Chapter 464: Pixar and Disney

Hollywood's future big IPs have basically been handled by Donne, and even many high-quality American dramas, he has completed the outline writing and went to the screenwriters union to register.

There are only two super IPs left that have not been touched: one, "Star Wars", and second, the live-action movie remade of "Disney Princess".

The "Star Wars" series can be talked about slowly, and when George Lucas is older, sooner or later Lucasfilm will be sold.

As for the live-action remake series of Disney animated classics......

Don had already begun to plan.

He's determined to win!

Whether it's Michael Eisner or Roy Disney, no one can stop you!

The reason is simple, because Pixar!

In 1994, Disney had a big mess, President Frank Wells was killed in a helicopter accident, and Jeffrey Katzenberg and Bill McNick resigned, which led to the precipitous decline of Disney films, especially Disney animation.

So far, 90% of Disney's animation studios have been laid off, and Disney's animation industry is completely dependent on Pixar for support.

It can be said that Pixar is Disney's most sensitive and fragile nerve!

Unfortunately, Donn is Pixar's second largest shareholder!

Geographically, Pixar is not a Hollywood company and belongs to Silicon Valley.

Because at the beginning, Pixar's main industry was software and hardware research and development, serving Jobs' NeXT computer and engaging in animation...... It was a complete surprise in a misunderstanding.

Donn flew to San Francisco, where he met Steve Jobs at Pixar's headquarters.

"It's no wonder that Pixar's cartoons are so creative, and the working environment here is ...... It's like a fairy tale, if Disney had such a working environment, there would be no creativity at all. ”

Don was introduced by Steve Jobs to see the wonderful design of the new Pixar headquarters campus, accompanied by the actual head of Pixar, animation god John Rust.

John Rust is quite conceited, "Disney cartoons have long been outdated! Now, it's Pixar and DreamWorks Animation." ”

Donn was a little amused, "DreamWorks Animation, if it weren't for Shrek, Katzenberg would have almost gone bankrupt!"

John Rust's face was grim, "No, he needs a buffer period to transition from hand-drawn animation to computer animation." ”

Donn smiled, "By the way, I heard that Disney has proposed to renew the contract?"

Jobs' face sank, "I refused!"

"On what terms?"

Don doesn't have to be taboo, he is the second shareholder of Pixar and has the right to know all of Pixar's business.

John Rust explains: "They wanted to renew the contract for five films, and all the profits would be split equally except for the publicity and distribution costs. ”

Tang En sneered: "It's really generous!"

The profits are split equally, which is much better than the current contract.

Now Pixar's profit ratio with Disney is 46 shares.

40% profit share is still a huge amount of money!

For example, "Monster Electric Company", which was released in November last year, currently has a box office of $240 million in North America and $270 million overseas, with a total global box office of more than $500 million.

What's even more exaggerated is the merchandise sale!

One month after the movie was released, the peripheral income exceeded 300 million US dollars!

Of course, this is also a reflection of the value of the Disney brand.

Disney's consumer products division and the Disney Store's channel operations help Pixar's films run from upstream to downstream.

So far, Pixar has raked in $180 million from Monster Power, Inc.!

And that's just the beginning.

Within three years, Pixar expects to bring in $300 million through the program.

This is the reason why Pixar's stock price is so high that DreamWorks Animation was able to sell for more than $3 billion when it went bankrupt and auctioned.

But scarcity is expensive, and Pixar is not the same now as it was back then, and Jobs will never agree to such a wretched contract as "four or six points".

Jobs added sneeringly, "That's not all, Eisner thinks that Pixar has taken advantage of the profit equalization! He asked Disney to retain control of the production of the sequel and own the trademark rights to the consumer goods!"

Tang En's face immediately changed, "This is absolutely not okay!

Jobs said lightly: "This is natural, the conditions I offered are very simple, the profits are equally divided, I can accept it, but the copyright of the cartoon, Pixar must be completely retained, including the distribution right." ”

When Tang En heard this, he pouted again and again, very disapproving.

Jobs was smart enough to guess the intention when Don asked him to meet at Pixar, "Donne, you know, Pixar wants Pixar's interests to prevail." ”

Donn frowned, "Steve, why don't you understand?" Maybe you should go to Hollywood and ask, Disney and Donn Pictures...... Which company represents the future?"

Jobs laughed: "Down Pictures represents the future, and that's okay. One day in the future, I will definitely hand over the Pixar cartoons to Don Pictures. ”

This kind of question is not something that John Rust can casually interject.

The three of them walked side by side, strolling along the boardwalk of Pixar's headquarters — no way, Jobs was a Japanese controller.

Tang En thought for a while, and said in a deep voice: "Steve, Apple's stock subscription, I've already done it." Now, 16.5% of Apple's share capital is in my hands. ”

Jobs raised his eyebrows, "I thank you for your help to Apple, your support and trust in my work." ”

Don shook his head, "Steve, I need your help. ”

Jobs was immediately embarrassed.

Don said, "I'm ...... with Disney right now To talk about an important collaboration, I need Disney to bow to me. ”

Jobs frowned and said in an unkind tone, "You don't want Pixar to compromise through contract renewal in exchange for favorable terms for your cooperation with Disney, right?"

"Of course not!" Donn paused and turned to stare at Jobs, "I just want Pixar to do one thing." ”

"What?"

"Terminate the contract with Disney!"

Don had already said such an argument, and Jobs was tired of it, and his face was ugly.

Jobs' temper...... Those who know him know that he is even hotter than Donne!

John Rust was afraid that Jobs would have a seizure, so he quickly opened his mouth and exclaimed: "Mr. Walker, are you kidding? Pixar and Disney still have a movie contract! And now that "Finding Nemo" has been established, we will soon start a cooperation with Disney. ”

"Finding Nemo" is too famous, far more than "Monster Electric Company"!

Regardless of the rest, when it comes to this movie alone, Donn doesn't want to hand over the distribution rights to Disney again.

The distribution rights are in the hands of Disney, and they must have put the character image of "Finding Nemo" into Disneyland.

Donn is about to acquire Universal Pictures, which also has a theme park at Universal Studios.

Pixar's films, of course, are taking care of their own industry.

Tang En said lightly: "I'll pay for the outright contract!"

Jobs refused without hesitation: "Donn, we have talked about this topic, I don't want to discuss it." At this stage, only Disney is in Pixar's best interest. ”

Tang En said: "I also have a film company! And I'm about to buy Universal Pictures! My channel resources will not be worse than Disney's!"

"You're buying Universal Pictures?" Jobs' eyes narrowed.

Donn waved his hand casually, "I also want to tell you that I have a toy company, and I am still a shareholder of Hasbro, so I can get better terms for Pixar's toys." ”

John Rust hesitated for a moment, then tentatively said, "Mr. Walker, buy Universal Pictures...... I'm afraid it's going to take a long time, right? "Finding Nemo" will be released next year, I'm afraid it's ......."

Tang En said proudly: "Give me Pixar's cartoons, the copyright, trademark, and creative development all belong to Pixar, and I don't want anything!"

Anyway, he will eat Pixar sooner or later, and the copyright is the same in anyone's hands.

John Rust opened his mouth and looked at Jobs in shock.

He has been in Silicon Valley for many years and doesn't know much about Hollywood.

This Don Walker ...... It's really crazy!

Jobs was silent for a while, but still shook his head, "Donn, the matter of buying out the contract is to bear the pressure of reputation. Breaking one's promise will be looked down on Wall Street and will not be good for the stock price. ”

Tang En's anger was speechless.

It's tough!

Last year, Disney's consumer products division had a turnover of more than $2.5 billion, and Pixar was the biggest supporter to maintain the consumer products division and the interactive entertainment division in the face of the declining animation of Disney's main division.

Donn's attack on Disney through Pixar is equivalent to abolishing one of Disney's arms.

Michael Eisner's position of power will fall apart in an instant.

When the time comes, Michael Eisner will have to cooperate with Donn Pictures in order to save the crisis!

Now Don has seen through the essence of businessmen, and is also used to this kind of deceitful interpersonal way, Michael Eisner's betrayal, not surprising.

He doesn't want to cooperate, so it's better to use strong external forces to push him.

If you want to cooperate, you have to cooperate, and if you don't want to cooperate, you have to cooperate!

Unexpectedly, Jobs would not agree!

He earns only $1 a year at Apple, and his main source of income is Pixar. In this case, he must focus on the interests of Pixar, especially since Pixar Studios still has so many excellent computer animators.

It can be said responsibly that in today's Hollywood, only Disney can bring the greatest benefits to Pixar, and Disney has a brand value that no film company can match.

Many times, the word "Disney" stands for children's entertainment.

Pixar can only make more money if it catches a ride with Disney.

Dawn...... No way!

Seeing Donne's displeasure, Jobs added, "Of course, as a friend, I still support you." On the premise of not affecting the stock price of Pixar and my personal reputation, I am willing to help you deal with Disney. ”

Don let out a cold "um", a little sarcastic, "I hope you will keep your word, and don't treat me like you did to Wozniak." ”

Jobs's old face turned red and he was quite embarrassed. ()

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