Chapter 167: Wall Grass (All kinds of begging)
In only half a day, Chen Dahe, Hua Jun and Wei Xiaowang brought everything that should be said to those people.
It doesn't matter if it's the attitude of Tianya's top management, or whether it's Tianya's high-level decision.
The important thing is to let those people see clearly that Tianya is not afraid of the behemoth Zizhu.
Such an attitude is very important to those of them, beating the water dogs, helping the strong to bully the weak, has always been the specialty of some people, because they don't need to exert much effort to do that.
If you don't make any effort, you can be a good friend of the strong, hugging the thighs of the strong, why not do it.
Although sometimes this kind of thigh-hugging is useless, but people are greedy, how do you know that there is really no use for eggs if you don't try?
As for the customer, after getting the news from Tianya headquarters, he was also very satisfied with this attitude.
They were originally grasshoppers on the same line, and they could make money as Tianya's brand, as for Zizhu or Lanzhu, no matter how big the company group was, what did it have to do with them.
The customers who can join Tianya, although not all of them are the most powerful local clothing people, but it is about the same.
So with Tianya's supreme instructions and valuable subsidies, most of them felt the need to be in the same boat with Tianya.
They are also using their local resources to deal with the landlord.
And this matter has also begun to ferment in major media on the Internet. In particular, some financial media have written a lot of special reports.
At the beginning, they were all relevant reports written from the perspective of Tianya's side. After all, this media PR battle was initiated by Tianya.
Zizhu didn't take care of it, and he didn't want Tianya to rub the popularity of his brand, so he didn't have this plan at first.
A brand that is not too famous, if it wants to occupy the minds of consumers as quickly as possible, the best way is to fight with the big guys in the industry.
Maybe many people didn't know about the brand Tianya, but once it is associated with a brand in a large group like Zizhu, then things will be very different.
So the war between brands is Wang Laoji and Jia Duobao fighting, they are all fine, but the one who has something is with him.
The two of them are fighting, their market share is getting bigger and bigger, their fame is getting bigger and bigger, and they are shrinking all the time, that's what they say.
In terms of public opinion, Tianya has always advocated that she is a weakling, because now the brand momentum is very good, and it has touched the interests of some Zizhu Group, so Zizhu will deal with Tianya by unscrupulous means.
In fact, they also went to eat, and the media picked up Zizhu's last time that Mr. Huang picked two Yanmars happened in Xicheng.
And according to reliable sources, it is said that Zizhu used a fake contract of 1.5 billion to acquire Tianya, and in the end, Mr. Huang thought that he had succeeded, and he was interested, and celebrated for himself in advance, so that there was that one-on-two sheep and horse drama.
All kinds of reports emerge in endlessly, which also makes everyone unclear.
Anyway, with the expansion of this situation, in everyone's minds, it is nothing more than the traditional old brands in the clothing industry watching the rise of new brands, and they are not used to it, and they want to spend money to buy it, but they are reluctant to pay for it. Then he began to prepare to use some unconventional means to kill his opponent.
Out of sympathy for the weak, everyone is still on Tianya's side.
And there are related fashion media to write relevant articles, from the perspective of the product.
That is clothes of similar styles and fabrics, and Zizhu's clothing brand is twice as expensive as Tianya's.
This makes the people who eat melons in Guangda even more unaccustomed to it, although Tianya's is not cheap, but at least it is cost-effective. And Zizhu has no cost performance at all.
People take the high-end route of the brand, and the gross profit is very high. Although Zizhu has always issued a statement stating that he writes articles from his own perspective to excuse himself, the public relations war is slow and slow, and Zizhu has not benefited at all.
This made Zizhu's senior management scold their brand department and public relations department.
It is a shame that such a large group company was pressed and beaten by a small company in the public relations war, and the public opinion was one-sided.
In such a situation, Mr. Niu was mentioned on this topic again at an event and asked for his opinion on this matter.
Mr. Niu did not hesitate to say that commercial competition depends on the recognition of consumers and the market, and cannot blindly use those unsightly means.
The most important thing is that Mr. Niu mentioned in public that he has a great relationship with Chen Dahe, and praised Chen Dahe's personality and business philosophy.
Mr. Niu also praised Tianya, a clothing brand, and said that he had heard the design concept of Tianya's chief designer, and said that he was very optimistic about this brand.
said that as long as Tianya is willing, Taoke officials will spare no effort to vigorously support this cutting-edge clothing brand, of course, this is also to let more brands stay in Taoke.
Mr. Niu's words were naturally amplified wirelessly by the media, and people couldn't help but wonder, does this Chen Dahe really have no background?
A battle of public opinion made the people who eat melons look in a fog. Tianya's momentum is only stronger than before.
Retail business in directly operated stores and franchisees' physical stores is more prosperous because the overall traffic is greater.
Some people didn't know the Tianya brand before, or just knew about the brand, but they didn't come to consume it, and more consumers are still loyal customers of Zizhu Group's clothing brands.
What kind of brand is it for these customers, and what kind of brand is it that makes the brand they have always liked so unscrupulous. The spending power of these customers is very powerful.
Some businesses are just afraid that you won't even have a chance to enter the store. It's not that people with spending power won't buy cost-effective goods.
If the goods are really good, who thinks that things are cheap. There are those people, but there are not many of them.
Tianya products have a sense of design, not stalls, and are not inferior to Zizhu's clothing brands.
With such a price, it is naturally easy to completely capture these precise customer groups who originally came into the store just to see what was going on or were curious.
Such a change has also made Chen Dahe's team and customers more confident.
Those landlords who watched the excitement and originally wanted to beat the water dogs were really hesitating now.
It seems that Tianya's background is also very deep. Otherwise, would such a company really dare to offend a behemoth like Zizhu?
So, they decided to wait and see, there are some things, the outcome is unclear, and they can't be on the wrong side. If it is really as Chen Dahe said, Zizhu is really just a blank check, then it is not a displeasure at both ends.
In the end, you lost yourself?
Some of them are already asking Zizhu for contracts and advance financial support, and want to test it, but can the money of the big group be so easy to get?
Although they got ambiguous answers in the end, they didn't dare to complain, so they could only slander a few words behind their backs.
Now everything is still unclear, and this side cannot be offended. If Zizhu still has a back hand, won't it be a loss again at that time.
The grass on the wall is poured on both sides. Whoever is strong will help whom, these people are not stupid. Anyway, first hold the troops and do not offend, neither side will be offended.
The sweetness on Zizhu's side has not completely come down, just a blank check and an incomprehensible contract, so they are not so stupid.