The president of the Clothing Association in Xicheng, under the activities of Wei Xiaowang and Hua Jun, there was no accident. On the contrary, after learning that Chen Dahe was not very interested in this president, those leaders of the management committee also felt that this arrangement was the best.

Chen Dahe, a junior to do it, can show that Xicheng attaches great importance to young entrepreneurs, Chen Dahe is also a representative of the Internet, some leaders in Xicheng still attach great importance to this, the above let out the words, the following naturally know what to do.

Second, the appearance of Chen Dahe can indeed block the mouths of those older generation of clothing people. The older generation is reluctant to do it with their peers, but it is different when they are replaced by a junior. It can show the high wind and bright festival of the older generation of clothing people in Xicheng.

The new president of the Xicheng Garment Association was finally finalized as Chen Dahe, which was unexpected and reasonable. Suddenly, Chen Dahe's reputation in Xicheng became even louder.

With the passage of time, Chen Dahe's business, whether it is Taoke Store or the production of the two factories, has been running very smoothly. The previous 80 million deposit orders were also delivered on schedule.

And Xiuxiu and Huajun's business trip for a period of time also has an exact understanding of those actual products. Therefore, they all know which goods are selling well in the market, and these data are fed back to Chen Dahe, and Chen Dahe can do it freely.

Generally speaking, the goods in the market are wholesale in the front, and retail in the back. Therefore, the effect of this batch of goods is not bad, Chen Dahe can be mass-produced, and then put it on the Internet to sell.

One by one, with the previous test of the water, in mass production, the production cost can be saved a lot. The sales of Taoke stores are directly produced and resold from the manufacturer to consumers, and there is no middleman to make the difference, and the natural profit will be considerable.

If people are lucky, many times they can't stop it. Those customers who get the goods from Chen Dahe's side for the first time also make a lot of money selling Chen Dahe's goods, so they are becoming more and more interested in Chen Dahe's goods.

One to ten, ten to hundred, the reputation is getting better and better, and the orders of Chen Dahe's factory are also overwhelming for a while.

The workers were tired but happy about the situation. What the new boss said before is only a lot more than the previous salary, and it seems that it is really not an empty word.

Time passes, and in such a situation, it is around Qingming in a blink of an eye.

Chen Dahe's office, Chen Dahe, Wei Xiaowang, Hua Jun, and Xiuxiu are all there.

Chen Dahe said: "Everything has gone smoothly since the beginning of this year's New Year, and at the beginning of the year, Mr. Wei and I discussed preparing to open a few factory stores. I don't know what you guys think?"

"Factory shop? I don't know much. Xiuxiu heard Chen Dahe's words and said.

Hua Jun and Wei Xiaowang didn't know what this concept was, and they were silent. For things that are not too clear, they do not speak lightly.

"The shopping mall counters or street counters we see now are all clothing brand stores. There are counter stores opened by franchisees, and there are also directly operated stores directly opened by the company. ”

"Whether the clothes in the mall are expensive or not, I don't need to say much about this. The factory price of a piece of clothing is more than 100, and it is normal to sell it for more than 1000 in the mall. ”

"Don't say that the profit is high, the brand itself has its own premium, plus the deduction points and fees in those shopping malls are very high, and the agents also have fixed discounts for taking the goods, and if you don't sell so much, there is no money to make at all. ”

"With the development of the Internet, information is becoming more and more transparent, and in the future, in addition to some particularly well-known brands, it is estimated that it will be difficult for other brands to sell in this way. ”

"What I mean by factory store is a concept, what I want is to open a big store, covering many categories, most of which are clothes that we produce ourselves, and a few can be purchased from outside. ”

"Our advantage lies in the variety and price. It may be slightly more expensive than our price on Taoke, but it must be compared with the physical store, which has an absolute cost-effective advantage. ”

Chen Dahe said his thoughts in a row.

"Mr. Chen, but in a type of business district or big shopping mall, in a relatively large place, the cost is very high. And the mall also has requirements for the brand to stay in, I'm afraid we are not suitable for the time being. Hua Jun listened to Chen Dahe's words and said.

"Well, Mr. Hua is right. But I'm not going to choose a location the traditional way. The traditional site selection method is based on the flow of people. ”

"This kind of location can certainly ensure a certain amount of sales. But you must know that the prime location, every inch of land, although the sales are guaranteed, but the cost is also large. In the end, it is still up to the net profit to open a store. ”

"If we weren't the manufacturer, this model might not be a good fit. But we are a manufacturer, and some of our products will stay in the warehouse for a while. ”

"So the cost of the goods, we actually ignore it. That's where we excel. ”

"These cities around Xicheng, as you know, have a very developed economy and convenient transportation. Therefore, when choosing the location of the store, we can settle for the second best thing and open it in some second-class and third-class business districts, and even some good towns. ”

"In this way, our hard rent costs can be reduced a lot, and these costs are reduced, and we can price them very reasonably and take the cost-effective route. Of course, it is still necessary to maintain a proper gross margin. ”

"But if Mr. Chen does this, the flow of people is very small, wouldn't there be not many customers?" Wei Xiaowang also directly pointed out the disadvantages of this plan.

Xiuxiu and Hua Jun also agreed with Hua Jun's words.

"Mr. Wei's words are right, retreating to the next best thing will reduce a lot of passenger flow. But you have to know that the cost difference between prime and non-prime locations is too much. With some extra money, we can do advertising and promotion, and do affiliate policies. ”

"In the early stage, as long as the customer has been brought in to consume once, the membership registration will be carried out. I think that with the quality and style of our products or the cost performance, it should not be difficult for consumers to come in. ”

"So our product is not because of the brand itself, but because of a new concept. What we do is the product itself, and when the time comes, it will naturally form a regional clothing brand because of the product. But in the safe future, let's open a store and try it out. ”

Chen Dahe talked eloquently, obviously this idea had been in his mind for a long time.

"Mr. Chen, I, Wei Xiaowang, really convinced you, and I don't know what you're thinking about all day long. How did you come up with such a complex thing. Wei Xiaowang should have understood Chen Dahe's thoughts and said with a smile.

"yes, I'm not a teenager making clothes anymore, I haven't even thought about these concepts. Mr. Chen's idea is really not simple, not to mention whether it can be successful, but this business model is indeed very novel. Hua Jun also echoed and said.

Xiuxiu didn't speak, and she didn't seem to understand Chen Dahe's words. But Chen Dahe has never let her down, and this trust makes her look forward to another miracle.

"Stop, stop, it's all my own family, don't say anything about these sycophants. Now the eight characters haven't been skimmed yet, and it's not too late to shoot the horses when they succeed. Chen Dahe also said with a smile.