It's better to think about it a hundred times than to do it once, and many times if you have a good idea, it's better to act immediately than not to do it. What's more, Chen Dahe's idea should have been in his heart for a long time.

Wei Xiaowang, Hua Jun and others naturally knew Chen Dahe's temperament, and they were also concerned about the factory store. Although Chen Dahe now has a super strong store like Taoke, his own production channels, and his own huge offline channels, where is there anyone who is afraid of making more money?

Wei Xiaowang and Hua Jun released some news in the circle, which is what Chen Dahe said about the location criteria for opening a store. If you talk about finding a type of business district, the core business district of each city, it is really not easy.

But it is relatively easy to find this kind of second-class or even third-class business district. Wei Xiaowang and Hua Jun finally chose a place in Xicheng, as well as several places in Kuncheng around Xicheng.

The two places are said to be very remote to the point that they are not, but these two places have several characteristics, that is, the place is big enough, they are all three-storey buildings, and each floor is nearly 800 square meters.

In fact, if you rent out a separate floor, it will not be difficult to rent out. But the landlord wants to rent out the whole house. Although the price is not high, the total price is not cheap for such a large area.

Like the 100-square-meter shop on Xicheng Pedestrian Street, the annual rent fluctuates around 1 million. This place of more than 2,000 square meters, although dilapidated, has a total annual rent of 450,000 yuan.

Although 450,000 yuan here is very cheap compared to the pedestrian street, the flow of people cannot be compared. Isn't opening a store to do business just about personal integrity. Lack of popularity, open there and enjoy it yourself?

Kuncheng, on the edge of Xicheng, is not worse than Xicheng in terms of economy. The addresses of several shops over there are similar to those in Xicheng.

To put it bluntly, the reason why these places are empty is because they do not have a lot of elements to open a store, there is no flow of people who dislike catering and clothing, and it is difficult to renovate the disgusted houses of those who open hotels.

Most businessmen feel that it is too difficult to make a profit by opening a store in these places. The aroma of wine is not afraid of deep alleys, but it is really difficult to do.

Under the leadership of Wei Xiaowang and Hua Jun, Chen Dahe went to several places for field investigations. Finally, I asked about the rent.

During the inspection, Chen Dahe did not say much, only occasionally asked some questions. Finally, Wei Xiaowang used a digital camera to take some photos for archiving.

After returning to the company, Chen Dahe summoned Wei Xiaowang, Hua Jun, and Xiuxiu to his office for a small meeting.

"Several places are in good locations, I think they can all be considered. Chen Dahe said.

"No, Mr. Chen, didn't you say to try it first? Isn't this a bit hasty?" Wei Xiaowang said with a smile.

"Yes, Mr. Wei's words are also very reasonable. Isn't it a bit reckless to open them all?" Hua Jun also echoed.

"There are four places in total, one in Xicheng and three in Kuncheng. According to the average annual rent of 400,000 yuan, it is 1.6 million, if you take a 200-square-meter shop in the pedestrian street, it is estimated that it will cost about that much money a year, right?

Wei Xiaowang and Hua Jun were caught off guard by Chen Dahe's question, obviously Chen Dahe said the truth, others only looked at the quantity, but forgot the investment cost.

"But Mr. Chen, these stores are relatively large, don't forget that there are decoration costs, and the store area is large, there will be more employees, and the labor cost will be relatively high. Xiuxiu added, apparently she was also a little disapproving of driving so much at once.

"Yes, yes, Sister Xiuxiu is not false at all. In order to find some face, Wei Xiaowang hurriedly echoed with a smile.

"You're right, I've seen all of these places. Although there is not much traffic, it is good to park. This is an advantage. Also, although there are three floors in total, I also have my own plans. ”

"The first floor is used for clothing, the second floor is used as a children's playground, the second floor is directly looking for people to cooperate, and no rent is charged, and the third floor is temporarily engaged in a VIP reception room, and other places are used as warehouses. ”

"The second floor didn't charge the rent of the partners for the first two years, and you also know that there are still a lot of children's playgrounds now. However, for the facilities of the playground, the safety must be controlled. If there are children playing, the popularity of the entire store will not be bad. By the way, the second floor can also be divided into several places to make milk tea and coffee. We run this ourselves, either to make money, or to be popular and have some services. ”

"Mr. Chen, your idea is good, now the children's playground is very hot. But we're not a shopping mall, is it really okay?" said Hua Jun with some concern.

"Let's do it according to this, if no one comes to cooperate, then the second floor is temporarily empty, and when the business on the first floor is up, we will consider expanding." In this way, the decoration cost will be saved a lot. ”

"This store in Xicheng must be opened, because our headquarters is in Xicheng, the cost of this store is not large, and with this physical store, our factory will go further. ”

"Kuncheng, although it is not big, but a store obviously cannot have a scale effect. The location of the three stores in Kuncheng happens to almost cover Kuncheng. When the three stores open together, they can cause a lot of conversation, complement each other, and it will be better to operate. ”

"So, do you have any questions this time?" Chen Dahe said decisively.

The three of them looked at Chen Dahe's expression and knew that Chen Dahe had completely made up his mind, so they didn't say anything more.

"Also, Mr. Wei, if the rent is negotiated again, and if the contract is signed for three years, pay the rent directly for three years, and the rent will drop by another 25%, ask the landlord if he is willing?" Chen Dahe said again.

"Mr. Chen, if you are really courageous, I will do my best. Wei Xiaowang just said with a smile. He didn't know whether Chen Dahe was decisive or arbitrary this time.

originally thought that it would be difficult for the playground to find someone to cooperate, but Wei Xiaowang and Hua Jun found a partner without much effort. For those who cooperate, there is no need to pay rent, and there is no fear of losing money.

Anyway, the equipment is not disposable, even if the operation is not very good, can it be reused next time?

All the preparations are underway, and everything is going well. It took only five or six days from the beginning of the Qingming Festival to the finalization and the signing of the contract to start the decoration.

According to Chen Dahe's instructions, these stores must be completed by May 1. Even if the renovation does not stop for 24 hours, it must be completed. Wei Xiaowang, who was instructed, had no choice but to comply.

Although the time is very rushed, there are still 20 days left, and it cannot be said that it cannot be completed. It's nothing more than a little extra renovation cost.

It's normal to open a store and find a holiday. Because at this time, it is good to publicize, and it also happens that people are free. So everyone agrees with Chen Dahe's decision.

It's just that after the news of Chen Dahe's opening of these stores spread in the Xicheng clothing circle, he was laughed at by many older generation of clothing people. When they open a clothing store in that kind of position, they all think it's a dead end.