"The first point solves the most important brand status problem of Boots, Boots in your hands, you can never get rid of the title of a 'fake foreign brand', and Boots will always be a second- or third-rate brand in Europe, in my place, it may be a new opportunity.

The second point, that is to talk about the issue of spring department stores, I heard that you have a plan for the development of China's 'Paris Spring', in my opinion, the positioning of China's spring department stores, first of all, is to start from the top first-tier cities.

With the help of Paris Spring, the top fashion and luxury jewelry retail platform in Europe, Boots will slowly work with those top brands in Europe and the United States, so that everyone in China will slowly understand and recognize that Boots is a brand comparable to those top brands in Europe and the United States.

The same is true in Europe and the United States, in those most important cities, we will develop the brand of Spring Department Store, and Boots will enter the Spring Department Store shopping center, which is obvious for the development of Boots.

Moreover, I hope that Spring Department Store can occupy the position of a major shareholder in the major authorized retail, not just a brand licensing, we can be phased in, such as direct investment in first-tier cities, and brand licensing in second- and third-tier cities, only in this way can we truly occupy a leading position in the retail industry.

However, for Printemps, it takes a huge amount of money to develop such a huge project, and it is clear that neither you Boots nor the Pinault family in France have such strength, and I have the strength to support such a plan.

It will be involved from production to retail, which is very important for the group itself, and the group itself is not only in the fashion and luxury industry, such as top red wines, etc., I have corresponding development plans.

After investigating the cooperation between Spring Department Store and you, I set up the 'Paris Spring' Huaxia Company in Xiangjiang, and it is said that you also want to start from the magic capital, but it seems to be a model of renting shopping mall real estate, and the main thing I think is nothing more than your lack of funds. Li Feng joked with a smile.

Regarding Li Feng's final ridicule, Chen Qitai couldn't help but blush.

……

Indeed, although the development of second- and third-tier cities was the result of the later generations, at the beginning of the planning, it actually started from the first-tier cities, and the first 'Paris Spring' started from the magic capital.

Unfortunately, in the end, because of the lease problem, Chen Qitai realized that renting commercial real estate is still unreliable, and it is best to be able to develop a commercial shopping center by himself.

Obviously, if you want to have your own shopping center real estate project, especially in those first-tier top cities, you need to invest a huge amount of money, and with the strength of the Chen Qitai family, you still can't support such a big situation.

Chen Qitai also knows that the top luxury goods, and he has a firm foothold in the first-tier cities, which is the reason for the development of second- and third-tier cities, but unfortunately, he has to bow to reality, and the later generations of Baozi's own shopping malls are mainly in second- and third-tier cities.

Although many Paris Spring shopping malls have been established in various parts of China, their value is not large, after all, there are few shopping malls in the bustling areas of the city, and the market value is naturally not large, and it seems to be the end of being acquired by a retail group in China.

It is not yet the new century, whether it is the strength of the Boots Chen Qitai family, or the strength of the Pinault family of Spring Department Store is too small, although the reputation of Spring Department Store in Europe is very loud, but it is only a few retail stores in Paris, and most of the rest are licensed brands around the world, and most of them only earn a brand licensing fee.

Later, the Pino family sold the Spring Department Store for only 1 billion euros, and it is conceivable that there are really few Spring Department Store that really belong to the Pinault family.

......

"You see, in terms of brand development, joining the group is indeed beneficial and harmless, of course, for your family, maybe the future development of the enterprise is not your final say, but a weakness of your family.

However, we should also look at the problem from another angle, I think if this luxury empire develops into the world's largest luxury group in the future, and if you Chen family can become the majority shareholder of the group, a member of the board of directors of the group, or something.

I don't think it should be inferior to your simple development of Baozi, whether it is from wealth or industry discourse. Li Feng smiled affirmatively at Chen Qitai.

"Haha... , Li Sheng, I admire your ambition, I think you have great expectations for the Sawa Group on the other side of the century, naturally, I also look forward to Li Sheng you can complete the vision in your heart.

However, I think you want to buy Boots, and I can say it directly here, no, my family will not agree to it. ”

"Haha... , Mr. Chen, it seems that you still understand what I mean, maybe we can also follow the Spring Department Store in France, that is, a merger or a form of cash and shares;

In addition, I can give you a promise, the first is that Mr. Chen or Mr. Chen's brother can become the global vice president of the group and the president of the Asia-Pacific region, and be fully responsible for the Asia-Pacific business. Li Feng smiled and threw out a weight again.

"I'm sorry, it's not something I can decide. ”

"Okay, that's all for today, but I think Mr. Chen should be able to see my determination and sincerity. Li Feng replied with a straight face.

"Understood..."

“…”

......

Speaking of this, in fact, Li Feng felt that Chen Qitai was actually a little moved, saying that his family would not agree rather than directly refusing at first, obviously, the problems Li Feng said, as well as the solution ideas and future development, have been recognized in his heart.

Naturally, the most important point is interests, although the Chen family will lose the control of Baozi, but the so-called icing on the cake is not as good as charcoal in the snow, now Li Feng's luxury empire is expanding in the early stage, if Baozi can enter it now, and it is a direct merger, become a shareholder of the company.

Although it is impossible to control the majority shareholder, as Li Feng said, if Li Feng achieves his vision and becomes one of the world's largest luxury groups, then the shares in his family's hands will be truly valuable.

Speaking of my family, I have immigrated to Canada, and it is very helpful for my family to gain a foothold in Europe and the United States, especially to be able to get along with Li Feng, a man of Chinese descent who is also a figure in the United States and global political circles.

"The third point, the brand's ability to publicize, I think this point is needless to say, I have the world's largest brokerage company and the global media group behind me, and I don't need to say much about the advantages in brand promotion.

In short, apart from the loss of your controlling stake in Baozi by your Chen family, I really can't think of a reason for you to withdraw, and this is actually a very good opportunity for your Chen family. Li Feng finally said with a pun.

In Li Feng's view, he does give others a chance to catch up with himself, of course, it is also a brand that people have their own needs in their hands, which can be regarded as giving people an opportunity to be able to stay and step into the upper class of Europe and the United States, and they are not afraid that people will say that they are so arrogant.

......

This contact with Chen Qitai can be regarded as Li Feng's basic expression of his thoughts on Baozi, and he knows that his Spring Department Store owns nearly half of the shares of Huaxia's 'Paris Spring', and the opportunity to meet his own vision is actually very great, after all, it has a good foundation for cooperation.

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