Chapter Seventy-Eight: New Store Results (Asking for Recommendation Votes)
In fact, don't look at this hourly lottery, five people were drawn, two grand prizes, three lucky prizes, although the object is large, but a refrigerator and a TV are not particularly well-known brands, but the reputation is not bad, in fact, the cost of five things adds up to no more than 5000 yuan.
The sales of these two hours are 30,000 yuan, and Chen Dahe's pricing model is 55% gross profit margin, which is not counting the factory's Taiwanese profits, in fact, just this calculation, the gross profit from sales is 16,500 yuan, but the first two hours are just the warm-up stage.
The real highlight hasn't started yet, with a good start, I'm afraid there will be no good results?
With the increase in the number of mothers in the playground, and the goods themselves are cost-effective. After ten o'clock, there are more and more young people, and those shopping guides who originally planned to receive customers don't have to do business at all, as long as they occasionally go over to answer customer service questions.
He Huan and Chen Dahe were helping to pack at the cash register, and perhaps no one believed that this young handsome man was the big boss of these stores, or the big boss worth more than 100 million. There are two factories and a Taoke store that ranks first in clothing sales.
And the little beauty on the side has been his real girlfriend since last night, and it is even possible that she will be upgraded to the boss lady in the future.
Anyone who has ever opened a store knows that as long as the store remains popular, business will not be worried. Chen Dahe also said hello to the cashier, if he was busy, then speed up the cashier. If it's not particularly busy, slow down the checkout and keep the checkout counter popular.
But since the door opened, there has been a long queue at this cash register. This made the little accountant who came to help also worried, and he really hadn't seen this battle.
In this case, the owner of the playground on the second floor is also very happy, and it seems that this cooperation is really the right person. I have to quickly establish a good relationship with the owner of this shop, because I have been talking to Wei Xiaowang when we talk about things.
The owner of the playground didn't know that Chen Dahe was the real owner of these shops, and if he knew, he would have gone up and made a familiar face.
Chen Dahe's team was busy and a little tired on such a day as the new store opened, but everyone felt that the tiredness was worth it. I am afraid it is the first time that such a clothing store has opened and business has been booming to this extent.
Because the location of the store is not in the downtown area, the closing time of the store is set at 8 o'clock in the evening. The hourly draw is 10 a.m., 12 p.m., 2 p.m., 4 p.m., and 6 p.m., a total of five times. The total budget prize cost is about 20,000 yuan for a single store.
In the evening, each store sent Chen Dahe sales and some sales information. The four stores sold a total of 1.6 million, gave away 33,000 cups of milk tea, sold 3,200 orders, sold 5,500 pieces of clothes, and the joint rate was 1.72, the customer unit price was around 500 yuan, and the unit price was around 290.
For such a data, Chen Dahe is very satisfied. The marketing costs of the four stores: 20,000 yuan for prizes, 66,000 yuan for milk tea, pre-TV station plus bus advertising costs, as well as promotional leaflets, and other expenses for inviting models add up to only 300,000 yuan.
Excluding the staff salaries of the store and the rent and utility bills of the store, the gross profit on this day was 880,000 yuan, which is not counting the factory's Taiwanese profits for the 5,500 pieces of clothing sold. As a manager, although the clothes are taken from the factory, they are also financially independent. The cost of sales price is also calculated based on the wholesale ex-factory price.
The opening has such a good result, presumably Chen Dahe did not expect it. At first, Chen Dahe felt that as long as the marketing costs could be recovered three days before the opening, these stores would be able to make a profit. But I didn't expect that in one day, not to mention the marketing cost to earn back, but also to make extra money, such a thing, if you say it, it will definitely become a lecture case for those marketing training bigwigs in the clothing industry.
Because it was already late to get off work, Chen Dahe did not treat all the staff, and a little extra reward should be enough for everyone at the end. After a busy day, it is the right way to let them go back early to rest.
Of course, the core team still has to meet and celebrate. Other people's opening ceremonies, and invitations to this and that, and in the end, Chen Dahe will not do those things, of course, this has something to do with the fact that his current communication has not been extensive to that extent.
In the private rooms of the hotel, Chen Dahe, Wei Xiaowang, Hua Jun, Xiuxiu, Chen Xiaoxi, He Huan and five acting store managers, a total of eleven people, mostly women. In fact, this is also very normal, in the clothing circle, there are mostly women's soldiers.
After Wei Xiaowang sat down, he said with a smile: "Mr. Chen is really an extraordinary person! ”
Wei Xiaowang's half-baked words were listened to by everyone, and they were also amused. But it's true. This time, so many stores were opened at once, and it is nothing to say that Chen Dahe insisted on going his own way.
Hua Jun also echoed: "Others always think that Mr. Chen's less than a year's time is just luck, but in Hua's opinion, it is really not, Mr. Chen's vision is far-reaching, his insights are unique, and he is not comparable to ordinary people." Hua has a certain direction of Qinggao, but this time it is completely convincing. ”
Chen Dahe said with a smile: "Mr. Hua has only been with Mr. Wei for a long time, how can he be taken away, and he will be a sycophant." ”
When the group saw Chen Dahe say this, they all laughed. Wei Xiaowang was really shot while lying down.
"Mr. Chen, what you said is not right. My Xiao Wei is a real honest person, what do you have to say. Wei Xiaowang smiled innocently.
"When you're old, you still call yourself Xiaowei, you're embarrassed. Chen Xiaoxi said directly, so that Wei Xiaowang didn't know what to say.
In terms of age, except for Xiuxiu and Huajun, all of them are younger than him, and Chen Xiaoxi said that there is nothing wrong with him.
Looking at Wei Xiaowang, who was deflated, everyone laughed again. The wicked have their own wicked grinding, and Wei Xiaowang's nemesis is Chen Xiaoxi!
After drinking and eating, Chen Dahe said: "Although today's lottery is good, but everything has to pay attention to long-term, today's membership registration work is not very good, it may have something to do with being too busy." ”
"Mr. Hua, four clerks will be transferred from the factory tomorrow to be responsible for member registration. With this information, the marketing in the future is easy to do. ”
"Remember, we want a long-term business, not a temporary business, so word of mouth is important. The five agency managers are here now, and you have to solve the problem of customer complaints well, even if you suffer a loss, it doesn't matter. ”
"Gold and silver cups, not as good as the reputation of consumers, this truth seems simple, but it is not easy to do. So it has to be done consistently. Chen Dahe emphasized again.
Chen Dahe's words were naturally remembered by everyone present, this boss likes to grasp the details very much, although he is usually kind and pleasant, but the things he orders are not implemented in place, and he will definitely be stared at all the time. Besides, Chen Dahe's philosophy has always been that as long as he makes money, he will never lose everyone, so Chen Dahe's business is not also everyone's business?