After some greetings, Li Feng asked Bill to leave first to get busy, but he called Li Shanquan to sit with him, in general, a Chinese face may make Chen Qitai more comfortable, Li Feng thought.

"Mr. Chen, Baozi is now developing very well in China, it can be said that it has occupied the leading position in the high-end clothing market in China, and we will strengthen cooperation in the future. Li Feng smiled and admired.

"Thank you, at present, Boots is indeed developing well in China, but unfortunately, in the mainstream market of the luxury industry in Europe and the United States, we are still a little behind, naturally, we also hope to be able to maintain friendship with Mr. Li's company, and even further cooperation. ”

"This is what I want to see, as far as I know, you Boots also owns the right to represent many brands in China, including Armani, etc., if we can cooperate, I don't mind that my luxury product lines can be cooperated with Boots. Li Feng replied with a smile.

"Really?" Chen Qitai couldn't help but reply excitedly.

"Haha... , Naturally, but I have a new proposal here, I wonder if Mr. Chen is interested in hearing about it?" Li Feng replied with a laugh and a joke.

"Oh... In today's global business community, who doesn't know that Li Sheng is the most investment visionary and has a pair of eyes that can see through the future, Li Sheng's proposal is naturally deaf to me, please say!" Chen Qitai immediately calmed down, and then complimented with a smile.

"Hehe... Since that's the case, then I'll talk about the brand Boots first. ”

"Please!"

“…”

……

"At present, it seems that Boots is developing well, but to be honest, Boots' current positioning in the global high-end luxury goods is only barely a second-rate brand in Europe and the United States, and may not even reach the second-rate.

In China, because of domestic economic reasons, the current Boots is because of factors such as price, coupled with the natural elements from Europe and the United States, the development in China is very good, and the white-collar workers in China find that Boots is a luxury that is very in line with them.

However, we all believe that China's economic development, according to the current annual economic growth rate of 7-10%, if this economic growth rate is maintained, then we can predict that perhaps in 20 years, China's economic aggregate may become a global heavyweight, and people's living standards will continue to improve.

So in this case, those top luxury brands in Europe and the United States will give up the market with a population of more than 1000 million, obviously not, at least the current top European and American brands have set up branches in China.

I believe that with the influx of top brands from Europe and the United States, the competition in the luxury market in China will be very fierce, and Boots may face a similar situation in the European and American markets today.

We all say that good and excellent business people have always had a long-term vision and will consider the future market, I don't know if Mr. Chen, do you think what I said makes sense?" asked Li Feng with a smile.

"Of course, this may be as Li Sheng said, but at least 10 years later, I think by then, I believe that Boots has established itself in China. Chen Qitai replied confidently.

"Yes, I can't see it, I deliberately transferred a few analysis reports, for the domestic luxury industry in China, Boots still maintains a super high status in the white-collar class, but at the top level, look at those rich people, have begun to choose the top luxury goods, such as Gucci, Armani, LV and other major brands, I believe that with the development of the Chinese economy, this class will continue to expand, and in the end, it may be difficult to keep the status of Boots. Li Feng smiled at this time and handed him an analysis report.

"Li Sheng, for such an analysis report, our company also has it, so I won't read it. Chen Qitai replied with a smile again.

……

"OK, let's talk about the weaknesses of Boots, first of all, the first point is the signboard of Boots's 'fake foreign brand', maybe in this way, Mr. Chen will be unhappy, but to be honest, at least the current Huaxia, for most people, European and American brands are much louder than Huaxia brands.

In fact, in my opinion, your Chen family moved the headquarters of Baozi to Xiamen, which is really a step not very clever development model, maybe your Chen family can temporarily get the support of the Chinese government, discounting national brands, luxury goods, but, at least for now, the high-end luxury market in China is still too small.

You moved your headquarters to Huaxia, although the design department is still in Europe, but for most people in Europe and the United States, your company has become a Chinese-funded company, and it is difficult for you to develop in the European and American markets.

A brand that was originally okay in Europe and the United States, but now in the ranks of luxury goods in Europe and the United States, has fallen into the third rate, from the global market expansion, Boots is actually going downhill, but because the market in China is supporting, so that today's Boots looks bright.

Although you have occupied the Chinese market in the short term, at a certain stage, the Chinese economy will be better, and the number of wealthy people will increase, and they will want to enjoy it better.

At a time when most people in China still don't have much contact with luxury brands, Boots is not bad, but at a certain stage, after seeing the top luxury brands around the world, Boots is obviously a brand that will be abandoned by these top wealthy classes. ”

"I think Li Sheng said so much, there must be some solution?" Hearing Li Feng's tirade about Baozi, Chen Qitai understood very well that Li Feng would not be so kind to help him analyze the development of Baozi, obviously there was a purpose.

......

"I don't hide it from you, I think you must also know about the fashion and luxury group I established, including Gucci, Yves Saint Laurent, Spring Department Store, etc., all of which have been included in the group's product line, I now fancy Boots, I want to include Boots in my group, I don't know if Mr. Chen is interested?" Li Feng asked with a smile at this time.

"Li Sheng, I'm sorry, Boots is the crystallization of our two generations of efforts, from the initial help of Boots to the final acquisition of Boots, I think Li Sheng should understand the hardships, for the time being, we have not yet sold the idea of Boots. Chen Qitai replied a little excitedly.

"Mr. Chen, don't be too excited, wait until I finish speaking, and then you can think about it, I don't mean to buy and sell, I have always advocated the win-win situation that Huaxia said, so that cooperation can last, isn't it?"

"I'm sorry, Li Sheng, we won't sell Baozi, but I'm also willing to hear what Li Sheng has to say. ”

"Hehe... OK, then I'll just talk about it, and you can listen to the story too. ”

"First of all, the first point, after the inclusion of the company, Boots will completely get rid of the 'fake foreign brand' signboard, which is very beneficial to Boots, whether it is the current development or the future development, Huaxia side, Boots' current development is good, and Europe and the United States will also completely open the market.

I think you should understand that the original Boots, the famous white No. 10 shirt, etc., completely opened the door to the European and American fashion industry and became European and American fashion brands.

It's a pity that since Chen's acquisition of Boots, although the development in China is good, unfortunately, in Europe and the United States, it has been sluggish, I think you should understand the truth, the hidden discrimination has always existed, I think we can't deny this. ”

"That's true..."

......

"Hehe... , you are not bad, fortunately, this era is good, China is slowly rising, and the founder of Boots at that time was a person who enjoyed life and did not discriminate, which gave you a chance to get Boots.

Otherwise, with the Chinese background, Boots wants to enter such a top threshold in the fashion circle, not to mention the difficulties, at least for now, the Chinese in the fashion circle do not have any status.

After Boots is incorporated into the group, these obstacles will not exist, and after the back of the group, the development of Boots is predictable, we have the top design team in Europe and the United States, I think Tom Ford, the fashion golden boy led by the team, represents the current fashion symbol of the world. ”

"Since there is a first, there should be a second, right?"

"Haha... Naturally, let me take my time. ”

“…”

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