"Director, you are right, our 'polar bear' is famous, and the products are indeed well-known in the capital. But the problem is that our fame is limited to fist products such as soda and ice cream. This does not mean that each of our products can be recognized by customers like cold drinks. Otherwise, we wouldn't have an overstock, would we?"

"Yes, at present, our instant noodles are initially successful, and once they are launched, they will be in short supply. But that's because at present, in addition to the 'Beijing Instant Food Factory' and the 'Second Flour Factory', we are the third enterprise in Beijing that has the ability to produce instant noodles. The demand of the market is still greater than the supply, and we just fill the gap in the market. As long as the market is not saturated, this project will continue to generate the majority of revenue for "Polar Bear". ”

"But I also want to remind you that success now does not mean that you will always succeed, and good now does not mean good in the future. People have no long-term worries, and the situation faced by the factory is actually very grim. Because the cruel market competition in the future will soon come by a rapid pace. Only by doing our best and doing whatever it takes to keep the industry status of our factory. Therefore, advertising is inevitable. ”

"I'm by no means alarmist, excusing myself. Many people will say the words 'reform and opening up,' but few people can objectively recognize that this matter is two-sided. As the old saying goes, sugarcane is not sweet at both ends, and there will be advantages and disadvantages. What does reform and opening up represent? It can not only stimulate economic development, but also intensify market competition and elimination. It's not just the introduction of foreign capital and technology. It also means that our market also allows people to make money. ”

"Don't believe me, I'll speak with facts. Take the main business of our factory as an example. Our factory is gradually losing its dominant position in the industry. According to the data released by the bureau, there were 125 cold drink manufacturers in Beijing in 1980, 241 in 1982, and 494 this year. What kind of speed is this? Although these manufacturers can't catch up with our scale, the ants bite and kill the elephants. ”

"And they're all smart, they don't make soda and popsicles, because that's an indicator product, and the profit is low and they don't make money. They just have their eyes on the ice cream and ice cream that make money. As a result, a large part of the market has really been divided by these people. Don't you think that the growth rate of our factory's ice cream and ice cream sales is far less than that of soda and popsicles, and it is difficult to keep pace with market growth?

"By the same token, I'm sure that in two years, at most, there will be a bunch of brands popping up in instant noodles. This is determined by the inferior nature of the human being. Most people don't want to be pioneers, no one wants to take risks, but they are willing to copy the successful experiences of others. As long as you find that instant noodles are easy to make money, there will be many people who will flock to them like flies. ”

"To put it bluntly. Isn't it just a matter of getting some foreign exchange? They are all state-owned enterprises, and everyone has the right to lend. The eight immortals crossed the sea, each showing its ability. As long as you take out the money to buy the assembly line, anyone can make instant noodles. ”

"Grain and oil? Don't look at the current food supply is still carrying out the planned task, and we have to collect food stamps when we sell instant noodles. But grain and oil will definitely get easier and easier in the future. Even food stamps will have to be canceled sooner or later. ”

"I don't know if the factory director has paid attention, don't say anything else, just say that now we go to the grain store to buy grain, it's not like in the past, so we have to take the grain book and go to the fixed grain store to buy it. Now you can buy any one, and the service attitude of the grain store is also good, which is like pulling customers. Do you know why? Let me tell you, it is because of the bumper harvest and increase of grain production year by year, that we are no longer short of grain. ”

"Then think about it, in the long run, will there still be a threshold for making instant noodles? Once more and more products exceed the market demand, there will always be people whose products cannot be sold. But the problem is, don't look at you in the first place. But our instant noodles and other people's instant noodles. How much difference can there be? There is no advantage in the product, how can you ensure that others will buy your things and not buy other people's? Then you will be uncomfortable. ”

"What's more, it's not just our domestic counterparts, there are more threats from outside. As I just said, what does reform and opening up mean? It also means that our market has been opened to foreigners. Think about it, if you can make a profitable business, why don't foreigners do it themselves? Especially the Japanese devils, who are clever in this regard, have a criminal record and are also the most grandson. ”

"Just like in the Republic of China, the Japanese sold textile and printing and dyeing machines to us, and they made a lot of money first. Then when the domestic textile mills are opened, our capitalists who can afford their machines are all bought. They couldn't sell the machine, so they began to sell it at a low price. People started early, and the money earned from selling your machines thickened their capital, and the state subsidized dumping, and as a result, cheap and high-quality Oriental cloth washed away our fledgling national industry. ”

"To put it bluntly, these bunnies are not kind enough to sell our assembly line now, not instant noodles. In order to sell more machines to make a lot of money, they can't look down on the small profits of three cents per package of noodles for the time being. But when the market potential is really developed in the future, and the domestic grain and oil supply is not a problem at all, do you think the devil can still restrain his greed?"

"You know, in terms of technology and capital, people have all the advantages. The machine is made by others, we can produce 100,000 packages in eight hours, and people can use the machine to produce 200,000 packages in eight hours to work with us. Or add a few more lines. The soup recipe has long been matured. Our chicken soup stock, seafood soup stock, and recipe are not all given by others. If people do this, and then introduce a few fresh flavors, it will be better than ours. ”

"The most important thing is the difference in business ideology. Look at the Japanese products on the market today. The same electrical appliances, no matter how expensive they are in Japan, sell better than domestic ones. For the same watches, our 'Huhai' and 'Shuangling' can't be sold, but everyone's 'Citizen' is rushing to get it. Why is that?"

"Don't tell me that Japanese products are of good quality. The 'Peony' color TV production line is imported from Japan, and the quality of the Japanese has been inspected by the Japanese and said that it is qualified, but the price is not as good as that of Japanese parallel goods. Our all-steel watches are also on time, but what is the difference between them and Japanese goods? The price has been reduced to more than 50 yuan and no one buys it, but the devil can sell it for more than 100 yuan. ”

"Let me tell you, the so-called good quality is just a feeling that ordinary people can't see or touch. And this feeling is implanted in the minds of ordinary people like hypnosis through advertisements that you can't live or die. However, the advertising money they spend can be added to the product price and earned back from our people. ”

"Finally, I'm going to ask you, are you afraid of such a shrewd business opponent, and if one day you have to go hand-to-hand with them, will you win with this conservative way of doing business?"

Okay, I can't help but say that Hong Yanwu's words are piercing enough.

It's like a needle pierced in Director Yang's heart.

It made him itchy and painful and panicked.

But it is still well-founded and thought-provoking, and it really can't help but let Director Yang think about and pay attention to it.

To put it bluntly, the bad luck of this factory director Yang is that he is a leader who really wants to do practical things.

Even if he wants to be decent, he doesn't dare to use the interests of the public to save his face.

So...... Therefore, he, the director of the factory, can only make compromises and endure humiliation.

Director Yang was really good, but he endured the "pain of slapping his face", and immediately changed his pleasant expression.

politely and kindly came to discuss countermeasures with Hong Yanwu.

Hong Yanwu didn't think much of it, after all, Shui Qing was on the side, and he couldn't help but be disrespectful to the factory director.

He happily clicked on Director Yang's four-step plan.

First, what he means is that in order to distinguish it from other noodles, instant noodles must first create a distinctive brand image.

The name should be distinctive and catchy.

The outer packaging should also have characteristics, so that people will know that they are "polar bears" as soon as they see their instant noodles.

Second, taking advantage of the gap in the market and less competition, we will make every effort to expand production capacity and seize market share.

The point is that you have to be fast, rely on the race against time, and time is running out.

Don't learn from manufacturers who are afraid of damaging the machine, don't be in a hurry, and do production step by step.

We must recruit more people, do not hesitate to work in three shifts, produce the most products in the shortest time, and earn back the cost of buying machines.

Then use the profits to increase the assembly line, and surpass others in terms of production capacity.

The instant noodles produced should not only be sold in the capital, but also in Jinmen***, and others should delineate the real blank market earlier.

Third, with the release of production capacity and the strengthening of market publicity, it is necessary to advertise and promote.

The purpose is to expand the awareness of the product, accelerate the awareness of their instant noodles, and then hypnotize customers.

Once customers are given the idea that their instant noodles are authentic, their products will have a competitive advantage on the psychological level of customers.

Fourth, while carrying out this series of crazy expansion actions, it is necessary to continue to develop new soup packets and increase the content of rich soup ingredients.

It is better to follow the example of Japan and learn the tricks they have hidden first.

In that case, after two years, even competitors will emerge

But "Polar Bear" has a big business, has brand advantages, production advantages, and the ability to innovate.

Who else will you be afraid of?

With a single finger, you can make those new manufacturers unable to eat and walk around......

Hong Yanwu's clear regulations and suggestions made Director Yang enthusiastic and nodded frequently.

In this way, the sponsorship of the crew of "Journey to the West" was actually revitalized by Hong Yanwu's clever tongue.

Because when it comes to the effect of advertising, where can it be better than China Television Station?

And calculate the time, when this drama can be broadcast, it is really the time when Director Yang can almost return the assembly line to its roots.

Suitable.

So in the end, after some bargaining, Hong Yanwu asked the crew of "Journey to the West" for 60,000 yuan, plus 200 boxes of instant noodles.

And Director Yang is not only in the pain of good money, but also has very complicated feelings about Hong Yanwu, and it is difficult to explain.

Think about it, the position he gave himself was originally Krechkov, the political commissar who led Xia Boyang to the right path.

But in reality, he, Kretchkov, is not talented and knowledgeable.

Not only did he fail to convince Xia Boyang, but Xia Boyang seized the opportunity to educate him, and he had to pat his subordinates backwards. What does it taste like?

Aggrieved or not?