On May 1, 2007, Chen Dahe arranged for Xiuxiu to open a new store in Xicheng, and Wei Xiaowang, Hua Jun and Chen Dahe drove to Kuncheng early in the morning, and it took about an hour to drive to Kuncheng.

Chen Xiaoxi was arranged to Hua Jun's side, and He Huan followed Chen Dahe logically, Wei Xiaowang expressed his dissatisfaction, why do you both have beautiful women to accompany you, but you are alone.

But this is all Chen Dahe's arrangement, Hua Jun just smiled and didn't say anything, as a bit of a strict wife, Hua Jun actually didn't care who Chen Xiaoxi was with, but watching Wei Xiaowang eat deflated, he was also very happy in his heart, he usually didn't ask for anything good with him.

The opening of a clothing store that was not originally considered a downtown area is not unusual in itself. But the strange thing is that the owner of this clothing store took turns to advertise a week ago, and the buses, TV stations and radio stations in Kuncheng and Xicheng were everywhere.

In Xicheng, three stores opened at the same time at once, such an advertising bombardment, coupled with the fact that the activity is very attractive, and there are overwhelming promotional pages everywhere.

It also makes many people look forward to it. Especially those who are not ready to go out to play on May Day, but have to take their children to Debao mothers, are looking forward to it. There is such a big place for a child to play for a long time, even if you don't buy clothes, it's worth playing for a day.

And in order to attract the eye, considering that most of the factory stores are women's clothing, and only a few men's clothing. Wei Xiaowang was so ingenious that in addition to looking for 10 female models, he also found 20 male models. Prepare each store to rotate for a few hours.

Although the cost is a little expensive, it is still necessary to make a sensation.

Men like to look at beautiful women, but women don't like to look at handsome guys?

Wei Xiaowang still advocated without authorization, invited a few open-top luxury cars to come over, and let a few beautiful and handsome guys stay in the co-pilot of the convertible, such a convoy will attract attention wherever it goes, and the KT board billboard held by the beautiful woman or handsome guy naturally attracted attention.

In this regard, Wei Xiaowang said that anyway, the money was paid by himself, saying that it was to support the new store. Chen Dahe saw that the wood was in a boat, but he just smiled and didn't speak, and many times marketing is a little unreasonable.

There was no speech by the leader at the opening, there was no complicated ribbon-cutting ceremony, and some were open for business, and the eye-catching large arch at the entrance of the store and some opening flower baskets.

I originally thought that there shouldn't be too many people after opening the door, but the advertisements were all out, and milk tea was sent when I entered the door, which was worth it. Before the door opened, there was a long queue outside.

There is a kind of person called Chinese aunt, they may not consume, but where there is cheap, there are them. If you don't drink the free milk tea, you may not miss it if you take the bus for two hours.

You open up to give it a try, and you can drink it until you doubt life.

What is the meaning of joining in the fun? The reason for joining in the fun is that the place was originally deserted, but if the door was full of people queuing, then there would be more and more people, and then there would be more and more people.

Chen Dahe couldn't cry or laugh when he saw this situation, although these are not necessarily consumers, but this popularity of this face, I am afraid that ordinary small shopping malls may not be able to compare.

In order to maintain order, Chen Dahe only put 20 people in each time to go up to the second floor to receive milk tea, and there were no restrictions on going to the first floor. At first, the aunts still had opinions, but since it was milk tea sent by others, it was better to follow the rules.

Of course, not all aunts run away after receiving milk tea, some aunts still have a lot of purchasing power, and there are still many people who pick up a few clothes for their daughters or daughters-in-law or even granddaughters.

After all, these clothes look good, the point is that the price is much cheaper than in the mall. As Chen Dahe said in the advertising slogan, "The same quality, the same style, buy one in the mall, buy three here." ”

In this way, the popularity is getting bigger and bigger, and the business is getting better and better. This was a bit unexpected by Chen Dahe. I didn't expect that the aunts in Kuncheng were really willing to spend money. Although it's true that love takes advantage, but when you buy something, you don't blink.

It opens at eight o'clock in the morning, and from eight to nine and a half o'clock it has always been the world of aunts, but after half past nine, it is the young couple who drive here with their children, the husband takes the children to the playground on the second floor to play, and the wife walks around below to look at the clothes.

Is Wei Xiaowang's convoy useful, of course there is, the convoy is driving very slowly anyway, and many people are brought by this convoy. Some young women ask their friends to help them take pictures with handsome models when the motorway stops in front of the store, and then post them on QQ Spaces or blogs.

So by ten o'clock, the turnover of the store where Chen Dahe was located had reached 30,000, which surprised Chen Dahe. The news from the other three stores was similar.

It seems that this time Chen Dahe has created a new era of clothing sales.

At ten o'clock, the draw was drawn on time. Chen Dahe picked up the microphone prepared in advance and said: "Dear customers and friends, in order to celebrate the opening of our store, we have prepared a punctual lottery today, which will be drawn every two hours. The first hourly draw of the day in the present tense. ”

"If you have won the lottery, please follow the mobile phone number and name I read to the cashier counter to verify with the staff. Each hourly draw draws two grand prizes and three lucky prizes. The prize pool is updated every two hours. ”

"Now I'm going to start the first grand prize winner of the day, so it's good to have your ears pricked up. ”

Chen Dahe's voice spread through the microphone through the sound to every corner of the store, and those customers who have bought orders and have paid more than 500 yuan are naturally full of expectations.

Some shops do activities, saying that the lottery is fooling people, but this one is different, look at the valuables placed at the entrance, what refrigerators, what TVs, what microwave ovens, those are all real things.

"The first grand prize winner is, Liu Meili, the mobile phone tail number is 5661, Liu Meili is not there, if you are there, hurry to the cashier staff to verify, see no, the big refrigerator in front of you will be delivered to your home immediately. ”

"Ah, it's me, it's me, it's really me. An aunt in her fifties in the crowd laughed, apparently making a fortune buying clothes this time. And the aunts who walked with Aunt Liu were also very happy.

"I didn't expect this raffle to be real, and it wasn't a lie at all. After verification, Liu Meimei's face was full of light and smiles, and it was a live advertisement when she came out.

With the end of the first hourly draw, five prizes were taken.

And Chen Dahe has already arranged a car to send these large prizes directly to the winners' homes, and this kind of intimate service makes the customers who win the jackpot full of joy. I bought a few clothes, got a refrigerator, and sent them home! This boss will not lose money if he does this business, right?

The winning customer was escorted by the car and left directly. Some of the customers who didn't win the lottery lamented that they were unlucky, but they were not disappointed, and the atmosphere was very good.

Those who originally only wanted to buy 400 yuan of clothes, heard that 500 can be drawn, and those who did not hesitate will make up 500 yuan, and those who are still hesitating will immediately pay for it.

Doing marketing is sometimes a game of human nature!

This kind of scene is what Chen Dahe wants!