodles", which made Chen Peisi and "Red Leaves" more popular.

It has also made "Master Xiong" instant noodles a household name and well-known throughout the country.

What's even more surprising is that the effect on the promotion of the product is simply immediate.

The "Master Xiong" instant noodles in all the stores in the capital were immediately rushed to buy until they were out of stock.

And almost all large and medium-sized cities in the country began to call "polar bears" to ask for goods.

For a while, other instant noodle brands were overshadowed.

It was so easy that "Master Xiong" became the boss of the domestic instant noodle industry.

This naturally made Director Yang happy, and he was extremely glad to have adopted Hong Yanwu's suggestion, and felt that the 60,000 yuan sponsorship fee was really worth it.

It's just that there is one thing to worry about, that is, the production is too small.

It won't be long before the inventory will have to be completely emptied, and this production line alone will not be enough to sell in the future.

This made Director Yang start to be entangled again.

He really didn't know how long this kind of hot sales would last, and whether he should ask the bureau for another foreign exchange to increase the production line......

Speaking of which, most people may think that this is almost all the "Master Xiong" instant noodles that have become popular overnight and become very popular.

But the real answer is no!

Because no one could have imagined that at the same time as the advertisement was broadcast and the product was selling well, Zhu Zhenfan and Duan Gang actually relied on their own ingenuity to develop an unprecedented type of fast food with "Master Xiong" instant noodles.

This is good, and then this east wind, they not only achieved a leap forward in the turnover of the two stores of the "Beijing Railway Station" on the basis of the already prosperous one, but also deeply excavated the potential brand value of "Master Xiong".

It can even be said that it has left a strong mark in the history of the development of fast food in Beijing.

Let "Master Xiong" instant noodles become the forerunner of the current era.

It's so lively, what's going on?

After the opening of these two new stores in mid-December, because they are located in the "window of Beijing to the outside world" and are "Beijing famous brand" food stores, the business is indeed very good.

Every day, there is an endless stream of passengers inside and outside the train station, not only to buy food and drink to fill their stomachs.

Even if you come to Beijing to run errands, or leave Beijing to return home, you always have to buy some "polar bear" and "Yili" food as gifts for others or relatives and friends.

To be honest, everything is easy to sell, canned food, bread, biscuits, candy, soft drinks, snacks......

In particular, the "colorful stone candy" and "popsicle lollipop" jointly developed by "Polar Bear" and "Yili" are even more popular and in short supply.

Recently, "Yili" has produced 500 catties of each type, but I didn't expect that after a total of 1,000 catties of sugar was delivered, the two stores were sold out in less than a day.

So if you really want to talk about turnover, the two stores together should be able to reach three times the head office of the factory.

But don't look so prosperous, there is only one regret.

That is, the instant noodles that Hong Yanwu is optimistic about are not as popular as he expected.